Undergraduate program overview
Undergraduate options delivered by the Department of Marketing include bachelor's degree in marketing or certificates in professional sales, sales and marketing, or sports business. Explore additional information for future undergraduate students.
Bachelor's degree in marketing
The marketing program at the W. P. Carey School of Business is fully accredited by the Association to Advance Collegiate Schools of Business (AACSB). It is consistently ranked among the top programs in the nation. We believe in balancing fundamentals with innovative ideas and practices, and in building practical skills in market analysis, decision-making and communication.
The Marketing program is designed to enable you to understand all elements of marketing and how these elements help drive successful companies. All students begin by completing MKT 302, Applied Marketing Management and Leadership. This course is designed to develop strategic thinking abilities, enabling you to better understand the application of marketing concepts to business development issues pertinent to marketing managers.
As a future marketing leader, it is important to have a strong applied knowledge of the marketing function, as well as an understanding of how to employ marketing tools to work effectively and efficiently to achieve overall organizational goals. MKT 302 helps you affect informed marketing decisions supported by logical, in-depth analysis.
After completion of MKT 302, all undergraduate students pursue courses in marketing research, consumer behavior, marketing strategy and electives such as advertising, sales, global marketing management, and entrepreneurship and marketing.