Andrea Morales is the Lonnie L. Ostrom Chair in Business and professor of marketing in the W. P. Carey School of Business at ASU. Broadly speaking, her research areas focus on consumer behavior and social psychology. More specifically, her current work examines social influence, emotions, consumption & contamination, perceived effort, and consumer responses to retail & service environments
Professor Morales has received numerous teaching awards. Most recently these include: The 40 Under 40 Most Outstanding MBA Professors from Poets & Quants (2016), the W.P. Carey Outstanding Teaching Award (2011, 2015) and W.P. Carey Outstanding Doctoral Faculty Award (2013) and W.P. Carey Outstanding Research Award (2012, 2018), the Erin Anderson Award for Emerging Female Mktg Scholar and Mentor (2013) and the Victoria Foundation, Dr. Eugene Garcia, Outstanding Latino Faculty for the State of Arizona: Research in Higher Education Award (2011).
Professor Morales came to ASU in 2005. Prior to ASU, she served with the Marshall School of Business, University of Southern California (USC) from 2002 to 2005.