Yili Hong

Assistant Professor
Faculty
TEMPE Campus
Mailcode
4606
Assistant Professor
Faculty
TEMPE Campus
Mailcode
4606

Biography

Yili (Kevin) Hong is an Assistant Professor and co-director of the Digital Society Initiative in the Department of Information Systems at the W. P. Carey School of Business of Arizona State University. He obtained his Ph.D. in Business Administration at the Fox School of Business, Temple University. Dr. Hongs research focuses on areas of the Sharing Economy, Online Platforms and User-generated Content. His research has been published in premier journals such as Information Systems ResearchManagement Information Systems QuarterlyManagement ScienceJournal of the Association for Information Systems and Journal of Consumer Psychology. Dr. Hong is the winner of the ACM SIGMIS Best Dissertation Award and runner-up of the INFORMS ISS Nunamaker-Chen Dissertation Award. His papers have won best paper awards at the International Conference on Information SystemsHawaii International Conference of System Sciences and the America's Conference on Information Systems. He is an external research scientist for a number of companies, including Freelancer, Fits.me, Yamibuy, Meishi, Picmonic and Ports America.

Education

  • PhD  Temple University, 2014;
  • BA  Management, Beijing Foreign Studies University, 2009
  • BA  English, Beijing Foreign Studies University, 2009

Research Interests

  • Online Labor Markets
  • Product Uncertainty
  • Social Media
  • Mobile Targeting
  • Online Word of Mouth

Publications

  • Hong, Y., Huang, N., Burtch, G., and Li, C. (2016). "Culture, Conformity and Emotional Suppression in Online Reviews", Journal of the Association for Information Systems, forthcoming. 
  • Huang, N., Burtch, G., Hong, Y., and Polman, E. (2016). "Effects of Multiple Psychological Distances on Construal and Consumer Evaluation: A Field Study of Online Reviews", Journal of Consumer Psychology, forthcoming. 
  • Hong, Y., Wang, C. and Pavlou, P. A. (2016). “Comparing Open and Sealed Bid Auctions: Evidence from Online Labor Markets.” Information Systems Research 27(1), pp 49-69.
  • Hong, Y. and Pavlou, P. A. (2014). “Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents.” Information Systems Research 25(2), pp. 328-344. 
  • Dimoka, A., Hong, Y. and Pavlou, P. A. (2012). “On Product Uncertainty in Online Markets: Theory and Evidence”, MIS Quarterly 32(3), pp. 395-426. 

Research Activity

  • Ziru Li, Yili Hong, John Zhang. 2016. Do Ride Sharing Services Affect Traffic Congestion? An Empirical Study of Uber Entry. Proc. International Conference on Information Systems 2016 (ICIS'16) (Completed Research Paper)
  • Yili Hong, Bin Gu, Gord Burtch, Ni Huang, Chen Liang, Kanliang Wang, Dongpu Fu, Bo Yang. 2016. Stimulating UGC Contribution via Performance Feedback: A Randomized Mobile Field Experiment Proc. International Conference on Information Systems 2016 (ICIS'16) (Completed Research Paper)
  • Chen Liang, Yili Hong, Bin Gu. 2016. Effects of IT-enabled Monitoring Systems in Online Labor Markets. Proc. International Conference on Information Systems 2016 (ICIS'16) (Completed Research Paper)

Courses

Spring 2017
Course NumberCourse Title
CIS 360Business Database Concepts
Spring 2016
Course NumberCourse Title
CIS 360Business Database Concepts
Spring 2015
Course NumberCourse Title
CIS 315Intro Business Data Analytics
CIS 360Business Database Concepts

Honors/Awards

  • NET Institute Grant (2013, 2014, 2015, 2016)
  • Outstanding Teaching Award, Department of Information Systems, Arizona State University
  • ACM SIGMIS Doctoral Dissertation Award (winner), Association for Computing Machinery and Association for Information Systems (2014)
  • ISS Nunamaker-Chen Dissertation Award (runner-up), INFORMS Information Systems Society (2014)
  • Best Conference Paper (nomination), International Conference on Information Systems (2014)
  • Best Dissertation Award (first place), Fox School of Business, Temple University (2014)
  • Doctoral Consortium Member, International Conference on Information Systems (2013)
  • Best Teaching Award, Temple University (2013)
  • Best Conference Paper (runner up), International Conference on Information Systems (2012)
  • Best Conference Paper (runner up), America's Conference on Information Systems (2012)

 

Work History

Arizona State University: 2014-present.