Sang Pil Han

Associate Professor
Faculty
TEMPE Campus
Mailcode
4606
Associate Professor
Faculty
TEMPE Campus
Mailcode
4606

Biography

Sang Pil Han is an Associate Professor of information systems in the W. P. Carey School of Business at Arizona State University. He came to ASU in 2015 from the City University of Hong Kong's College of Business. His research analyzes the economic consequences of the mobile technologies on markets. He is an expert in quantifying the economic value from content in spaces mediated by social media; modeling consumer behavior in mobile media based social networks; and measuring the welfare impact of the mobile Internet. He has worked on mobile social networks, mobile commerce, sponsored search and display advertising, and online markets. He frequently works with and consults for leading firms in the mobile technology and telecommunications. His research interests include economics of mobile technology, social media and Web 2.0, and ecommerce. His papers have been published or accepted in leading journals that include Management Science, Management Information Systems Quarterly (MISQ), Information Systems Research (ISR), among others. He has received grants from the Marketing Science Institute and Wharton Interactive Media Initiative, the NET Institute, the Wharton Customer Analytics Initiative, the Korea Research Foundation, and the Hong Kong General Research Fund. He serves as an Associate Editor of Information Systems Research.

Education

  • Ph.D. Korea Advanced Institute of Science and Technology 2008
  • M.S. Korea Advanced Institute of Science and Technology 2002
  • B.A. Korea Advanced Institute of Science and Technology 2000

Research Interests

  • Economic and Societal Impact of Mobile Technologies
  • Business Analytics
  • Mobile Education 
  • Mobile Advertising and Commerce 
  • Quantitative Marketing
  • Misinformation, Opinion Manipulation, Fake News on the Online Platform

Publications

  • “Battle of the Channels: The Impact of Tablets on Digital Commerce” with Kaiquan Xu, Jason Chan, and Anindya Ghose. Management Science, 63(5), 2017, 1469-1492.
  • “Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective” with Wonseok Oh, Hyeokkoo Eric Kwon, Hyunji So. Information Systems Research Special Issue on Ubiquitous IT and Digital Vulnerabilities, 27(4), 2016, 919-939.
  • “Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework” with Sungho Park and Wonseok Oh. Management Information Systems Quarterly Special Issue on Transformational Issues of Big Data and Analytics in Networked Business, 40(4), 2016, 983-1008.
  • “Estimating Demand for Mobile Apps in the New Economy,” with Anindya Ghose. Management Science Special Issue on Business Analytics, 60(6), 2014, 1470-1488.
  • “How is the Mobile Internet Different? Search Costs and Local Activities,” with Anindya Ghose and Avi Goldfarb. Information Systems Research, 24(3), 2013, 613-631.
  • “A Social Network-Based Inference Model For Validating Customer Profile Data,” with Wonseok Oh, Sung-Hyuk Park, and Soonyoung Huh. Management Information Systems Quarterly Special Issue on Business Intelligence Research, 36(4), 2012, 1217-1237.
  • “An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet,” with Anindya Ghose, Management Science, 57(9), 2011, 1671-1691.

Research Activity

  • “The Digitalization of Loyalty: Capitalizing on Mobile Loyalty Programs to Encourage Offline Purchase,” with Wonseok Oh, Sungho Park, and Yoon Suk Son. Under revision for 3rd round review. 
  • “Positive Demand Spillover of Popular App Adoption: Implications for Platform Owners’ Management of Complements,” with Mihyun Lee, Sungho Park, and Wonseok Oh. Under 2nd round review. 
  • “The Incremental Impact of Digital Ad Impressions under Programmatic Real-Time Bidding: Frequency-Caps Based Identification," with Ranjit Christopher and Sungho Park. Under 1st round review.
  • "The Effects of a Platform-Initiated Reviewer Incentive Program on Regular Review Generation," with Jingchun Pu, Young Kwak, Ye Qiang, and Bin Gu. Under 1st round review. 
  • "Give Your Smartphone a Break: Mobile Temptation and Self-Control through Precommitment,” with Wonseok Oh, Hyunji So, and Jinpyo Hong. Working paper available.  
  • "The Effects of Mobile Use in Online Higher Education: Evidence from Massive Open Online Courses,” with Sungho Park, Sunghoon Kim, and Mihyun Lee. Working paper available.
  • "Mining E-Book Reading Patterns: Applications in Segmentation and Recommendation Systems,” with Sungho Park, Wonseok Oh, and Jaeyun Moon. Working Paper Available. 
  • “The Economics of All-You-Can-Read E-Book Pricing: An Empirical Analysis,” with Wonseok Oh, Jaeyun Moon, and Jinpyo Hong. Working Paper Available. 
  • "Air Matters: The Impact of Searching Air Quality Information," with Ki-Kwang Lee, YoungKi Park, and Hyuncheol Kim. In progress of data analyses. 
  • "The Impact of Rating Manipulation by Bot-Assisted Abusers in an Online Commenting Platform," with Sungho Park, Seok Kee Lee, Sanghyeon Cho, Byunghee Lee. In progress of data analyses.
  • "Digital Gentrification: Do People Vote with their Clicks in Response to Online Rating Rigging?," with Sanghak Lee, Seok Kee Lee. In progress of data analyses.
  • "Policy Measures to Mitigate the Risk and Adverse Consequences of Opinion Manipulation: Field Experiments," with Dahae Jeong. In progress of data analyses.
  • “A Perfect Marriage?: When Medicare Advantage Payers Team Up With Brick-and-Mortar Retailers,” with Dahae Jeong, Sang Pil Han, and Sungho Park. In progress of data analyses.

Courses

Fall 2019
Course NumberCourse Title
CIS 508Data Mining I
Spring 2019
Course NumberCourse Title
CIS 508Data Mining I
CIS 593Applied Project
Fall 2018
Course NumberCourse Title
CIS 375Business Data Mining
CIS 508Data Mining I
Spring 2018
Course NumberCourse Title
CIS 791Seminar
Fall 2017
Course NumberCourse Title
CIS 375Business Data Mining
CIS 508Data Mining I
Spring 2017
Course NumberCourse Title
CIS 375Business Data Mining
Fall 2016
Course NumberCourse Title
CIS 375Business Data Mining
CIS 508Data Mining I
Spring 2016
Course NumberCourse Title
CIS 375Business Data Mining
Fall 2015
Course NumberCourse Title
CIS 375Business Data Mining
CIS 405Business Intelligence
Spring 2015
Course NumberCourse Title
CIS 508Data Mining I

Work History

Arizona State University: 2015-present. Previous appointments: City University of Hong Kong: 2011-2014