Charles (Bret) Giles is a professor of practice focused in digital, data-driven and social media marketing. He currently teaches Creating Digital Experiences (MKT440), Data-Driven Marketing and Innovations in Marketing at the undergraduate level. He joined the W. P. Carey School of Business in 2010. 

In addition to teaching, Mr. Giles is the co-founder of Audacious Studios, a marketing incubator with four specialized agencies focused in performance marketing, digital product design and development, customer experience and influencer marketing. His career spans over 30 years both in B2B and B2C sectors and working with both agencies and brands.

Mr. Giles has been recognized as the 2010 Arizona Small Businessperson of the Year by the United States Small Business Administration.