News and announcements

Fall 2017

The Department of Marketing is pleased to our new faculty member to the W. P. Carey family.

Sanghak Lee , Assistant Professor, completed his bachelor’s and master’s degrees in his native South Korea, and earned his doctorate degree in marketing at the Ohio State University. His research centers on direct utility models, Bayesian econometrics, and choice modeling, and has been presented in conferences and symposiums throughout the country. Before joining the W. P. Carey School of Business, Sanghak taught marketing research and marketing analytics at the University of Iowa’s Tippie College of Business. His most recent research, published in Marketing Science, examined the development of an econometric model for various types of price promotions in the context of a direct utility model where their effects are incorporated through the congruently structured budget constraints.