PhD FAQ

We understand that you might have further questions about the PhD with a concentration in marketing after reviewing our web pages. If you still have questions after reviewing this FAQ page, please contact us or the ASU Graduate Education.

When is the application deadline?

Applications are due on January 9 for admission in the fall of the same year. We do not accept late applications, and we do not admit students for the spring or summer terms. We do not participate in rolling admissions, so there is no advantage to submitting your application earlier than January 9.

How do I submit my application?

Submit your application, including letters of recommendation, to the ASU Graduate Education online via the Graduate Online Application.

Do you accept GMAT scores or GRE scores?

We accept either the GMAT or the GRE.

What is the required GMAT score for admission? What is the average GMAT score for admitted applicants?

The application process is very competitive. We give preference to applicants with GMAT scores of 650+ (or above the 80th percentile on the GRE). For those applicants, we consider all aspects of the application, including grades, personal statement, research interests, and interviews. The average GMAT score for recently admitted applicants is approximately 695.

What is the required TOEFL score?

ASU has a minimum requirement of 550 (paper-based) or 80 (internet-based) on the TOEFL. The PhD in Marketing program seeks applicants with excellent written and spoken English communications skills. We evaluate these skills via the personal statement and interviews with the applicant. Please see the ASU Graduate Education website for possible exemptions to the TOEFL requirement.

What is the acceptance rate?

In recent years, we have accepted between 5% and 10% of those applying to the PhD in Marketing program. We typically accept between 2 and 4 students per year.

If I am accepted, will I receive funding?

If you are accepted, your tuition will be covered for five years, and you will receive a modest stipend to cover living expenses for five years (given satisfactory progress in the program). There may be additional opportunities to earn money as an instructor or teaching assistant, particularly in the summers.

Do you have a part-time program? Do I need to be physically present to complete the requirements for a Ph.D?

No, we do not have a part-time program. The program is full-time for 4 – 5 years, and you should plan to be physically present at the ASU Tempe campus for that time period.

What should I include in my personal statement?

Please discuss the rationale behind your decision to pursue a PhD in Marketing, your interest in ASU in particular, and your specific research interests.

When are admissions decisions made?

We strive to make our admissions offers by mid-March. However, if you are on the waiting list, you may not receive a final decision until April 15.

What is the department’s placement record?

Please see our Placement Data page.

For more information:

Please contact Dr. Naomi Mandel (naomi.mandel@asu.edu) or Dr. Sungho Park (sungho.park@asu.edu), the co-PhD Coordinators, if you have questions not answered in the FAQ list.

If you have technical questions related to submitting your application, please contact Graduate Education at ASU (grad-ges@asu.edu; 480-965-6113).

You may also find this website helpful for additional general information about getting a PhD in marketing:

Marketing Doctoral Student Special Interest Group (DocSIG) Portal of Knowledge