John Dietrich

John.T.Dietrich@asu.edu

W. P. Carey Marketing

Lecturer
Faculty
TEMPE Campus
Mailcode
4106

WPC Marketing

Lecturer
Faculty
TEMPE Campus
Mailcode
4106

Biography

John Dietrich is Lecturer of Sales and Marketing. Dietrich has spent almost 20 years in Sales, Marketing, and Business-to-Businesss roles. Most recently Dietrich served as Business Development Manager for Larson Engineering in Scottsdale. He is the former Senior VP of Marketing and Business Development for one of the largest engineering companies in the United States. In that capacity he lead the marketing team to five (5) national marketing excellence awards, including "Best In Show"...the most coveted and respected marketing honor in the country. Dietrich holds a Masters degree is Business Administration and a Masters degree in Business Management. He has taught graduate and undergraduate Marketing and Business courses since 2009.

Research Interests

Co-Author of "Twenty First Century Selling - 7 Ways 7 Times." Publishing Fall 2017

Research Activity

Team Coach for the 2015 International Collegiate Sales Competition (ICSC) hosted by Florida State University - 60 universities competing 

Team Coach for the Arizona Collegiate Sales Competition (ACSC) hosted by Arizona State University

Courses

Fall 2017
Course NumberCourse Title
MKT 410Sales Management
MKT 452Bus-to-Bus Marketing Strategy
MKT 555B2B - Capturing Value
Summer 2017
Course NumberCourse Title
MKT 391Essentials of Selling
MKT 555B2B - Capturing Value
Spring 2017
Course NumberCourse Title
MKT 391Essentials of Selling
MKT 410Sales Management
MKT 452Bus-to-Bus Marketing Strategy
MGT 493Honors Thesis
Fall 2016
Course NumberCourse Title
MKT 410Sales Management
MKT 452Bus-to-Bus Marketing Strategy
MKT 555Business-to-Business Marketing
Summer 2016
Course NumberCourse Title
MKT 391Essentials of Selling
MKT 452Bus-to-Bus Marketing Strategy
Spring 2016
Course NumberCourse Title
MKT 391Essentials of Selling
MKT 410Sales Management
MKT 452Bus-to-Bus Marketing Strategy
MKT 555Business-to-Business Marketing
Fall 2015
Course NumberCourse Title
MKT 410Sales Management
MKT 452Bus-to-Bus Marketing Strategy
MKT 555Business-to-Business Marketing
Spring 2015
Course NumberCourse Title
MKT 410Sales Management
MKT 555Business-to-Business Marketing
Fall 2014
Course NumberCourse Title
MKT 410Sales and Sales Management
Spring 2014
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship

Honors/Awards

  • Led Arizona State University to # 1 ranking at the Liberty Mutual Sales Competition hosted by the University of Houston. Competing teams included University of Houston, Baylor, Northern Arizona University, University of Texas - Dallas
  • Led Arizona State University to # 4 ranking at the 2015 International Collegiate Sales Competition (ICSC) hosted by Florida State University (60 universities competed)
  • Led Arizona State University to # 1 ranking for "Rising Stars" at the 2015 International Sales Competition (ICSC) hosted by Florida State University
  • Led Arizona State University to # 1 ranking at the 2016 Arizona Collegiate Sales Competition (ACSC) hosted by Arizona State University 
  • "Best of Show" Marketing: # 1 marketing award in USA for engineering industry (2009)
  • Led national B2B marketing department to 5 national marketing excellence awards (2008 - 2010)

Work History

Arizona State University: January 2014-present

Expertise Areas