Yili Hong

Assistant Professor
Faculty
TEMPE Campus
Mailcode
4606
Assistant Professor
Faculty
TEMPE Campus
Mailcode
4606

Biography

Yili (Kevin) Hong is an assistant professor, co-director of the Digital Society Initiative and the IS Ph.D. Program Coordinator in the Department of Information Systems at the W. P. Carey School of Business of Arizona State University. Professor Hong is currently an associate editor at Information Systems Research and an editorial board member of Journal of the Association for Information Systems.

Professor Hong’s research focuses on areas of the sharing economy, online platforms, and user-generated content. His research has been published in premier journals such as Management Science, Information Systems ResearchMIS Quarterly, Journal of Management Information SystemsJournal of the Association for Information Systems, and Journal of Consumer Psychology. Professor Hong's research is supported by grants from the NET Institute (2013, 2014, 2015, 2016, 2017), the Department of Education (2011, 2013, 2015), as well as the Robert Wood Johnson Foundation (2017-2019). He is an external research scientist for a number of companies, including Lyft, Freelancer, Fits.me, Yamibuy, Meishi, Picmonic, and Ports America.

Education

  • Ph.D. Business Administration, Fox School of Business, Temple University 2014
  • B.S. Management, Beijing Foreign Studies University, China 2009
  • B.A. English, Beijing Foreign Studies University, China 2009

Research Interests

Sharing economy, IT labor, user-generated content, electronic commerce

Publications

Gong J, Hong Y, Zentner A (2018) “Role of Monetary Incentives in the Digital and Physical Inter-Border Labor Flows,” Journal of Management Information Systems, forthcoming. Download

Hong Y, Hu Y, Burtch G (2018) “Embeddedness, Pro-Sociality, and Social Influence: Evidence from Online Crowdfunding,” MIS Quarterly, forthcoming. Download

Kanat I, Hong Y, Raghu TS. (2018) "Surviving in Global Online Labor Markets for IT Services: A Geo-economic Analysis," Information Systems Research, forthcoming. Download

Huang N, Burtch G, Gu B, Hong Y, Liang C, Wang K, Fu D, Yang B (2018) "Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments," Management Science, forthcoming. Download

Chen P, Hong Y, Liu Y (2018) "The Value of Multi-dimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments," Management Science, Article in Advance. Download

Burtch G,  Hong Y, Bapna R, Griskevicius V (2018) "Stimulating Online Reviews by Combining Financial Incentives and Social Norms," Management Science, Article in Advance. Download

Burtch G, Hong Y, Liu D (2018) "The Role of Provision Points in Online Crowdfunding," Journal of Management Information Systems, 35(1), pp. 117-144. Download

Huang N, Hong Y, Burtch G (2017) "Social Network Integration and User Content Generation: Evidence from Natural Experiments," MIS Quarterly, 41(4), pp. 1035-1058 (Lead Article). Download

Hong Y, Pavlou PA (2017) "On Buyer Selection of Service Providers in Online Outsourcing Platforms for IT Services," Information Systems Research 28(3), pp. 547-562. Download

Hong Y, Pavlou PA, Shi N, Wang K (2017) "On the Role of Fairness and Social Distance in Designing Effective Social Referral Systems," MIS Quarterly 41(3), pp. 787-809. Download

Hong Y, Huang N, Burtch G, Li C (2016) "Culture, Conformity and Emotional Suppression in Online Reviews," Journal of the Association for Information Systems 17(11), pp. 308–329. Download

Huang N, Burtch G, Hong Y, Polman E (2016) "Effects of Multiple Psychological Distances on Construal and Consumer Evaluation: A Field Study of Online Reviews," Journal of Consumer Psychology 26(4), pp. 474–482. Download

Hong Y, Wang C, Pavlou PA (2016) “Comparing Open and Sealed Bid Auctions: Evidence from Online Labor Markets,” Information Systems Research 27(1), pp. 49-69. Download

Hong Y, Pavlou PA (2014) “Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents,” Information Systems Research 25(2), pp. 328-344. Download

Dimoka A, Hong Y, Pavlou PA (2012) “On Product Uncertainty in Online Markets: Theory and Evidence,” MIS Quarterly 32(3), pp. 395-426. Download

Research Activity

Robert Wood Johnson Foundation Future of Work Grant (2017-2019)

Center for the Study of Economic Liberty Grant (2017, 2018)

NET Institute Grant (2013, 2014, 2015, 2016, 2017)

Department of Education CIBER Grant (2011, 2013, 2015)

Courses

Spring 2018
Course NumberCourse Title
WPC 300Prob Solving & Act Anlytics
Fall 2017
Course NumberCourse Title
WPC 300Prob Solving & Act Anlytics
Spring 2017
Course NumberCourse Title
CIS 360Business Database Concepts
Spring 2016
Course NumberCourse Title
CIS 360Business Database Concepts
Spring 2015
Course NumberCourse Title
CIS 315Intro Business Data Analytics
CIS 360Business Database Concepts

Honors/Awards

  • Management Science Meritorious Service Award (2017)
  • W. P. Carey Faculty Research Award (2017)
  • Robert Wood Johnson Foundation "Future of Work" Grant (2017)
  • Best Paper Award, Hawaii International Conference on System Sciences (2017)
  • NET Institute Grant (2013, 2014, 2015, 2016, 2017)
  • Outstanding Teaching Award, Department of Information Systems, Arizona State University
  • ACM SIGMIS Doctoral Dissertation Award (winner), Association for Computing Machinery and Association for Information Systems (2014)
  • ISS Nunamaker-Chen Dissertation Award (runner-up), INFORMS Information Systems Society (2014)
  • Best Conference Paper (nomination), International Conference on Information Systems (2014)
  • Best Dissertation Award (first place), Fox School of Business, Temple University (2014)
  • Doctoral Consortium Member, International Conference on Information Systems (2013)
  • Best Teaching Award, Temple University (2013)
  • Best Conference Paper (runner-up), International Conference on Information Systems (2012)
  • Best Conference Paper (runner-up), America's Conference on Information Systems (2012)

 

Editorships

  • Associate Editor, Information Systems Research (ISR)
  • Associate Editor, Electronic Commerce Research and Applications (ECRA)
  • Editorial Board, Journal of the Association for Information Systems (JAIS)
  • Editorial Board, Journal of the Association for Information Systems Special Issue on "Addressing Societal Challenges through Analytics"

Professional Associations

<p>Association for Information Systems</p> <p>American Economic Association</p> <p>INFORMS</p>

Work History

<p>Assistant Professor, Arizona State University (2014-2018)</p> <p>Associate Professor, Arizona State University (2018-present)</p> <p>&nbsp;</p>