John Dietrich

Lecturer
Faculty
TEMPE Campus
Mailcode
4106
Lecturer
Faculty
TEMPE Campus
Mailcode
4106

Biography

John Thomas (JT) Dietrich is lecturer of sales and marketing with the W. P. Carey School of Business at Arizona State University, and is the co-author of "Professional Selling In The 21st Century, 7 Ways, 7 Times." Within 1 year of publication the textbook has been adopted by several major universities throughout the United States. He has taught graduate and undergraduate marketing and business courses since 2009. Dietrich joined ASU in 2014 and is one of the team coaches for the Arizona State University traveling sales teams. 

With nearly 20 years in sales, marketing, and business-to-business roles, Dietrich brings a diverse portfolio to the Marketing Department. Most recently, he served as the business development manager for Larson Engineering in Scottsdale, and is the former Senior Vice President of Marketing and Business Development for one of the largest engineering companies in the United States. In that capacity he led the marketing team to five (5) national marketing excellence awards, including "Best In Show"...the most coveted and respected marketing honor in the country. 

Dietrich was recipient of the 2020 Huizingh Outstanding Undergraduate Teacher award, and the 2018 Outstanding Graduate Teaching award for the WP Carey School of Business.  

Education

  • M.B.A. Business Administration, University of Mary, ND
  • Master's degree. Business Management, University of Mary, ND
  • B.A. English, North Dakota State University
  • B.A. Business Writing and Humanities, Coastal Carolina University 

Research Interests

Co-Author of "Twenty First Century Selling - 7 Ways 7 Times." Publishing Fall 2017

Research Activity

Keep abreast of the latest cutting-edge best practices and tactics by coaching and competing in: 

International Collegiate Sales Competition (ICSC) hosted by Florida State University - 80 universities compete 

National Collegiate Sales Competition (NCSC) hosted by Kennesaw State Univesrity - 80 universities compete

Team Coach (2015 - 2019) for the Arizona Collegiate Sales Competition (ACSC) hosted by Arizona State University - approximately 6 - 9 universities compete

Courses

Fall 2020
Course NumberCourse Title
MKT 410Sales Management
MKT 452Bus-to-Bus Marketing Strategy
MKT 555B2B - Capturing Value
Summer 2020
Course NumberCourse Title
MKT 391Essentials of Selling
MKT 452Bus-to-Bus Marketing Strategy
Spring 2020
Course NumberCourse Title
MKT 391Essentials of Selling
MKT 410Sales Management
MKT 452Bus-to-Bus Marketing Strategy
Fall 2019
Course NumberCourse Title
MKT 410Sales Management
MKT 452Bus-to-Bus Marketing Strategy
MKT 555B2B - Capturing Value
Summer 2019
Course NumberCourse Title
MKT 452Bus-to-Bus Marketing Strategy
MKT 555B2B - Capturing Value
Spring 2019
Course NumberCourse Title
MKT 391Essentials of Selling
MKT 410Sales Management
MKT 452Bus-to-Bus Marketing Strategy
Fall 2018
Course NumberCourse Title
MKT 410Sales Management
MKT 452Bus-to-Bus Marketing Strategy
MKT 555B2B - Capturing Value
Summer 2018
Course NumberCourse Title
MKT 452Bus-to-Bus Marketing Strategy
MKT 555B2B - Capturing Value
Spring 2018
Course NumberCourse Title
MKT 391Essentials of Selling
MKT 410Sales Management
MKT 452Bus-to-Bus Marketing Strategy
Fall 2017
Course NumberCourse Title
MKT 410Sales Management
MKT 452Bus-to-Bus Marketing Strategy
MKT 555B2B - Capturing Value
Summer 2017
Course NumberCourse Title
MKT 391Essentials of Selling
MKT 555B2B - Capturing Value
Spring 2017
Course NumberCourse Title
MKT 391Essentials of Selling
MKT 410Sales Management
MKT 452Bus-to-Bus Marketing Strategy
MGT 493Honors Thesis
Fall 2016
Course NumberCourse Title
MKT 410Sales Management
MKT 452Bus-to-Bus Marketing Strategy
MKT 555Business-to-Business Marketing
Summer 2016
Course NumberCourse Title
MKT 391Essentials of Selling
MKT 452Bus-to-Bus Marketing Strategy
Spring 2016
Course NumberCourse Title
MKT 391Essentials of Selling
MKT 410Sales Management
MKT 452Bus-to-Bus Marketing Strategy
MKT 555Business-to-Business Marketing

Honors/Awards

  • Named the 2020 Huizingh Outstanding Undergraduate Teacher 
  • Named the 2018 "Outstanding Teaching Award" for WP Carey School of Business - Graduate Program 
  • Led Arizona State University to a # 4 ranking (out of 80 universities) at the 2019 International Collegiate Sales Competition in orlando - hosted by Florida State University
  • Led Arizona State to a # 1 ranking our of 9 universities at the 2019 Arizona Collegiate Sales Competition
  • Led Arizona State University to a # 9 ranking out of 80 universities at the 2018 International Collegiate Sales Competition hosted by Florida State University
  • Led Arizona State University to # 1 ranking at the Liberty Mutual Sales Competition hosted by the University of Houston. Competing teams included University of Houston, Baylor, Northern Arizona University, University of Texas - Dallas
  • Led Arizona State University to # 4 ranking at the 2015 International Collegiate Sales Competition (ICSC) hosted by Florida State University (60 universities competed)
  • Led Arizona State University to # 1 ranking for "Rising Stars" at the 2015 International Sales Competition (ICSC) hosted by Florida State University
  • Led Arizona State University to # 1 ranking at the 2016 Arizona Collegiate Sales Competition (ACSC) hosted by Arizona State University 
  • "Best of Show" Marketing: # 1 marketing award in USA for engineering industry (2009)
  • Led national B2B marketing department to 5 national marketing excellence awards (2008 - 2010)

Work History

Arizona State University: January 2014-present

Expertise Areas