Kathryn Eaton

Kate Eaton
Clinical Assoc Professor
Faculty
TEMPE Campus
Mailcode
4106
Clinical Assoc Professor
Faculty
TEMPE Campus
Mailcode
4106

Biography

Kate Eaton is a clinical associate professor in the W. P. Carey School of Business. She received her doctorate in business administration (marketing), as well as her undergraduate degrees in finance and management, with an International Business Certificate, from the W. P. Carey School of Business. Her research interests include product and service design and transformative services research. Before returning to teaching, Professor Eaton served as Principal Strategist for Obesity Solutions under a joint appointment with Arizona State University and Mayo Clinic. In this role she studied the efficacy of health messaging, education, interventions, and designing the patient experience.

Kate has been a faculty member in the marketing department at W. P. Carey since 2014, where she serves as the Online Unit Lead as well the Teaching Lead for her department. In these roles she has developed several online classes, and also worked to innovate in the on-ground classroom experience as well, developing a flipped classroom, new assessment techniques, and conceptual framework teaching strategies to maximize student learning. Kate has been recognized for her innovation and teaching excellence, being named the 2017 recipient for the Huizingh Outstanding Undergraduate Teacher Award, and the 2020 recipient for the Rethinking Business Education Award for Excellence in Online Teaching.

Kate also serves as the faculty director for the Professional MBA programs at W. P. Carey. In this administrative role, she works with faculty, staff, and students to guide innovations in graduate teaching, helping to navigate the changing landscape of higher education and to consistently drive quality improvements and excellence. 

Education

  • Ph.D. in Business Administration and Marketing, Arizona State University
  • International Business Certificate, Arizona State University
  • B.S. Finance and B.S. Management, with honors, Arizona State University

Courses

Fall 2020
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 442Services Marketing Strategy
MGT 595Continuing Registration
Summer 2020
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 520Innovating Through Services
Spring 2020
Course NumberCourse Title
MKT 390Essentials of Marketing
MKT 442Services Marketing Strategy
MKT 520Innovating Through Services
MGT 595Continuing Registration
Fall 2019
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 302Applied Mrktng Mgmt & Ldrship
MKT 442Services Marketing Strategy
Summer 2019
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 520Innovating Through Services
Spring 2019
Course NumberCourse Title
MKT 303Honors Marketing Theory & Prac
MKT 390Essentials of Marketing
MKT 442Services Marketing Strategy
Fall 2018
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
MKT 442Services Marketing Strategy
MKT 520Innovating Through Services
Summer 2018
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 520Innovating Through Services
Spring 2018
Course NumberCourse Title
MKT 303Honors Marketing Theory & Prac
MKT 390Essentials of Marketing
MKT 442Services Marketing Strategy
Summer 2017
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 390Essentials of Marketing
MKT 520Innovating Through Services
Summer 2016
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 520Services Marketing and Mgmt