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W. P. Carey Department of Marketing

Marketing is dynamic, pervasive and exciting. It steers innovation, strategy, revenue generation and profitability and, ultimately, marketing drives economic development and corporate performance.

The W. P. Carey Department of Marketing offers a cutting-edge curriculum and courses that prepare students for successful careers in all types of organizations. Our marketing coursework focuses on understanding, advocating for and developing loyal relationships with consumers by satisfying their wants and needs better than your competitors.

Department of Marketing
Office: BAC 460
Phone: 480-965-3621
Fax: 480-965-8000
wpcareymkt@asu.edu

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ASU marketing degrees and certificates

Discover fundamental marketing knowledge and skills in market analysis, decision-making, and communication. You can even expand your horizons with concentrations or certificates.

Marketing — Bachelor’s degree program (BS)
Undergraduate certificate in Professional Sales
Undergraduate certificate in Sales & Marketing

Customize your MBA with a concentration in marketing, providing you greater depth of knowledge in your chosen field.

Concentration in marketing — Full-time MBA

Develop the capability to recognize marketing-related problems, frame these problems into research questions, and address them in a scholarly way.

PhD in Business Administration with a concentration in marketing