Sang Pil Han

Assistant Professor
Faculty
TEMPE Campus
Mailcode
4606
Asst Professor
Faculty
TEMPE Campus
Mailcode
4606

Education

  • PhD  Korea Advanced Institute of Science and Technology, 2008
  • MS  Korea Advanced Institute of Science and Technology, 2002
  • BA  Korea Advanced Institute of Science and Technology, 2000

Research Interests

  • Mobile Analytics
  • Big Data Analytics
  • Ecommerce
  • MOOC
  • Quantitative Marketing

Publications

  • “Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective” with Wonseok Oh, Hyeokkoo Eric Kwon, Hyunji So. Forthcoming at Information Systems Research Special Issue on Ubiquitous IT and Digital Vulnerabilities.
  • “Battle of the Channels: The Impact of Tablets on Digital Commerce” with Kaiquan Xu, Jason Chan, and Anindya Ghose. Forthcoming at Management Science.
  • “Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework” with Sungho Park and Wonseok Oh. Forthcoming at Management Information Systems Quarterly Special Issue on Transformational Issues of Big Data and Analytics in Networked Business.
  • “Estimating Demand for Mobile Apps in the New Economy,” with Anindya Ghose. Management Science Special Issue on Business Analytics, 60(6), 2014, 1470-1488.
  • “How is the Mobile Internet Different? Search Costs and Local Activities,” with Anindya Ghose and Avi Goldfarb. Information Systems Research, 24(3), 2013, 613-631.
  • “From Accuracy to Diversity in Product Recommendations: Relationship between Diversity and Customer Retention” with Sung-Hyuk Park. International Journal of Electronic Commerce Special Issue on Social Technology Enabled Business Value Creation (Invited), 18(2), 2013, 51-72.
  • “A Social Network-Based Inference Model For Validating Customer Profile Data,” with Wonseok Oh, Sung-Hyuk Park, and Soonyoung Huh. Management Information Systems Quarterly Special Issue on Business Intelligence Research, 36(4), 2012, 1217-1237.
  • “An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet,” with Anindya Ghose, Management Science, 57(9), 2011, 1671-1691.

Research Activity

  • “The Digitalization of Loyalty: Capitalizing on Mobile Loyalty Programs to Encourage Offline Purchase,” with Wonseok Oh, Sungho Park, and Yoon Suk Son. Working Paper Available.
  • “The Economics of All-You-Can-Read E-Book Pricing: An Empirical Analysis,” with Wonseok Oh, Jaeyun Moon, and Jinpyo Hong. Working Paper Available.
  • "Design the Right Advertising Creative for the Right Device: A Randomized Field Experiment on Smartphones, Tablets, and PCs," with Ting Li, Djon Kleine, and Nathan Fong. Working Paper Available.
  • "Mobile Temptation and Self-Control through Precommitment Apps,” with Wonseok Oh, Hyunji So, and Jinpyo Hong. Working Paper Available.
  • “Mining E-Book Reading Patterns: Applications in Segmentation and Recommendation Systems,” with Sungho Park, Wonseok Oh, and Jaeyun Moon. Data analysis in progress.
  • "Towards Improved Education for Students with Low Socioeconomic Status through Mobile Innovation in Massive Open Online Courses (MOOCs),” with Sungho Park, Sunghoon Kim, and Mihyun Lee. Data analysis in progress.

Courses

Spring 2017
Course NumberCourse Title
CIS 375Business Data Mining
Fall 2016
Course NumberCourse Title
CIS 375Business Data Mining
CIS 508Data Mining I
Spring 2016
Course NumberCourse Title
CIS 375Business Data Mining
Fall 2015
Course NumberCourse Title
CIS 375Business Data Mining
CIS 405Business Intelligence
Spring 2015
Course NumberCourse Title
CIS 508Data Mining I

Work History

Arizona State University: 2015-present. Previous appointments: City University of Hong Kong: 2011-2014