Daniel McIntosh

Lecturer
Faculty
TEMPE Campus
Mailcode
4106
Faculty Assoc
Faculty
TEMPE Campus
Mailcode
4106

Biography

Mr. McIntosh is a two-time graduate of W.P. Carey. Daniel received his MBA and his BS in Finance from the Carey School. Daniel has a passion for numbers and loves sharing that passion with students. Daniel has assisted with the Economic Impact Studies for the Super Bowl, the NCAA Final Four, the College Football Playoff Championship game, The Fiesta Bowl, The Cactus Bowl and The Waste Management Phoenix Open.

Education

  • Arizona State University, MBA 2010
  • Arizona State University, BS Finance 2007

Research Activity

AdSport Scholars is a collaboration between AdSport (www.adsport.com), a Phoenix-based sports sponsorship consultancy, and the W.P. Carey School of Business. This partnership offers an opportunity for students in the Barrett Honors College who are interested in focusing their undergraduate thesis within the fields of sports marketing or sports media studies to work with AdSport as they develop their topics and collect their data.

A select group of AdSport Scholars are first identified by W.P. Carey Professors John Eaton and Daniel McIntosh. Students are then required to submit a prospectus that outlines how their thesis fits into the field of sports marketing. After relevant topics are selected, AdSport joins the newly formed group of Scholars for a roundtable discussion to provide further direction for each student.

From development of the topics to data collection and finishing with the thesis defense, AdSport is available to the Scholars to offer their expertise within the sports industry. Topics have been wide-ranging from the effect of heritage nights on Hispanic marketing efforts within the NBA to athlete branding on social media to how traditions are created and sustained within college athletics.

The final work presented by the AdSport Scholars will offer students the opportunity to showcase their research on a professional platform within sports marketing.

 

Courses

Spring 2019
Course NumberCourse Title
MKT 311Sports Business
MKT 591Seminar
SDO 598Special Topics
Fall 2018
Course NumberCourse Title
MKT 311Sports Business
MKT 451Sports Business Analytics
SLB 518Sports Analytics
Summer 2018
Course NumberCourse Title
MKT 398Essentials of Sports Business
Spring 2018
Course NumberCourse Title
MKT 441Sports Revenue Generation
MKT 591Seminar
SDO 598Special Topics
Fall 2017
Course NumberCourse Title
MKT 352Marketing Research
MKT 441Sports Revenue Generation
MKT 451Sports Business Analytics
SLB 518Sports Analytics
Summer 2017
Course NumberCourse Title
MKT 398Essentials of Sports Business
Spring 2017
Course NumberCourse Title
MKT 352Marketing Research
MKT 494Special Topics
SLB 518Sports Analytics
Fall 2016
Course NumberCourse Title
MKT 352Marketing Research
MKT 441Sports Revenue Generation
MKT 494Special Topics
SLB 518Sports Analytics
Summer 2016
Course NumberCourse Title
MKT 311Sports Business
MKT 398Essentials of Sports Business
Spring 2016
Course NumberCourse Title
MKT 352Marketing Research
MKT 494Special Topics
SLB 516Sports Business Development
SLB 592Research
Fall 2015
Course NumberCourse Title
MKT 352Marketing Research
MKT 431Sports Facility Operations
MKT 465Projects in Sports Business
SLB 518Sports Analytics
Spring 2015
Course NumberCourse Title
MKT 591Seminar
Fall 2014
Course NumberCourse Title
MKT 431Sports Facility Operations