Michelle Daniels

PhD Student
Graduate Assistant/Associate
TEMPE Campus


Michelle's research focuses on the cues (e.g., appearance-related effort, activities, and hobbies) that consumers use to develop inferences about others’ personality traits like morality and well-being, and how these perceptions can subsequently affect their own judgments and behaviors in the marketplace. She is particularly interested in how non-worked-related information can have consequences for one's professional life. Additionally, Michelle is interested in the intersection of digital marketing and charitable giving. Her research has been published in the Journal of Consumer Research.

Prior to beginning her PhD, she worked in omnichannel marketing on PetSmart’s CRM team, where she helped develop targeted email and point of sale campaigns. She earned undergraduate degrees in Marketing and Supply Chain Management at Arizona State University.


Marketing B.S., Arizona State University, 2014

Supply Chain Management B.S., Arizona State University, 2014


Spring 2021
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
Summer 2018
Course NumberCourse Title
MKT 397Essentials of Global Marketing
Summer 2017
Course NumberCourse Title
MKT 352Marketing Research