Behavioral Research Lab

Behavioral Research Lab

The Department of Marketing in Arizona State University’s W. P. Carey School of Business has developed one of the largest behavioral labs in the country. The Behavioral Research Lab focuses on consumer behaviors: what gets consumers to buy certain products, brand loyalty, green attitudes, and other concerns that affect companies, products, and customers.

The lab serves a vital role in helping W. P. Carey marketing faculty and doctoral students conduct cutting-edge research for publications in top academic journals. Each year, the lab conducts nearly 7,000 research hours and more than 200 separate behavioral experiments.

The Behavioral Research Lab is efficient and flexible enough to accommodate nearly any experimental design. The lab can help you recruit participants, program a study, execute an experiment, or even create study materials.

Participate in a research study

Student volunteers are critical to the success of the Behavioral Research Lab and our marketing research overall. By taking part in an upcoming project, you can help the W. P. Carey School, our students, and our faculty members deliver cutting-edge research with real-world impact.

Sign up today to participate in a future research study.

Contact us

Behavioral Research Lab
BAC 460