News and announcements

Fall 2021

The Department of Marketing is pleased to welcome our new faculty member to the W. P. Carey family.


Joe Bertoletti is a professor of practice in the W. P. Carey School of Business Marketing Department. He holds a Masters in Sports Administration from Ohio University and a Bachelors of Science from the W.P Carey School of Business at ASU. His emphasis is in Sports Business, with a focus in branding, revenue generation and professional & collegiate athletics administration. With over 19 years’ in Professional Sports and Division I College Athletics administration experience, focused on fundraising, business development, marketing and team administration efforts for Arizona State University, University of California – Berkeley, UCF , University of Maryland, Holy Cross and Surprise Stadium.

Chaumanix Dutton joined the W. P. Carey School of Business in 2021 as an assistant professor of Marketing. She received her PhD in Marketing from the University of Southern California, Marshall School of Business, and earned a Marshall PhD Teaching Award. Her research addresses how consumers engage in and respond to experiences, consumer promotions, and branding. Prior to entering academia, she worked in various marketing roles at AT&T, the Frito-Lay division of PepsiCo, and Keurig Dr Pepper. She has an MBA from the University of Michigan, Ross School of Business and an BA from Stanford University.

Jihoon Hong is an Assistant Professor of Marketing in the W. P. Carey School of Business. He received his PhD in Marketing from the Marshall School of Business, the University of Southern California. His research interests include quantitative marketing, innovation, and crowdfunding. He received his B.S. degree in Industrial Engineering from KAIST (Korea Advanced Institute of Science and Technology) and M.S. degree from Seoul National University. Before joining academia, he worked for a leading telecom company and electronics company in South Korea.

John Pierce is a Professor of Practice in the Department of Marketing. He joined ASU in 2016 as a Faculty Associate and has taught Fan Behavior / Sports Marketing, Business of Esports, and Sports Marketing Campaigns (Cronkite School of Journalism). He received his Bachelors of Science in Marketing from Florida State University and holds a Masters in Business Administration from Graziadio Business School at Pepperdine University. He works full-time as the co-founder and managing partner of Player 2, a consulting firm focused exclusively on the video game and esports industries.

Katie Reifurth is a Clinical Assistant Professor in the Department of Marketing at the W. P. Carey School of Business. She received her BA from Northwestern University, her MS from the University of Texas at Austin, and her PhD from the University of South Carolina. Katie's research focuses on child consumers and how they develop into brand loyalists (e.g., why children prefer Under Armour over Nike or TikTok over Instagram). She has experience working in service, sales, marketing, and finance roles, and she uses her industry experience to ensure her students are set up for success in these fields.