Department of Marketing - PhD FAQ
We understand that you might have further questions after reviewing our Web pages about the PhD with a concentration in marketing. If you still have questions after reviewing this FAQ page, please contact us or the ASU Graduate College.
When is the application deadline?
Applications are due on December 31 for admission in the fall of the same year. We do not accept late applications, and we do not admit students for the spring or summer terms. We do not participate in rolling admissions, so there is no advantage to submitting your application earlier than December 31.
How do I submit my application?
Submit your application, including letters of recommendation, to the ASU Graduate College online via the Graduate Online Application.
Do you accept GMAT scores or GRE scores?
We accept either the GMAT or the GRE.
What is the required GMAT score for admission? What is the average GMAT score for admitted applicants?
We have no official cutoff, but the application process is very competitive. We give preference to applicants with GMAT scores of 650+ (or above the 80th percentile on the GRE). For those applicants, we consider all aspects of the application, including grades, personal statement, research interests, and interviews. The average GMAT score for recent admitted applicants is approximately 695.
What is the required TOEFL score?
ASU has a minimum requirement of 550 (paper-based) or 80 (internet based TOEFL). The PhD in Marketing seeks applicants with excellent written and spoken English communications skills. We evaluate these skills via the personal statement and interviews with the applicant. Please see the Graduate College website, for possible exemptions to the TOEFL requirement.
What is the acceptance rate?
In recent years, we have accepted between 5% and 10% of those applying to the PhD program in marketing. We typically accept between 2 and 4 students per year.
If I am accepted, will I receive funding?
If you are accepted, your tuition will be covered for four years, and you will receive a modest stipend to cover living expenses for four years. There may be additional opportunities to earn money as an instructor or teaching assistant, particularly in the summers.
Do you have a part-time program? Do I need to be physically present to complete the requirements for a Ph.D?
No, we do not have a part-time program. The program is full-time for 4 – 5 years, and you should plan to be physically present at the ASU Tempe campus for that time period.
What should I include in my personal statement?
Please discuss the rationale behind your decision to pursue a PhD in marketing, your interest in ASU in particular, and your particular research interests.
When are admissions decisions made?
We strive to make our admissions offers by mid-March. However, if you are on the waiting list, you may not receive a final decision until April 15.
What is the department’s placement record?
Texas Christian University, San Diego State University, HEC-Montreal, Northeastern University, University of Georgia, University of Kentucky, Case Western Reserve University, University of Washington, Rutgers, University of Hong Kong, and Pepperdine.
For more information:
Please contact Dr. Naomi Mandel, PhD Coordinator, firstname.lastname@example.org , if you have questions not answered in the FAQ list.
You may also find this website helpful for additional general information about getting a PhD in marketing: