Sungho Park

Associate Professor
Faculty
TEMPE Campus
Mailcode
4106
Assoc Professor
Faculty
TEMPE Campus
Mailcode
4106

Education

  • PhD - Cornell University, 2010
  • MS - KAIST, 2004
  • BA - Seoul National University, 2001

Research Interests

  • Mobile App
  • Mobile Commerce
  • Retailing
  • Choice Models

Publications

  • Han, Sang Pil, Sungho Park, Wonseok Oh (2016), “Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework,” MIS Quarterly, 40(4).
  • Hwang, Minha and Sungho Park (2016), “The Impact of Wal-Mart Supercenter Conversion on Consumer Shopping Behavior,” Management Science, 62(3), 817-828.
  • Jun, Duk Bin, Jihwan Moon, Sungho Park (2016), “Temporal Disaggregation: Methods, Information Loss, and Diagnostics,” Journal of Business and Economic Statistics, 34(1), 53-61.
  • Park, Sungho and Sachin Gupta (2012), “Handling Endogenous Regressors by Joint Estimation Using Copulas,” Marketing Science, 31(4), 567-586.
  • Park, Sungho and Sachin Gupta (2012), “Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data,” Empirical Economics, 43(3), 1353-1372.
  • Jun, Duk Bin, Dong Soo Kim, Sungho Park, Myoung Hwan Park (2012), “Parameter Space Restrictions in State Space Models,” Journal of Forecasting, 31(2), 109-123.
  • Park, Sungho and Sachin Gupta (2011), “A Regime-Switching Model of Cyclical Category Buying,” Marketing Science, 30(3), 469-480.
  • Park, Sungho and Sachin Gupta (2009), “Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data,” Journal of Marketing Research, 46(August), 531-542, 

Courses

Fall 2017
Course NumberCourse Title
MKT 352Marketing Research
Fall 2016
Course NumberCourse Title
MKT 791Seminar
Fall 2015
Course NumberCourse Title
MKT 352Marketing Research
Fall 2014
Course NumberCourse Title
MKT 352Marketing Research
MKT 791Seminar
Spring 2014
Course NumberCourse Title
MKT 352Marketing Research
Spring 2013
Course NumberCourse Title
MKT 791Seminar

Honors/Awards

  • 2017 MSI Young Scholar
  • Finalist for the 2014 O'Dell Award

 

 

 

Editorships

Editorial Review Board

  • Journal of Marketing Research, 2016 to present

 

 

 

Service

 

 

 

Work History

Arizona State University: 2010-present.