John Eaton

BUSINESS COLLEGE C WING
Clinical Professor
Faculty
TEMPE Campus
Mailcode
4106
Clinical Professor, MY
Faculty
TEMPE Campus
Mailcode
4106

Education

  • PhD - Arizona State University, 2002
  • MBA - University of Toledo, 1990
  • BA - University of Michigan, 1988

Research Interests

  • Marketing Management
  • Market Strategy and Performance Relationships
  • Brand Equity and Brand Community
  • Sponsorship Effects on Brand Image
  • Consumer Behavior
  • Brand Image and Personality
  • Retail Design Atmospherics
  • Role of Emotions and Expectation

Publications

  • Eaton, John P., Deborah Brown McCabe and Sean Hobson (2013), “From Face-to-Face to an Online Class: Can Success Translate across Delivery Platforms,” 2013 Marketing Educators’ Association Conference.
  • Eaton, John P. and Sean Hobson (2012), “Adapting Critical Face-to-Face Class-room Success Factors to the Online Experience,” 2012 Marketing Management Association Fall Educator’s Conference.
  • Eaton, John P. and Michael P. Mokwa (2008), “Conventional Validity of Economic Impact Studies: Lessons Learned on the Road to the Super Bowl,” 2008 Sport Marketing Association Annual Conference.
  • Eaton, John P. and Michael P. Mokwa (2007), “Collegiate Athletic Marketing Prac-tices: The Effect of Moderators on the Relationship between Market Orientation and Performance,” 2007 Sport Marketing Association Annual Conference.
  • Eaton, John P. and Michael P. Mokwa (2006), “Measuring Performance in Colle-giate Athletics: Conceptualizing Beyond Convention,” 2006 Sport Marketing Association Annual Conference.

 

 

Courses

Fall 2017
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Summer 2017
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Spring 2017
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Fall 2016
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Summer 2016
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Spring 2016
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Fall 2015
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Summer 2015
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Spring 2015
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 465Projects in Sports Business
Fall 2014
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Summer 2014
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Spring 2014
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 465Projects in Sports Business
Fall 2013
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Summer 2013
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Spring 2013
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 494Special Topics

Honors/Awards

  • 2016 Recipient, Huizingh Outstanding Undergraduate Professor, W. P. Carey School of Business
  • 2013 Recipient, Huizingh Outstanding Service to Students, W. P. Carey School of Business
  • 2011 Recipient, Huizingh Outstanding Honors Professor, W. P. Carey School of Business
  • 2010 Recipient, Huizingh Outstanding Undergraduate Professor, W. P. Carey School of Business
  • 2009 Recipient, John W. Teets Outstanding Undergraduate Teacher Award, W. P. Carey School of Business
  • 2009 Recipient, W. P. Carey School of Business Faculty Advisor of the Year Award
  • 2008 Finalist, John W. Teets Outstanding Undergraduate Teacher Award, W. P. Carey School of Business
  • 2008 Finalist, Outstanding Faculty Advisor, W. P. Carey School of Business
  • 2000 Recipient, John W. Teets Outstanding Graduate Student Teacher Award, W. P. Carey School of Business
  • 1999 Finalist, College of Business Outstanding Graduate Student Teacher Award
  • 1999 Recipient, Outstanding Graduate Student Teacher Award Department of Marketing
  • 1997 Recipient, College of Business Outstanding Graduate Student Teacher Award

Professional Associations

Executive Leadership Board of the Marketing Educators Association, 2013-2016; Vice President and MEA Conference Co-Chair, 2013-14 Vice Chair Communications, Sports and Special Events Special Interest Group, American Marketing Association, 2004-2006

Work History

Arizona State University: 2006-present. Previous Appointments: University of Arizona, University of North Carolina-Charlotte

Expertise Areas