Sang Pil Han

Associate Professor
Faculty
TEMPE Campus
Mailcode
4606
Associate Professor
Faculty
TEMPE Campus
Mailcode
4606

Biography

Sang Pil Han is an Associate Professor of information systems in the W. P. Carey School of Business at Arizona State University. He came to ASU in 2015 from the City University of Hong Kong's College of Business. His research analyzes the economic consequences of the mobile technologies on markets. He is an expert in quantifying the economic value from content in spaces mediated by social media; modeling consumer behavior in mobile media based social networks; and measuring the welfare impact of the mobile Internet. He has worked on mobile social networks, mobile commerce, sponsored search and display advertising, and online markets. He frequently works with and consults for leading firms in the mobile technology and telecommunications. His research interests include economics of mobile technology, social media and Web 2.0, and ecommerce. His papers have been published or accepted in leading journals that include Management Science, Management Information Systems Quarterly (MISQ), Information Systems Research (ISR), among others. He has received grants from the Marketing Science Institute and Wharton Interactive Media Initiative, the NET Institute, the Wharton Customer Analytics Initiative, the Korea Research Foundation, and the Hong Kong General Research Fund. He served as a Faculty Director of Masters of Science in Business Analytics (MS-BA) program at W. P. Carey School of Business. He also served as an Associate Editor of Information Systems Research. He is an advisor to Mathpresso, Inc., an artificial intelligence-powered education platform. 

Education

  • Ph.D. Korea Advanced Institute of Science and Technology 2008
  • M.S. Korea Advanced Institute of Science and Technology 2002
  • B.A. Korea Advanced Institute of Science and Technology 2000

Research Interests

  • Artificial Intelligence
  • Mobile Economics
  • Business Analytics
  • Digital Advertising 
  • Opinion Manipulation 

Publications

  • “The Incremental Impact of Digital Ad Impressions under Programmatic Real-Time Bidding: Frequency-Caps Based Identification," with Ranjit Christopher and Sungho Park. Forthcoming. Information Systems Research.
  • “The Digitalization of Loyalty: Capitalizing on Mobile Loyalty Programs to Encourage Offline Purchase,” with Wonseok Oh, Sungho Park, and Yoon Suk Son. Information Systems Research, 31(3), 835–847.
  • “Battle of the Channels: The Impact of Tablets on Digital Commerce” with Kaiquan Xu, Jason Chan, and Anindya Ghose. Management Science, 63(5), 2017, 1469-1492.
  • “Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective” with Wonseok Oh, Hyeokkoo Eric Kwon, Hyunji So. Information Systems Research Special Issue on Ubiquitous IT and Digital Vulnerabilities, 27(4), 2016, 919-939.
  • “Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework” with Sungho Park and Wonseok Oh. Management Information Systems Quarterly Special Issue on Transformational Issues of Big Data and Analytics in Networked Business, 40(4), 2016, 983-1008.
  • “Estimating Demand for Mobile Apps in the New Economy,” with Anindya Ghose. Management Science Special Issue on Business Analytics, 60(6), 2014, 1470-1488.
  • “How is the Mobile Internet Different? Search Costs and Local Activities,” with Anindya Ghose and Avi Goldfarb. Information Systems Research, 24(3), 2013, 613-631.
  • “A Social Network-Based Inference Model For Validating Customer Profile Data,” with Wonseok Oh, Sung-Hyuk Park, and Soonyoung Huh. Management Information Systems Quarterly Special Issue on Business Intelligence Research, 36(4), 2012, 1217-1237.
  • “An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet,” with Anindya Ghose, Management Science, 57(9), 2011, 1671-1691.

