John Pierce

Faculty Associate
Faculty
TEMPE Campus
Mailcode
4106

Biography

ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MKT 421 - Fan Behavior and Sports Mktg 
Focuses on what it means to be a consumer in a sports marketing context society and what, as a marketer, you need to know to develop, evaluate and implement effective marketing strategies for fans.

Courses

Spring 2017
Course NumberCourse Title
MKT 421Fan Behavior and Sports Mktg
Fall 2016
Course NumberCourse Title
MKT 421Fan Behavior and Sports Mktg