Online Master of Science in Marketing Online MS-MKT
The Online Master of Science in Marketing (Online MS-MKT) from ASU’s W. P. Carey School of Business uniquely combines theoretical knowledge with the latest in digital technology, data analytics, and artificial intelligence.
It is designed to help aspiring marketing managers advance their careers. With an innovative curriculum and 100% online classes for working professionals, the Online MS-MKT delivers the necessary skills and knowledge to help you navigate the future of marketing. Program graduates are ready to spearhead marketing initiatives, opening up exciting and new career opportunities — now with enhanced expertise in artificial intelligence and marketing technologies that are shaping the next era of business.
10 classes total
Includes a real-world applied project
No GMAT/GRE
Test scores not required to apply
Fast and flexible
Choose to complete your program in one year or two years
Academics
The W. P. Carey Department of Marketing emphasizes the integration of foundational marketing principles with emerging technologies that redefine how organizations connect with customers. Our Online MS-MKT curriculum places you at the forefront of marketing transformation — where creativity, analytics, and artificial intelligence intersect to drive strategic decisions.
Students gain an in-depth understanding of how AI, marketing strategy, analytics, and ethical leadership combine to create value. The program incorporates relevant technologies and covers a broad spectrum of critical topics such as AI in marketing, digital marketing strategies, marketing analytics, branding, and innovations in marketing. This prepares you to interpret data, predict consumer behavior, and design personalized marketing experiences at scale.
Depending on your desired pace, the program can be completed in one or two years. You’ll learn in a combined lecture and case-study format, emphasizing experiential learning opportunities, group work, and interactive sessions with industry experts. You’ll also gain exposure to industry-standard AI marketing tools, automation platforms, and machine learning applications that are reshaping marketing practice.
Take a closer look at the Online MS-MKT curriculumExperience
The Online MS-MKT offers an immersive experience designed for working professionals who want to apply their learning immediately. Students learn how to analyze business scenarios, communicate value propositions, and integrate customer welfare into marketing strategies. Interactive classes, live discussions, and group work emphasize data-driven storytelling, experimentation, and the fluent use of AI in solving real marketing challenges.
Online W. P. Carey students earn a high-quality degree, taught by the same esteemed faculty who teach on campus, and receive lifelong access to career coaching and alumni support resources. Plus, you'll enjoy opportunities to connect with peers, marketing faculty, and industry experts throughout your degree.
Preview your experienceWhat can I do with an online master’s degree in marketing?
The U.S. Bureau of Labor Statistics projects that the employment of marketing managers will grow 6% by 2032, faster than the average for all occupations. The Online MS-MKT from W. P. Carey prepares you to meet this demand with strong communication, critical thinking, and analytical skills. Graduates with an MS in marketing are prepared for roles in market analysis, digital promotion, advertising, consulting, brand management, and product management, among many other opportunities.
Put the power of W. P. Carey to work for youHow to apply
Take note of application deadlines, join us for an upcoming admissions event, and start your W. P. Carey journey. We look forward to meeting you!
Spring 2026
Round I (Early Decision)
July 1, 2025
Round II (International priority)
Sept. 1, 2025
Round III (International final)
Nov. 1, 2025
Round IV (Final)
Dec. 1, 2025
All required application documents must be on file by the date of each deadline, or your application may be moved to the next round. Applications for Spring 2026 admission will be accepted on a rolling basis until December 15, 2025. Decision notifications will be made within three weeks of a completed application, and an enrollment deposit will be due following program admission.
Fall 2026
Round I (Early Decision)
Dec. 1, 2025
Round II (International priority)
Feb. 1, 2026
Round III (International final)
April 1, 2026
Round IV (Final)
July 1, 2026
All required application documents must be on file by the date of each deadline, or your application may be moved to the next round. Applications for Fall 2026 admission will be accepted on a rolling basis until July 15, 2026. Decision notifications will be made within three weeks of a completed application, and an enrollment deposit will be due following program admission.
To complete the ASU online application, you will need to provide the following information:
- Personal info: contact details, birth date, citizenship, Social Security number
- Resume: Current resume must include positions held and clearly indicate dates of employment in Month/Year format.
- Admission essay: The admission committee would like to learn more about you, your background, and your goals. Your responses to short essay questions help us evaluate your application beyond test scores and GPA requirements. Personal statements will not be accepted and will delay the review of the application. Essay prompts are available in the graduate application.
- Recommender(s) contact information: name, affiliation, and work email address of an individual who can answer questions about your personal qualities, professional success, career aspirations, and ability to perform in a graduate program
- Application fee: $70 domestic students; $115 international students
Note: Applications will not be processed until the fee is received and fees are non-refundable.
The following materials must be submitted to ASU Graduate Admissions after completing the online application.
Transcripts
If you attended ASU, you do not need to submit ASU transcripts. Otherwise, you must have one set of official transcripts from every college and university from which you earned a bachelor’s degree or higher sent to ASU Graduate College. ASU accepts official transcripts that are original academic credentials issued by the registrar of the institution attended, bearing the original raised or colored seal of the institution and the signature of your institution's registrar, academic official, or recognized international organization. We accept unofficial transcripts at the time of application. If admitted, official transcripts will be required.
