PhD FAQ

We understand that you might have further questions about the PhD with a concentration in marketing after reviewing our web pages. If you still have questions after reviewing this FAQ page, please contact us or the ASU Graduate College.

When is the application deadline?

Applications are due on December 17 for admission in the fall of the following year. All supporting documents (e.g., recommendation letters, transcripts, and test scores) must be submitted by January 7. We do not accept late applications, and we do not admit students for the spring or summer terms. We do not participate in rolling admissions, so there is no advantage to submitting your application earlier than the deadline.

How do I submit my application?

Submit your application, including letters of recommendation, to the ASU Graduate College online via the Graduate Online Application.

Do you accept GMAT scores or GRE scores?

We accept either the GMAT or the GRE.

What is the required GMAT score for admission? What is the average GMAT score for admitted applicants?

The application process is very competitive. We give preference to applicants with GMAT scores of 650+ (or above the 80th percentile on the GRE). For those applicants, we consider all aspects of the application, including grades, personal statement, research interests, and interviews. The average GMAT score for recently admitted applicants is approximately 695.

What is the required TOEFL score?

ASU has a minimum requirement of 550 (paper-based) or 80 (internet-based) on the TOEFL. The PhD in Marketing program seeks applicants with excellent written and spoken English communications skills. We evaluate these skills via the personal statement and interviews with the applicant. Please see the ASU Graduate College website for possible exemptions to the TOEFL requirement.

What is the acceptance rate?

In recent years, we have accepted between 5% and 10% of those applying to the PhD in Marketing program. We typically accept between 2 and 4 students per year.

If I am accepted, will I receive funding?

If you are accepted, your tuition will be covered for five years, and you will receive a modest stipend to cover living expenses for five years (given satisfactory progress in the program). There may be additional opportunities to earn money as an instructor or teaching assistant, particularly in the summers.

Do you have a part-time program? Do I need to be physically present to complete the requirements for a Ph.D?

No, we do not have a part-time program. The program is full-time for 4 – 5 years, and you should plan to be physically present at the ASU Tempe campus for that time period.

What should I include in my personal statement?

Please discuss the rationale behind your decision to pursue a PhD in Marketing, your interest in ASU in particular, and your specific research interests.

When are admissions decisions made?

We strive to make our admissions offers by mid-March. However, if you are on the waiting list, you may not receive a final decision until April 15.

What is the department’s placement record?

Please see our Placement Data page.

Will you please read my attached credentials and tell me my chances of admission?

No. We do not have staff dedicated to the admissions process full-time, so we are unable to provide this service. The only way to find out the answer to this question is to apply to the program.

I would like to pursue a career in teaching and/or consulting. Is this degree program for me?

No. The goal of our program is to train people for careers in research. If that is not your goal, we recommend that you explore other degree programs that better suit your needs.

When can I meet with an admissions counselor?

Our program is very small, so we do not employ any admissions counselors on our staff. If you have general questions about applying to ASU, please contact the ASU Graduate College (grad-ges@asu.edu; 480-965-6113). If you have specific questions about our doctoral program in marketing, please first read everything on our website (including this FAQ) before contacting one of our faculty members. Thank you.

For more information:

Please contact Dr. Naomi Mandel (naomi.mandel@asu.edu) or Dr. Sungho Park (sungho.park@asu.edu), the co-PhD Coordinators, if you have questions not answered in the FAQ list.

If you have technical questions related to submitting your application, please contact the ASU Graduate College (grad-ges@asu.edu; 480-965-6113).

You may also find this website helpful for additional general information about getting a PhD in marketing:

Marketing Doctoral Student Special Interest Group (DocSIG) Portal of Knowledge