Kim Steinmetz

Chief External Relations Officer
Administrative
TEMPE Campus
Mailcode
3506

Biography

Kim Steinmetz joined the W. P. Carey School of Business in 2013 as the chief external relations officer for the Marketing and Communications Department. 

In her role, she leads the marketing, communications, alumni, and corporate relations departments. She has led numerous strategic marketing and external relations initiatives, including award-winning web development projects, global alumni engagement campaigns, volunteer board restructuring, and rebranding of corporate entities. She has also conducted hundreds of research studies to better understand customers’ needs in improving product alignment to market expectations. She brings extensive experience in improving key business school performance metrics, including the quality of lead generation, conversion, and applications.

Prior to joining Arizona State University, she served as vice president of marketing and communications at the Thunderbird School of Global Management. She also spent a decade in the media industry including radio, television, print publishing, and interactive media at Gannett Co. Inc., Hearst, The McClatchy Co., ABC Broadcasting Co., and the Walt Disney Co.

Steinmetz received her MBA from Arizona State University and her bachelor’s degree from Cornell College. Her work has been recognized with awards from advertising clubs in Phoenix and Minneapolis, the American Marketing Association, the Interactive Media Awards, the National Newspaper Association, and the American Association of Chamber of Commerce Executives. 

Education

  • MBA  Arizona State University
  • BA  Cornell College