Yili Hong

Associate Professor
Faculty
TEMPE Campus
Mailcode
4606
Associate Professor
Faculty
TEMPE Campus
Mailcode
4606

Biography

Yili (Kevin) Hong is an Associate Professor, Co-Director of the Digital Society Initiative and the Director of Ph.D. Program in the Department of Information Systems at the W. P. Carey School of Business of Arizona State University. Kevin obtained his Ph.D. in Management Information Systems at the Fox School of Business, Temple University. He is currently an Associate Editor at Information Systems Research and the Journal of the Association for Information Systems. He is also an associate editor for the ISR special issues on “Future of Work, Organizations, and Society” and “Market Design and Analytics.”

Kevin’s research interests are in the areas of Sharing Economy, Digital Platforms, and Human-AI Interactions. His research has been published in premier journals such as Management ScienceInformation Systems ResearchMIS QuarterlyJournal of Management Information SystemsJournal of the Association for Information Systems, and Journal of Consumer Psychology. Kevin’s work has been supported by multiple prestigious grants, from the National Science Foundation (2018), Robert Wood Johnson Foundation (2017-2019), the NET Institute (2013, 2014, 2015, 2016, 2017, 2018), as well as the Department of Education (2011, 2013, 2015). 

Kevin's dissertation research on online labor markets was awarded ACM SIGMIS Best Dissertation Award (2014) and runner-up INFORMS ISS Nunamaker-Chen Dissertation Award (2014). His research papers have received numerous best paper awards at major conferences, including the Workshop on Information Systems and Economics (2018), International Conference on Information Systems (2012, 2018), Hawaii International Conference on System Sciences (2017), America’s Conference on Information Systems (2012), and the China Summer Workshop on Information Management (2018). In 2017, Kevin was awarded the college-wide W. P. Carey Faculty Research Award; and in 2018, Kevin was awarded the AIS Early Career Award. According to the AIS Research Rankings, Kevin was ranked #3 based on publications in the Top 4 Information Systems Journals (MISQ, ISR, JMIS, JAIS) and #7 based on the Top 2 Information Systems Journals (MISQ, ISR) for the past 3 years (2016-2018).

Prior to his academic career, Kevin has worked at China International Capital Corporation, a large investment bank in China. Besides research and teaching as a faculty member, Kevin works as an external research scientist for a number of companies, including Lyft, Freelancer, fits.me, Yamibuy, Meishijie, PetSmart, Ports America, and Picmonic.

At W. P. Carey, Kevin lead the initiative in designing and implementing the new undergraduate college-level analytics core course - Problem Solving and Actionable Analytics. Here is a live stream recording of Kevin talking about problem-solving and analytics in the W. P. Carey "Back-to-Class" Alumni event in April 2019.

Education

  • Ph.D. Business Administration, Fox School of Business, Temple University
  • B.S. Management, Beijing Foreign Studies University, China
  • B.A. English, Beijing Foreign Studies University, China

Research Interests

Sharing economy, future of work, IT labor, user-generated content, electronic commerce, text mining, online streaming economy, human-AI collaboration, machine learning

Publications

  1. Hu Y, Xu A, Hong Y, Gal D, Sinha V, Akkiraju R (2019) “Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content,” Journal of Management Information Systems, Forthcoming.
  2. Huang N, Burtch G, Gu B, Hong Y, Liang C, Wang K, Fu D, Yang B (2019) "Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments," Management Science, forthcoming. Download
  3. Yan Z, Kuang L, Huang N, Hong Y (2019) "Spillover Effects of Financial Incentives on User Engagement: Evidence from an Online Knowledge Exchange Platform," Journal of Management Information Systems, forthcoming.
  4. Hong Y, Hu Y, Burtch G (2018) “Embeddedness, Pro-Sociality, and Social Influence: Evidence from Online Crowdfunding,” MIS Quarterly, forthcoming. Download
  5. Gong J, Hong Y, Zentner A (2018) “Role of Monetary Incentives in the Digital and Physical Inter-Border Labor Flows,” Journal of Management Information Systems, forthcoming. Download
  6. Kanat I, Hong Y, Raghu TS. (2018) "Surviving in Global Online Labor Markets for IT Services: A Geo-economic Analysis," Information Systems Research, forthcoming. Download
  7. Chen P, Hong Y, Liu Y (2018) "The Value of Multi-dimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments," Management Science, Article in Advance. Download
  8. Burtch G,  Hong Y, Bapna R, Griskevicius V (2018) "Stimulating Online Reviews by Combining Financial Incentives and Social Norms," Management Science, Article in Advance. Download
  9. Burtch G, Hong Y, Liu D (2018) "The Role of Provision Points in Online Crowdfunding," Journal of Management Information Systems, 35(1), pp. 117-144. Download
  10. Huang N, Hong Y, Burtch G (2017) "Social Network Integration and User Content Generation: Evidence from Natural Experiments," MIS Quarterly, 41(4), pp. 1035-1058 (Lead Article). Download
  11. Hong Y, Pavlou PA (2017) "On Buyer Selection of Service Providers in Online Outsourcing Platforms for IT Services," Information Systems Research 28(3), pp. 547-562. Download
  12. Hong Y, Pavlou PA, Shi N, Wang K (2017) "On the Role of Fairness and Social Distance in Designing Effective Social Referral Systems," MIS Quarterly 41(3), pp. 787-809. Download
  13. Hong Y, Huang N, Burtch G, Li C (2016) "Culture, Conformity and Emotional Suppression in Online Reviews," Journal of the Association for Information Systems 17(11), pp. 308–329. Download
  14. Huang N, Burtch G, Hong Y, Polman E (2016) "Effects of Multiple Psychological Distances on Construal and Consumer Evaluation: A Field Study of Online Reviews," Journal of Consumer Psychology 26(4), pp. 474–482. Download
  15. Hong Y, Wang C, Pavlou PA (2016) “Comparing Open and Sealed Bid Auctions: Evidence from Online Labor Markets,” Information Systems Research 27(1), pp. 49-69. Download
  16. Hong Y, Pavlou PA (2014) “Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents,” Information Systems Research 25(2), pp. 328-344. Download
  17. Dimoka A, Hong Y, Pavlou PA (2012) “On Product Uncertainty in Online Markets: Theory and Evidence,” MIS Quarterly 32(3), pp. 395-426. Download

Research Activity

National Science Foundation Grant (2018-2019)

Robert Wood Johnson Foundation Future of Work Grant (2017-2019)

Center for the Study of Economic Liberty Grant (2017, 2018, 2019)

NET Institute Grant (2013, 2014, 2015, 2016, 2017, 2018)

Department of Education CIBER Grant (2011, 2013, 2015)

Courses

Spring 2019
Course NumberCourse Title
WPC 300Prob Solving & Act Anlytics
CIS 791Seminar
Spring 2018
Course NumberCourse Title
WPC 300Prob Solving & Act Anlytics
Fall 2017
Course NumberCourse Title
WPC 300Prob Solving & Act Anlytics
Spring 2017
Course NumberCourse Title
CIS 360Business Database Concepts
Spring 2016
Course NumberCourse Title
CIS 360Business Database Concepts
Spring 2015
Course NumberCourse Title
CIS 315Intro Business Data Analytics
CIS 360Business Database Concepts

Honors/Awards

  • Best Paper Award, Workshop on Information Systems and Economics (2018)
  • AIS Early Career Award, Association for Information Systems (2018)
  • Best Conference Theme Paper (runner-up), International Conference on Information Systems (2018)
  • National Science Foundation Grant
  • NET Institute Grant (2013, 2014, 2015, 2016, 2017, 2018)
  • Best Paper Award, The 12th China Summer Workshop on Information Management (2018)
  • Best Paper Award (Nomination), Pacific Asia Conference on Information Systems (2018)
  • Management Science Meritorious Service Award (2017)
  • W. P. Carey Faculty Research Award (2017)
  • Robert Wood Johnson Foundation "Future of Work" Grant (2017)
  • Best Paper Award, Hawaii International Conference on System Sciences (2017)
  • Outstanding Teaching Award, Department of Information Systems, Arizona State University
  • ACM SIGMIS Doctoral Dissertation Award (winner), Association for Computing Machinery and Association for Information Systems (2014)
  • ISS Nunamaker-Chen Dissertation Award (runner-up), INFORMS Information Systems Society (2014)
  • Best Conference Paper (nomination), International Conference on Information Systems (2014)
  • Best Dissertation Award (first place), Fox School of Business, Temple University (2014)
  • Doctoral Consortium Member, International Conference on Information Systems (2013)
  • Best Teaching Award, Temple University (2013)
  • Best Conference Paper (runner-up), International Conference on Information Systems (2012)
  • Best Conference Paper (runner-up), America's Conference on Information Systems (2012)

Editorships

  • Associate Editor, Information Systems Research (ISR)
  • Associate Editor, Journal of the Association for Information Systems (JAIS)
  • Associate Editor, Information Systems Research (ISR), Special Issue on "Humans, Algorithms, and Augmented Intelligence: The Future of Work, Organizations and Society"
  • Associate Editor, Information Systems Research (ISR), Special Issue on "Market Design and Analytics"
  • Editorial Board, Journal of the Association for Information Systems (JAIS)
  • Editorial Board, Journal of the Association for Information Systems Special Issue on "Addressing Societal Challenges through Analytics"
  • Associate Editor, Electronic Commerce Research and Applications (ECRA)
  • Associate Editor, Electronic Commerce Research (ECR)

Professional Associations

  • Association for Information Systems
  • INFORMS
  • American Economic Association

Work History

  • Associate Professor (with tenure), Arizona State University (2018-present)
  • Assistant Professor, Arizona State University (2014-2018)

Consulting

  • Lyft
  • Freelancer.com
  • Fits.me
  • Yamibuy
  • Meishijie
  • Ports America
  • Picmonic
     

 

Industry Positions

Analyst, China International Capital Corporation (CICC), 2008-2009