Sanghak Lee

Sanghak.Lee@asu.edu
480-965-5433

W. P. Carey Marketing

Assistant Professor
Faculty
TEMPE Campus
Mailcode
4106

WPC Marketing

Assistant Professor
Faculty
TEMPE Campus
Mailcode
4106

Biography

Sanghak Lee is an assistant professor in the Department of Marketing with W. P. Carey School of Business at Arizona State University. His research centers on direct utility models, Bayesian econometrics and choice modeling. Before joining ASU, Professor Lee taught marketing research and marketing analytics at the University of Iowa. 

CV

SanghakLee-CV-Jan2020_2.pdf

Education

  • Ph.D. Marketing, minor in Statistics, The Ohio State University 2012
  • M.S. Management Engineering, Korea Advanced Institute of Science and Technology (KAIST) 2007
  • B.S. Chemical Engineering, Seoul National University, Korea 2003

Publications

Lee, Sanghak, Suman A. Thomas and Greg M. Allenby (2020) “An Economic Analysis of Demand of the Very Poor”, forthcoming at International Journal of Research in Marketing.

Lee, Sanghak, Hyowon Kim, Jaehwan Kim and Greg M. Allenby (2018) “A choice model for mixed decision variables”, Journal of Choice Modelling, 28, 82-96.

Kang, Moon Young, Byungho Park, Sanghak Lee, Jaehwan Kim and Greg M. Allenby (2016) “Economic Analysis of Charitable Donations”, Journal of Marketing and Consumer Behaviour in Emerging Markets, 2(4), 40-57. 

Howell, John R., Sanghak Lee and Greg M. Allenby (2016) “Price Promotions in Choice Models”, Marketing Science, 35(2), 319-334. 

Lee, Sanghak and Greg M. Allenby (2014) “Modeling Indivisible Demand”, Marketing Science, 33(3), 364-381.

Lee, Sanghak, Jaehwan Kim and Greg Allenby (2013) “A Direct Utility Model for Asymmetric Complements”, Marketing Science, 32(3), 454-470. 

Courses

Fall 2020
Course NumberCourse Title
MKT 352Marketing Research
Fall 2019
Course NumberCourse Title
MKT 352Marketing Research
Fall 2018
Course NumberCourse Title
MKT 352Marketing Research
Fall 2017
Course NumberCourse Title
MKT 352Marketing Research

Expertise Areas