Sang Pil Han

Sangpil.Han@thunderbird.asu.edu
480-965-8603
BA 301 D

W. P. Carey Information Systems

Assistant Professor
Faculty
TEMPE Campus
Mailcode
4606

WPC Information Systems

Asst Professor
Faculty
TEMPE Campus
Mailcode
4606

CV

CV_Han_June_2017.pdf

Education

  • PhD  Korea Advanced Institute of Science and Technology, 2008
  • MS  Korea Advanced Institute of Science and Technology, 2002
  • BA  Korea Advanced Institute of Science and Technology, 2000

Research Interests

  • Economic and Societal Impact of Mobile Technologies
  • Business Analytics
  • Mobile Education 
  • Mobile Advertising and Commcerce 
  • Quantitative Marketing

Publications

  • “Battle of the Channels: The Impact of Tablets on Digital Commerce” with Kaiquan Xu, Jason Chan, and Anindya Ghose. Management Science, 63(5), 2017, 1469-1492.
  • “Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective” with Wonseok Oh, Hyeokkoo Eric Kwon, Hyunji So. Information Systems Research Special Issue on Ubiquitous IT and Digital Vulnerabilities, 27(4), 2016, 919-939.
  • “Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework” with Sungho Park and Wonseok Oh. Management Information Systems Quarterly Special Issue on Transformational Issues of Big Data and Analytics in Networked Business, 40(4), 2016, 983-1008.
  • “Estimating Demand for Mobile Apps in the New Economy,” with Anindya Ghose. Management Science Special Issue on Business Analytics, 60(6), 2014, 1470-1488.
  • “How is the Mobile Internet Different? Search Costs and Local Activities,” with Anindya Ghose and Avi Goldfarb. Information Systems Research, 24(3), 2013, 613-631.
  • “A Social Network-Based Inference Model For Validating Customer Profile Data,” with Wonseok Oh, Sung-Hyuk Park, and Soonyoung Huh. Management Information Systems Quarterly Special Issue on Business Intelligence Research, 36(4), 2012, 1217-1237.
  • “An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet,” with Anindya Ghose, Management Science, 57(9), 2011, 1671-1691.

Research Activity

  • “The Digitalization of Loyalty: Capitalizing on Mobile Loyalty Programs to Encourage Offline Purchase,” with Wonseok Oh, Sungho Park, and Yoon Suk Son. Under 2nd round review. 
  • "Conflict between Two Selves: Mobile Temptation and Self-Control through Precommitment,” with Wonseok Oh, Hyunji So, and Jinpyo Hong. Under revision for 2nd round review. 
  • "The Effects of Mobile Learning in Online Higher Education,” with Sungho Park, Sunghoon Kim, and Mihyun Lee. Under 1st round review.
  • “Mining E-Book Reading Patterns: Applications in Segmentation and Recommendation Systems,” with Sungho Park, Wonseok Oh, and Jaeyun Moon. Working Paper Available. 
  • "Measuring Advertising Effectiveness in Programmatic Real-Time Bidding: A Field Experiment," with Bradley Fay, Ranjit Christopher, and Sungho Park. Working Paper Available. 
  • “The Economics of All-You-Can-Read E-Book Pricing: An Empirical Analysis,” with Wonseok Oh, Jaeyun Moon, and Jinpyo Hong. Working Paper Available. 
  • "The Double-Edged Sword of Expert Reviewer Programs: The Effects of Offering Expert Reviewer Status on Review Generation," with Jingchun Pu, Young Kwak, Ye Quing, and Bin Gu. Working Paper Available. 
  • "Air Matters: The Impact of Searching Air Quality Information," with Ki-Kwang Lee, YoungKi Park, and Hyuncheol Kim. In progress of data analyses. 

Courses

Fall 2017
Course NumberCourse Title
CIS 375Business Data Mining
CIS 508Data Mining I
Spring 2017
Course NumberCourse Title
CIS 375Business Data Mining
Fall 2016
Course NumberCourse Title
CIS 375Business Data Mining
CIS 508Data Mining I
Spring 2016
Course NumberCourse Title
CIS 375Business Data Mining
Fall 2015
Course NumberCourse Title
CIS 375Business Data Mining
CIS 405Business Intelligence
Spring 2015
Course NumberCourse Title
CIS 508Data Mining I

Work History

Arizona State University: 2015-present. Previous appointments: City University of Hong Kong: 2011-2014

Expertise Areas