Sungho Park

Associate Professor
Faculty
TEMPE Campus
Mailcode
4106
Associate Professor
Faculty
TEMPE Campus
Mailcode
4106

Education

  • PhD - Cornell University, 2010
  • MS - KAIST, 2004
  • BA - Seoul National University, 2001

Research Interests

  • Mobile App
  • Mobile Commerce
  • Retailing
  • Choice Models

Publications

  • Han, Sang Pil, Sungho Park, Wonseok Oh (2016), “Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework,” MIS Quarterly, 40(4).
  • Hwang, Minha and Sungho Park (2016), “The Impact of Wal-Mart Supercenter Conversion on Consumer Shopping Behavior,” Management Science, 62(3), 817-828.
  • Jun, Duk Bin, Jihwan Moon, Sungho Park (2016), “Temporal Disaggregation: Methods, Information Loss, and Diagnostics,” Journal of Business and Economic Statistics, 34(1), 53-61.
  • Park, Sungho and Sachin Gupta (2012), “Handling Endogenous Regressors by Joint Estimation Using Copulas,” Marketing Science, 31(4), 567-586.
  • Park, Sungho and Sachin Gupta (2012), “Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data,” Empirical Economics, 43(3), 1353-1372.
  • Jun, Duk Bin, Dong Soo Kim, Sungho Park, Myoung Hwan Park (2012), “Parameter Space Restrictions in State Space Models,” Journal of Forecasting, 31(2), 109-123.
  • Park, Sungho and Sachin Gupta (2011), “A Regime-Switching Model of Cyclical Category Buying,” Marketing Science, 30(3), 469-480.
  • Park, Sungho and Sachin Gupta (2009), “Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data,” Journal of Marketing Research, 46(August), 531-542, 

Honors/Awards

  • 2017 MSI Young Scholar
  • Finalist for the 2014 O'Dell Award

 

 

 

Editorships

Editorial Review Board

  • Journal of Marketing Research, 2016 to present

 

 

 

Service

 

 

 

Work History

<p>Arizona State University: 2010-present.</p>