You may either have the original institution send your transcripts, or you may wish to collect all of them and send them together. In either case, use the following mailing information:
U.S. Mail
Admission Services Applicant Processing
Arizona State University
PO Box 871004
Tempe, AZ 85287-1004
FedEx, DHL or UPS
Arizona State University
Admission Services Applicant Processing
1150 East University Drive Building C, Room 226
Tempe, AZ 85281
GMAT or GRE scores (optional)
Test scores are not required for admission. Depending on your academic or professional background, you may prefer to submit a test score to demonstrate your potential for success in our graduate programs.
If you choose to submit a score, these must be sent directly to the school by the assessment organizations that administer the tests. The GMAT institutional code for the W. P. Carey School is 0GZ-1R-80. The ASU Institution code for GRE is 4007 and, if needed, the department code is 000.
Note: ASU does not accept the GRE® General Test at-home exam.
The application process for international students is the same as for domestic students, with the exception of submitting proof of English proficiency (for students whose native language is not English). W. P. Carey graduate minimum score requirements may be higher than ASU requirements. Please note ASU does not accept TOEFL iBT® Home Edition (if taken prior to Jan. 21, 2026), TOEFL iBT® Paper Edition, or TOEFL Essentials Exams as proof of this requirement.
All international transcripts must be submitted in their original language accompanied by an official English translation. Translations must be literal, complete versions of the originals and must be translated by a university, government official or official translation service. You may not complete your own translation. Photocopies and notarized transcripts are not acceptable. Individuals who have completed a three-year undergraduate degree with no additional coursework may qualify, please submit your application and transcripts or contact [email protected] for further questions.
As a token of our appreciation, W. P. Carey will waive the application fee for all U.S. Military, Teach for America, Peace Corps or AmeriCorps members. Please email [email protected] prior to submitting your application to request a waiver.
Attend an event
>> Check out our complete calendar of events
Cost and aid
Paying for your degree is one of the most critical steps in your decision to go to business school. Work with us to find the right solution for you, whether it’s scholarships, graduate assistantships, or loans.
Minimum estimated total program cost
Many factors play a part in determining what your final cost looks like such as your start date, your campus, how many credits you take, and your residency status. The ASU tuition estimator shows you the minimum amount you can expect to pay each semester.
>> A one-time non-refundable enrollment deposit of $500 is also required before you register for classes.
Online MS-MKT
Estimated tuition and fees
Resident
$36,500
Nonresident
$36,500
International
$36,500
Note: All amounts shown in the Tuition and Fees Schedules or in other university publications or webpages represent tuition and fees as currently approved. However, Arizona State University reserves the right to increase or modify tuition and fees without prior notice, upon approval by the Arizona Board of Regents or as otherwise consistent with board policy, and to make such modifications applicable to students enrolled at ASU at that time as well as to incoming students. In addition, all tuition amounts and fees are subject to change at any time for correction of errors. Finally, please note that fee amounts billed for any period may be adjusted at a future date.
To apply for federal financial aid, complete the Free Application for Federal Student Aid (FAFSA). The application is available December 1 for the following academic year. ASU's school code is 001081. Learn more about tuition and financial aid at ASU, including eligibility requirements and answers to frequently asked questions.
The FAFSA can be completed at any point in your current academic year, but we recommend these deadlines for completing your applications and receiving funds in a timely manner.
ASU's Veteran Benefits and Certifications does not determine eligibility but will assist you by administering veteran's educational benefits and certifying your enrollment.
W. P. Carey awards a limited number of scholarships based on academic performance, leadership activities, community involvement and future goals. These scholarships are extremely competitive. A short application is required for consideration and must be completed after admission has been awarded. Domestic and U.S. permanent residents must complete the Free Application for Federal Student Aid (FAFSA).
If your employer doesn’t already have a graduate academic partnership with W. P. Carey, you can be the one to help bring impactful benefits to your workplace — including personalized admission assistance, waived application fees, and expanded scholarship opportunities (ranging from $2,000 to $25,000). These benefits can be combined with existing employer-paid tuition assistance programs or supplement your education if no such benefits are currently offered.
>> To get the process started at your company, connect the school with a representative from your human resources or benefits team. We look forward to hearing from you!
You may seek full or partial funding from your employer to assist with the costs of pursuing your W. P. Carey graduate program. Check with your human resources department regarding tuition reimbursement policies. Employer-paid benefits may take one of two forms:
- Third-party sponsor billing — ASU will bill your employer directly
- Corporate reimbursement — student pays account upfront and is reimbursed by employer upon meeting their guidelines
Federal unsubsidized loans
- Lending limit: $20,500 per academic year
- Interest rate: 8.08%
- Origination fee: 1.057%
Private education loans
- Obtained from a private lender
- Interest rates, loan fees, repayment options and eligibility requirements will vary
- Review additional information regarding private student loans
- Private student loans may be an option for international students who do not qualify for federal student loans