Douglas Olsen

Associate Professor
Faculty
TEMPE Campus
Mailcode
4106
Assoc Professor
Faculty
TEMPE Campus
Mailcode
4011
Assoc Professor
Faculty
TEMPE Campus
Mailcode
2106
Assoc Professor
Faculty
TEMPE Campus
Mailcode
4106

Biography

Job Title(s)
Associate Professor

Education
Ph.D., University of Alberta, 1992.

Research Areas
Innovation; Consumer Behavior

Academic Positions Held
Arizona State University: 2008-present. Previous appointments: University of Alberta, 1997-2008.

Representative Publications
The 5 Laws of Innovation Success: Generating Critical Momentum for Products, Services and Ideas. Phoenix, AZ, Novetics Press, 2012. 

"Print Advertising: White Space," with John W. Pracejus and Thoams O"Guinn, Journal of Business Research, in press.

"How Many Pictures Should Your Print Ad Have? The Effects of Increasing the Number of Images in Print Advertisements on Affective and Cognitive Resources," with Rafi Chowdhury and John W. Pracejus, Journal of Business Research, 64 (1), 2011, 3-6.

"Hurting Those We Should Love the Most," chapter in The Disloyal Company, 2009, Leger Marketing (Ed.), Transcontinental Books, Montreal, Canada, pp. 77-93. French and English editions printed.

"Integration of Same and Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions," with Rafi Chowdhury and John W. Pracejus, Journal of Advertising, 37 (3), 2008, 7-18.

Courses

Spring 2017
Course NumberCourse Title
MKT 591Seminar
Fall 2016
Course NumberCourse Title
MKT 502Marketing Management
Spring 2016
Course NumberCourse Title
MKT 591Seminar
Fall 2015
Course NumberCourse Title
MKT 502Marketing Management
MKT 591Seminar
Spring 2015
Course NumberCourse Title
MKT 502Marketing Management
MKT 591Seminar
Fall 2014
Course NumberCourse Title
MKT 502Marketing Management
MKT 560Customer Relationship Mgmt
Spring 2014
Course NumberCourse Title
MKT 502Marketing Management
Fall 2013
Course NumberCourse Title
MKT 352Marketing Research
MKT 591Seminar
Spring 2013
Course NumberCourse Title
MKT 352Marketing Research
MKT 502Marketing Management
Fall 2012
Course NumberCourse Title
MKT 502Marketing Management