News and announcements

Fall 2022

The Department of Marketing is pleased to welcome our new faculty member to the W. P. Carey family.

Neeru Paharia joined the W.P. Carey School of Business in 2022 as a Professor of Marketing. She received her doctorate in Marketing from Harvard Business School. Her research focuses on branding, consumer behavior, sustainability, brand activism, politicized consumption, luxury, and social status. Prior to joining academia she was on the founding team of Creative Commons and was an Associate Consultant at McKinsey.

Keevan Statz is a Clinical Assistant Professor in the W. P. Carey School of Business. Prior to coming to ASU, Keevan completed his PhD at the University of Kansas, his master's at the University of Massachusetts and his undergrad at the University of Nebraska. Keevan's research focuses on sport marketing with a particular emphasis cause-related marketing and ESG. He has also done work in sport fan social identity and sport branding. Professionally, Keevan has worked across the sports landscape, in numerous domains including team and event operations, marketing, communications and sales. In college athletics, he worked in the athletic departments as a student at Nebraska and UMass, as well as full-time at Harvard University. In professional athletics, he has spent time with the Green Bay Packers and IMG Golf.