Laurel Anderson

Associate Professor
Faculty
TEMPE Campus
Mailcode
4106
Assoc Professor
Faculty
DTPHX Campus
Mailcode
3920
Associate Professor
Faculty
TEMPE Campus
Mailcode
3506

Biography

Education
Ph.D., Arizona State University; M.N., University of Washington; B.S., University of Minnesota

Current Projects
Laurie Andersons research centers on Transformative Service Research (TSR) and consumer well-being, especially related to social justice, vulnerability, culture and health. Recent projects include alternative views of services and TSR, value-laden services, community action research, space as public good, going between cultural worlds, self-socialization of teens, health organizations and consumer-centricity.

Academic Positions
Arizona State University: 1993-present. Previous Appointments: Bocconi University, University of Torino, University of St. Thomas, University of Minnesota, University of Virginia, Virginia Polytechnic Institute and State University

Career and Professional Awards; Teaching Awards

Professional Leadership
Associate Editor, Journal of Service Research

Co-editor, Special issue of the Journal of Service Research on Transformative Service Research

Editorial Review Boards: Journal of Public Policy and Marketing, Journal of Service Research

Past Editorial Review Boards: Journal of Consumer Research, Consumption, Culture and Markets, Journal of Advertising

Representative Publications
Transformative Service Research: An Agenda for the Future,  (2013),  Journal of Business Research, Volume 66, Issue 8, 1203-1210.

 A Co-Constructed World: Adolescent Self-Socialization on the Internet, (2012),  Journal of Public Policy and Marketing.  Volume 31, Number 2, 240-253.  With Deborah Brown McCabe.  

 Action Research Methods in Consumer Culture,  (2012) chapter in Marketing Management: A Cultural Perspective. Edited by Lisa Pe�aloza, Nil Toulouse and Luca Massimiliano Visconti.  With Julie Ozanne.

 Conceptualization and Aspirations of Transformative Service Research, (2011), Journal of Research for Consumers, Issue 19.

 Immigration, Culture and Ethnicity in Transformative Consumer Research,  (2011). Journal of Public Policy and Marketing ,  Volume 30,  Number 1, 47-54. With David Crockett, Sterling Bone, Garrett Coble, Abhijit Roy and Jeff Wang.

 Symbiotic Postures of Commercial Advertising and Street Art Rhetoric for Creativity,  (2010), Journal of Advertising.  Vol. 39, #3, 113-126.  With Stefania Borghini, Luca Visconti and John Sherry.

 Street Art, Sweet Art? Reclaiming the Public in Public Place , (2010),  Journal of Consumer Research.  Vol. 37, #3, 511-529.  With Luca Visconti, John Sherry and Stefania Borghini.

 Community Health Action Research, (2010),  Journal of Public Policy and Marketing, Vol.29. #1 (Spring). 123-137.  With Julie Ozanne.

 Improving Well-Being through Transformative Services, (2010) in Moving Forward and Making a Difference: Research Priorities for the Science of Service, by Amy Ostrom, Mary Jo Bitner, Stephen Brown, Kevin Burkhard, Michael Goul, Vicki Smith-Daniels, Haluk Demirkan, Elliott Rabinovich in Journal of Service Research, 13: 4-36.  Awarded 2011 Best Article for Journal of Service Research.

Research Interests

 

Laurie Andersons research centers on Transformative Service Research (TSR) and consumer and employee well-being, especially related to vulnerability, social justice, culture and health. Recent projects include alternative views of services and TSR, value-laden services, diabetes action research, space as public good, going between cultural worlds, self-socialization of teens, health organizations and consumer-centricity. She holds two health degrees and has been published in JCR, JPPM, JSR, JBR, Journal of Advertising and others. She is co-editor of a special issue of JSR focused on TSR

Research Activity

Courses

Spring 2017
Course NumberCourse Title
MKT 502Marketing Management
MKT 530Creativity and Innovation
MKT 550Product and Service Innovation
Spring 2016
Course NumberCourse Title
MKT 502Marketing Management
MKT 530Creativity and Innovation
MKT 540Consumer Mkts & Brand Strategy
Spring 2015
Course NumberCourse Title
MKT 502Marketing Management
Fall 2014
Course NumberCourse Title
MKT 530Creativity and Innovation
MKT 540Consumer Mkts & Brand Strategy
Spring 2014
Course NumberCourse Title
MKT 494Special Topics
MKT 502Marketing Management
Fall 2013
Course NumberCourse Title
MKT 591Seminar
Spring 2013
Course NumberCourse Title
MKT 494Special Topics
MKT 502Marketing Management