Michael Mokwa

Professor
Faculty
TEMPE Campus
Mailcode
4106
Pat Tillman Foundation Distinguished Professor
Faculty
TEMPE Campus
Mailcode
4106
Professor
Faculty
TEMPE Campus
Mailcode
4011
Professor
Faculty
TEMPE Campus
Mailcode
2106

Education

  • PhD  University of Houston, 1979
  • MBA  University of Houston, 1974
  • BA  University of Houston, 1972

Research Interests

  • Strategic Marketing Management
  • Decision Making
  • Implementation
  • Culture and Performance
  • Sports Business Decision Making
  • Performance and Impact
  • Marketing Theory
  • Business Education

Publications

  • Charles Noble and Michael Mokwa (2000), "Implementing Marketing Strategies," Journal of Marketing and Marketing Research of Russia, V63n4: pp. 57-73.
  • Charles Noble and Michael Mokwa (1999), "Implementing Marketing Strategies: Developing and Testing a Managerial Theory," Journal of Marketing.
  • Lytle, R.S., Mokwa, M., & Hom, P. (1998), "SERV*OR: Managerial measure of organizational service-orientation"Journal of Retailing, V74n4: pp. 455-489.
  • S. Ade Olusoga, Mokwa, M. and Charles Noble (1995), "Strategic Groups, Mobility Barriers and Competitive Advantage: An Empirical Investigation," Journal of Business Research, June, V33n2: pp. 153-

Research Activity

  • Mokwa,Michael P*. MARKET RESEARCH PROGRAM:AY 1999-2000. MISC PRIVATE INDIVIDUALS(8/16/1999 - 8/15/2000).
  • Mokwa,Michael P*. 1998-99 MARKET RESEARCH PROGRAM. MISC ENTERPRISES/INDUSTRIES(8/16/1998 - 8/15/1999).

Courses

Spring 2017
Course NumberCourse Title
WPC 394Special Topics
MKT 398Essentials of Sports Business
SLB 584Internship
SLB 592Research
Fall 2016
Course NumberCourse Title
WPC 394Special Topics
SLB 515Sports Business Strategy
SLB 592Research
LAW 781Independent Study
Summer 2016
Course NumberCourse Title
MKT 598Special Topics
Spring 2016
Course NumberCourse Title
WPC 394Special Topics
MKT 398Essentials of Sports Business
SLB 584Internship
SLB 592Research
Fall 2015
Course NumberCourse Title
WPC 394Special Topics
SLB 511Strategic Career Planning
SLB 515Sports Business Strategy
SLB 592Research
LAW 781Independent Study
Summer 2015
Course NumberCourse Title
MKT 311Sports Administration
MKT 398Essentials of Sports Business
MKT 430Sports Business
Spring 2015
Course NumberCourse Title
WPC 394Special Topics
MKT 398Essentials of Sports Business
LAW 598Special Topics
MKT 598Special Topics
Fall 2014
Course NumberCourse Title
WPC 394Special Topics
MKT 591Seminar
LAW 598Special Topics
Summer 2014
Course NumberCourse Title
MKT 398Essentials of Sports Business
MKT 430Sports Business
Spring 2014
Course NumberCourse Title
WPC 394Special Topics
MKT 398Essentials of Sports Business
Fall 2013
Course NumberCourse Title
WPC 394Special Topics
MKT 430Sports Business
Spring 2013
Course NumberCourse Title
WPC 394Special Topics
Fall 2012
Course NumberCourse Title
WPC 394Special Topics

Honors/Awards

  • Outstanding Article, Marketing Education Review, 1998
  • Outstanding Mentor Award, Graduate College, Arizona State University, 1996

Editorships

Review Board

  • Journal of Strategic Marketing, 1996-Present
  • Marketing Management, 1996-Present
  • Journal of Marketing Education, 1992-2003

Service

  • Chair, AMA Marketing Strategy Interest Group, 2003-present
  • Member, AMA Finance Committee, 2003-present
  • Member, AMA Sports Marketing Interest Group, Executive Team, 2003-present
  • Chair, Department of Marketing, Arizona State University, 1989-current

Work History

Arizona State University: 1979-present. Previous Appointments: University of Wisconsin-Madison, University of Houston