Freeman Wu

PhD Student
Graduate Assistant/Associate
TEMPE Campus


  • Ph.D., Arizona State University, 2018 (Expected)
  • M.S., Arizona State University, 2014
  • B.Sc., University of British Columbia, 2011

Research Interests

  • Aesthetics and Product Design 
  • Social Influence and Persuasion


Wu, Freeman, Adriana Samper, Andrea C. Morales, and Gavan J. Fitzsimons (2017), “It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment,” Journal of Consumer Research, forthcoming.


Summer 2015
Course NumberCourse Title
MKT 352Marketing Research
Summer 2013
Course NumberCourse Title
MKT 390Essentials of Marketing


  • Michael D. and Rita M. Hutt Doctoral Scholarship (2017) 
  • ASU Graduate and Professional Student Association (GPSA) Individual Travel Grant (2016)
  • Ken Coney Research Excellence Award (2016)
  • AMA Sheth Doctoral Consortium Fellow, London Business School (2015)
  • Southwest Doctoral Consortium Award (2014)
  • Alfred H Schmidt Scholar (2013, 2014, 2016, 2017)
  • Dean's Honor List (2009-2011)
  • Go Global International Learning Programs Award (2009)
  • British Columbia Government Scholarship (2006)
  • President's Entrance Scholarship (2006)

Professional Associations

Association for Consumer Research, Society for Consumer Psychology, Society for Judgment and Decision Making


  • Ad-hoc Reviewer, SCP Annual Conference (2014-present)
  • Ad-hoc Reviewer, ACR Annual Conference (2014-present)
  • JCR Trainee Reviewer (2016)
  • W.P. Carey Ph.D. Student Leadership Team (2015)

Expertise Areas