James Palmer

Faculty Associate
Faculty
TEMPE Campus
Mailcode
4106
Faculty Assoc
Faculty
TEMPE Campus
Mailcode
4106

Biography

Jim is considered one of the foremost package goods marketing, advertising and media experts in the country. He began his Marketing and Advertising career in New York in the latter stages of the Mad Men era - he can vouch for the veracity of everything in the show - at two major corporations, Lipton and L'Oreal. Jim is known for helping write the strategy for L'Oreal's Preference Hair Color that led to the creation of "Because I'm Worth It", the company's slogan to this day. In fact, Jim was named as one of America's Names Faces while helping change the scope of L'Oreal's influence. Cover Girl Cosmetics and Lego Toys were also Jim's clients at one of New York's biggest ad agencies. He then directed the Communications department at a major US corporation in North Carolina for a decade, and migrated to Milwaukee Wisconsin where he held management positions with three leading Milwaukee ad agencies. Jim is also an accomplished writer, having written a column for Milwaukee Magazine for four years, entitled 'Palmer's Perspective'. Jim began teaching at Marquette University in Milwaukee, sharing his wealth of advertising knowledge with Communications students at night while helping run an ad agency during the day. He moved to Arizona in the summer of 2015 and is entering his fifth semester teaching in the W.P Carey School of Business Department of Marketing at ASU.

Education

Undergraduate degree: St. Joseph's University, Philadelphia PA, B.S. in Food Marketing

Graduate degree: Fairleigh Dickinson University, Teaneck NJ, M.B.A. in Marketing. 

Courses

Fall 2017
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 302Applied Mrktng Mgmt & Ldrship
Spring 2017
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Fall 2016
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 352Marketing Research
Spring 2016
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
MKT 352Marketing Research
Fall 2015
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship