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John Thomas (JT) Dietrich is lecturer of sales and marketing with the W. P. Carey School of Business at Arizona State University, and is the co-author of "Professional Selling In The 21st Century, 7 Ways, 7 Times." Within 1 year of publication the textbook has been adopted by several major universities throughout the United States. He has taught graduate and undergraduate marketing and business courses since 2009. Dietrich joined ASU in 2014 and is one of the team coaches for the Arizona State University traveling sales teams.
With nearly 20 years in sales, marketing, and business-to-business roles, Dietrich brings a diverse portfolio to the Marketing Department. Most recently, he served as the business development manager for Larson Engineering in Scottsdale, and is the former Senior Vice President of Marketing and Business Development for one of the largest engineering companies in the United States. In that capacity he led the marketing team to five (5) national marketing excellence awards, including "Best In Show"...the most coveted and respected marketing honor in the country.
Dietrich was recipient of the 2020 Huizingh Outstanding Undergraduate Teacher award, and the 2018 Outstanding Graduate Teaching award for the WP Carey School of Business.
Co-Author of "Twenty First Century Selling - 7 Ways 7 Times." Publishing Fall 2017
Keep abreast of the latest cutting-edge best practices and tactics by coaching and competing in:
International Collegiate Sales Competition (ICSC) hosted by Florida State University - 80 universities compete
National Collegiate Sales Competition (NCSC) hosted by Kennesaw State Univesrity - 80 universities compete
Team Coach (2015 - 2019) for the Arizona Collegiate Sales Competition (ACSC) hosted by Arizona State University - approximately 6 - 9 universities compete
Spring 2021 | |
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Course Number | Course Title |
MKT 391 | Essentials of Selling |
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
Fall 2020 | |
---|---|
Course Number | Course Title |
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 555 | B2B - Capturing Value |
Summer 2020 | |
---|---|
Course Number | Course Title |
MKT 391 | Essentials of Selling |
MKT 452 | Bus-to-Bus Marketing Strategy |
Spring 2020 | |
---|---|
Course Number | Course Title |
MKT 391 | Essentials of Selling |
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
Fall 2019 | |
---|---|
Course Number | Course Title |
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 555 | B2B - Capturing Value |
Summer 2019 | |
---|---|
Course Number | Course Title |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 555 | B2B - Capturing Value |
Spring 2019 | |
---|---|
Course Number | Course Title |
MKT 391 | Essentials of Selling |
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
Fall 2018 | |
---|---|
Course Number | Course Title |
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 555 | B2B - Capturing Value |
Summer 2018 | |
---|---|
Course Number | Course Title |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 555 | B2B - Capturing Value |
Spring 2018 | |
---|---|
Course Number | Course Title |
MKT 391 | Essentials of Selling |
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
Fall 2017 | |
---|---|
Course Number | Course Title |
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 555 | B2B - Capturing Value |
Summer 2017 | |
---|---|
Course Number | Course Title |
MKT 391 | Essentials of Selling |
MKT 555 | B2B - Capturing Value |
Spring 2017 | |
---|---|
Course Number | Course Title |
MKT 391 | Essentials of Selling |
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
MGT 493 | Honors Thesis |
Fall 2016 | |
---|---|
Course Number | Course Title |
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 555 | Business-to-Business Marketing |
Summer 2016 | |
---|---|
Course Number | Course Title |
MKT 391 | Essentials of Selling |
MKT 452 | Bus-to-Bus Marketing Strategy |
Arizona State University: January 2014-present