Sanghak Lee

Assistant Professor
TEMPE Campus


Sanghak Lee is an assistant professor in the Department of Marketing with W. P. Carey School of Business at Arizona State University. His research centers on direct utility models, Bayesian econometrics and choice modeling. Before joining ASU, Professor Lee taught marketing research and marketing analytics at the University of Iowa. 


  • Ph.D. Marketing, minor in Statistics, The Ohio State University 2012
  • M.S. Management Engineering, Korea Advanced Institute of Science and Technology (KAIST) 2007
  • B.S. Chemical Engineering, Seoul National University, Korea 2003


Kang, Moon Young, Byungho Park, Sanghak Lee, Jaehwan Kim and Greg M. Allenby (2016) “Eco- nomic Analysis of Charitable Donations”, Journal of Marketing and Consumer Behaviour in Emerg- ing Markets, 2(4), 40-57. 

Howell, John R., Sanghak Lee and Greg M. Allenby (2016) “Price Promotions in Choice Models”, Marketing Science, 35(2), 319-334. 

Lee, Sanghak and Greg M. Allenby (2014) “Modeling Indivisible Demand”, Marketing Science, 33(3), 364-381.

Lee, Sanghak, Jaehwan Kim and Greg Allenby (2013) “A Direct Utility Model for Asymmetric Complements”, Marketing Science, 32(3), 454-470. 



Fall 2017
Course NumberCourse Title
MKT 352Marketing Research