Research Activity

  • "The Effects of a Platform-Initiated Reviewer Incentive Program on Regular Review Generation," with Jingchun Pu, Young Kwak, Ye Qiang, and Bin Gu. Under 3rd round review. 
  • “Positive Demand Spillover of Popular App Adoption: Implications for Platform Owners’ Management of Complements,” with Mihyun Lee, Sungho Park, and Wonseok Oh. Under revision for 3rd round review. 
  • “Coordinated Opinion Interference: The Covert Activities and Immediate Effects of Bot-Assisted Manipulation” with Sanghak Lee, Donghyuk Shin, and Seok Kee Lee. Under revision for 3rd round review.
  • “Ambivalent Effects of Mobile Push Notification Timing on Product Reviews: Evidence from a Randomized Field Experiment,” with Miyeon Jung, Sunghan Ryu, and Daegon Cho. Under revision for 2nd round review.
  • “Learning outside the Classroom during a Pandemic: Evidence from an Artificial Intelligence-Based Education App,” with Ka Young Ko, Seigyoung Auh, Donghyuk Shin, and Yeonjung Lee. Under revision for 2nd round review.
  • “Fake Thumbs in Play: A Large-Scale Exploration of Opinion Manipulation in User Comments Space in South Korea,” with K. Hazel Kwon, Mihyun Lee, and Sungho Park. Under 1st round review.
  • "The Effects of Mobile Use in Online Higher Education: Evidence from Massive Open Online Courses,” with Sungho Park, Sunghoon Kim, and Mihyun Lee. Under 1st round review.
  • "Curbing Excessive Smartphone Use through Flexible Precommitment Apps: A Multiple Discrete-Continuous Extreme Value Approach,” with Hyunji So, Jinpyo Hong, and Wonseok Oh. Under 1st round review.
  • “In-Consumption Information Cues and Digital Content Demand: Evidence from a Live-Streaming Platform,” with Kyungmin Choi, Jaeung Sim, Daegon Cho. Under 1st round review. 
  • “Targeting Pre-Roll Ads using Video Analytics,” with Sungho Park, Gene Moo Lee, and Donghyuk Shin. Working paper available. 
  • "When TV Meets YouTube: The Impact of Releasing TV Show Clips to YouTube on Video Streaming Platforms," with Kyuyeon Jenny Rhee and Sungho Park. Working paper available. 
  • "The Power of AI as a Disruptor in the K-12 Education Market: A Global Perspective," with Seigyoung Auh and Donghyuk Shin. Working paper available.
  • “The Gender Gap and Impact on Customer Satisfaction and Financial Outcome: Evidence from Student Evaluations of Tutors,” with Ka Young Ko, Jeongeun Kim, Donghyuk Shin, Seigyoung Auh, and Yeonjung Lee. Abstract available. 
  • "The Boy Who Cried Wolf: The Long-Term Perils of Rating Manipulation in Product Reviews," with Yang Wang. Working paper available. 
  • "Demand-Side Market Design in the Electricity Market: The Spatial “Spill In” Effect from Public EV Charging" with Vincent Zhao, Jingbo Hou, Jiyong Eom. Working paper available.
  • "When Constraints Give Digital Citizens a Louder Voice: The Impact of an Abnormal User Deterrence Policy," with Dahae Jeong, Sungho Park, Seok Kee Lee. Working paper available. 
  • “The Buyer Made Me Do It: Buyer Supply Chain Sustainability Programs and Supplier Financial Performance,” with Feng Cheng and Kevin Dooley, Working Paper Available. 
  • "Mining E-Book Reading Patterns: Applications in Segmentation and Recommendation Systems,” with Sungho Park, Wonseok Oh, and Jaeyun Moon. Working Paper Available. 

Courses

Fall 2021
Course NumberCourse Title
CIS 375Business Data Mining
Spring 2021
Course NumberCourse Title
CIS 508Data Mining I
Fall 2020
Course NumberCourse Title
CIS 508Data Mining I
Spring 2020
Course NumberCourse Title
CIS 508Data Mining I
CIS 593Applied Project
Fall 2019
Course NumberCourse Title
CIS 508Data Mining I
Spring 2019
Course NumberCourse Title
CIS 508Data Mining I
CIS 593Applied Project
Fall 2018
Course NumberCourse Title
CIS 375Business Data Mining
CIS 508Data Mining I
Spring 2018
Course NumberCourse Title
CIS 791Seminar
Fall 2017
Course NumberCourse Title
CIS 375Business Data Mining
CIS 508Data Mining I
Spring 2017
Course NumberCourse Title
CIS 375Business Data Mining

Work History

Arizona State University: 2015-present. Previous appointments: City University of Hong Kong: 2011-2014