Sang Pil Han

Sangpil.Han@thunderbird.asu.edu
480-965-8603
BA 301 D

W. P. Carey Information Systems

Assistant Professor
Faculty
TEMPE Campus
Mailcode
4606

WPC Information Systems

Asst Professor
Faculty
TEMPE Campus
Mailcode
4606

CV

CV_Han_June_2017.pdf

Education

  • PhD  Korea Advanced Institute of Science and Technology, 2008
  • MS  Korea Advanced Institute of Science and Technology, 2002
  • BA  Korea Advanced Institute of Science and Technology, 2000

Research Interests

  • Economic and Societal Impact of Mobile Technologies
  • Business Analytics
  • Mobile Education 
  • Mobile Advertising and Commcerce 
  • Quantitative Marketing

Publications

  • “Battle of the Channels: The Impact of Tablets on Digital Commerce” with Kaiquan Xu, Jason Chan, and Anindya Ghose. Management Science, 63(5), 2017, 1469-1492.
  • “Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective” with Wonseok Oh, Hyeokkoo Eric Kwon, Hyunji So. Information Systems Research Special Issue on Ubiquitous IT and Digital Vulnerabilities, 27(4), 2016, 919-939.
  • “Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework” with Sungho Park and Wonseok Oh. Management Information Systems Quarterly Special Issue on Transformational Issues of Big Data and Analytics in Networked Business, 40(4), 2016, 983-1008.
  • “Estimating Demand for Mobile Apps in the New Economy,” with Anindya Ghose. Management Science Special Issue on Business Analytics, 60(6), 2014, 1470-1488.
  • “How is the Mobile Internet Different? Search Costs and Local Activities,” with Anindya Ghose and Avi Goldfarb. Information Systems Research, 24(3), 2013, 613-631.
  • “A Social Network-Based Inference Model For Validating Customer Profile Data,” with Wonseok Oh, Sung-Hyuk Park, and Soonyoung Huh. Management Information Systems Quarterly Special Issue on Business Intelligence Research, 36(4), 2012, 1217-1237.
  • “An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet,” with Anindya Ghose, Management Science, 57(9), 2011, 1671-1691.

Research Activity

  • “The Digitalization of Loyalty: Capitalizing on Mobile Loyalty Programs to Encourage Offline Purchase,” with Wonseok Oh, Sungho Park, and Yoon Suk Son. Under 2nd round review. 
  • "Conflict between Two Selves: Mobile Temptation and Self-Control through Precommitment,” with Wonseok Oh, Hyunji So, and Jinpyo Hong. Under revision for 2nd round review. 
  • "The Effects of Mobile Learning in Online Higher Education,” with Sungho Park, Sunghoon Kim, and Mihyun Lee. Under 1st round review.
  • “Mining E-Book Reading Patterns: Applications in Segmentation and Recommendation Systems,” with Sungho Park, Wonseok Oh, and Jaeyun Moon. Working Paper Available. 
  • "Measuring Advertising Effectiveness in Programmatic Real-Time Bidding: A Field Experiment," with Bradley Fay, Ranjit Christopher, and Sungho Park. Working Paper Available. 
  • “The Economics of All-You-Can-Read E-Book Pricing: An Empirical Analysis,” with Wonseok Oh, Jaeyun Moon, and Jinpyo Hong. Working Paper Available. 
  • "The Double-Edged Sword of Expert Reviewer Programs: The Effects of Offering Expert Reviewer Status on Review Generation," with Jingchun Pu, Young Kwak, Ye Quing, and Bin Gu. Working Paper Available. 
  • "Air Matters: The Impact of Searching Air Quality Information," with Ki-Kwang Lee, YoungKi Park, and Hyuncheol Kim. In progress of data analyses. 

Courses

Spring 2017
Course NumberCourse Title
CIS 375Business Data Mining
Fall 2016
Course NumberCourse Title
CIS 375Business Data Mining
CIS 508Data Mining I
Spring 2016
Course NumberCourse Title
CIS 375Business Data Mining
Fall 2015
Course NumberCourse Title
CIS 375Business Data Mining
CIS 405Business Intelligence
Spring 2015
Course NumberCourse Title
CIS 508Data Mining I

Work History

Arizona State University: 2015-present. Previous appointments: City University of Hong Kong: 2011-2014

Expertise Areas