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The Marketing program at the W. P. Carey School of Business provides students with a focused knowledge of marketing and its role in society, as well as the ability to engage in sophisticated marketing practice. The Marketing program of study is designed to balance fundamentals with innovative ideas and practices and to build practical skills in market analysis, decision-making and communication.
We generate cutting-edge marketing knowledge and deliver engaging educational experiences that change the lives of our students and partners.
The Department of Marketing strives to: