Undergraduate
marketing programs
The Department of Marketing equips undergraduate students with the requisite skills and knowledge to embark on diverse marketing careers. With specialized bachelor's degrees in marketing and certificates that can complement a variety of other majors, you'll learn the important role marketing plays in businesses while building practical skills in market analysis, decision-making, and communication.
Bachelor’s degree programs
Marketing — Bachelor of Science
Our BS in marketing provides students with a comprehensive understanding of marketing fundamentals and how to apply them to drive successful marketing initiatives. From understanding consumer behavior science to marketing research and strategy, you'll learn how organizations effectively build loyal consumer relationships. You'll be well-prepared to be an innovative marketing leader and drive corporate performance.
Whether it's trying one organization or a whole bunch, just get involved in something when you get here. It will really help you build that community at W. P. Carey and ASU and try new things,
Kennedy Shereck (BS Marketing '24)
Marketing (digital and integrated marketing communications) — Bachelor of Science
Digital marketing continues to grow in marketplace importance. Deepen your expertise beyond core marketing principles by earning a W. P. Carey degree in marketing with a concentration in digital and integrated marketing communications. Build upon marketing fundamentals with specialized knowledge in digital and social media, with plenty of opportunities to apply your skills in real world contexts, providing you with a competitive edge.
Featured faculty and staff
Clinical Associate Professor Chris Lee - Faculty Director, Digital Marketing Program
As faculty director of the digital marketing program, Lee blends real-world experience with cutting-edge research to prepare the next generation of marketing leaders. At W. P. Carey, Lee teaches classes on consumer behavior, social media and content marketing, retail management, and sports marketing across undergraduate, graduate, and executive education levels.
- ASU business students travel to Paris Summer Olympics
- Services as emulation marketing: conceptualization and concerns
- Limited Edition for Me and Best Seller for You: The impact of scarcity versus popularity cue on self versus other-purchase behavior
Marketing (professional sales) — Bachelor of Science
Designed for undergraduate students interested in pursuing the many opportunities in professional sales, the marketing degree with a concentration in professional sales teaches you key concepts in marketing with a deep dive in the area of professional sales. You'll explore the selling process and study the management of the sales function. With a required internship in sales, you'll have access to career development services to help launch your sales career.
Featured faculty and staff
Clinical Professor Detra Montoya-Lloyd - Faculty Director, Professional Sales Program
Detra Montoya-Lloyd is a marketing professor who teaches sales management and brand management. Her specialties include qualitative and quantitative consumer research, multicultural marketing, and sales education. As the faculty director of the professional sales program, she oversees supporting students pursuing internships and careers in professional sales.
- Ethnic identity-based motivation: A model emergent from US Hispanic consumers
- W. P. Carey Sports Sales team earns top spot at national competition
Sports business — Bachelor of Arts
The sports business degree program at the W. P. Carey School of Business stands out as one of the few sports programs housed within a top-ranked business school. Anchored in the Department of Marketing, this program combines business fundamentals with specialized expertise in marketing, revenue generation, consumer behavior, sales, and business analytics, preparing graduates to lead in the competitive sports industry.
Featured faculty and staff
Associate Teaching Professor Daniel McIntosh - Faculty Director, Sports Business Program
McIntosh researches and teaches marketing and business performance, sports business, marketing analytics, and business statistics. McIntosh recently examined how sports analytics affects the design and performance of NBA teams. “We can apply that data to interesting problems like optimal team construction," says McIntosh. "Which players should we draft? Can we limit injuries and maximize the players we currently have?”
- Arizona department of gaming opens licensing window again
- New online operators have chance to enter Arizona sports betting market
- How sports analytics is changing the game
Elana Kutz, Managing Director of Student and External Affairs, Sports Business Program
Elana Kutz is the managing director of student and external affairs within the sports business program. She oversees the Sports Business Advisory Board, develops corporate partnerships, and creates student engagement opportunities. She works closely with the Sports Business Association and Sports Business Scholars to create and execute professional development programming for undergraduate students pursuing careers in the sports industry.
- Sports business conference invites industry experts to ASU
- Super Bowl jobs, outreach trips, networking among opportunities available to sports business students | W. P. Carey News
Retail management — Bachelor of Arts
Our retail management degree program provides students with the knowledge and skills needed to pursue corporate leadership roles in the retail industry. The curriculum covers the challenges of retailing and processes of retail management across various fields, such as fashion and food retailing. From marketing and management to supply chain courses, you'll learn how each core business function affects retail performance.
Undergraduate certificates
Certificate in professional sales
Nonmarketing business majors interested in sales careers can become more marketable to employers by earning a certificate in professional sales. Your knowledge of sales processes and management will help you become a successful account manager or sales team leader. During the certificate, you'll have access to career preparation resources for an optional internship in sales.
Certificate in sports business
Deepen your expertise in sports business and stand out to employers with a certificate in sports business. With a foundation in marketing and sales techniques geared towards the sports industry, you'll be able to pursue employment in marketing, sales, and management positions within sports teams and associated businesses. Open to BS degree students in W. P. Carey.
Certificate in sales and marketing essentials
Gain more knowledge about different types of marketing application domains with a certificate in sales and marketing essentials developed specifically for students pursuing degrees outside of the business school. You can tailor your certificate to fit your interests and career aspirations by choosing from courses in services marketing, business marketing, global marketing, sports business, and more.