John Lastovicka

Professor
Faculty
TEMPE Campus
Mailcode
4106
Professor
Faculty
TEMPE Campus
Mailcode
4106

Biography

 

 

Education

  • PhD  University of Illinois at Urbana, 1978
  • MS  University of Illinois, 1973
  • BS  University of Illinois at Urbana, 1972

Research Interests

  • Understanding the Emotive Meanings that Consumers Project onto their Material Possessions
  • Advancing the Measurement and Analysis of Marketing Data
  • Understanding Consumer Behaviors via Trait and State Motivation

Publications

  • John L. Lastovicka and Nancy J. Sirianni (2011), "Madly, Truly, Deeply: Consumers in the Throes of Material Possession Love," Journal of Consumer Research, Vol. 37, No. 2 (August), pp 323-342.
  • Karen V. Fernandez and John L. Lastovicka (2011) “Making Magic: Fetishes in Contemporary Consumption,“Journal of Consumer Research, Vol. 37, No. 2 (August), pp 278-299.
  • John L. Lastovicka and Karen V. Fernandez (2005), "Three Paths to Disposition: The Movement of Meaningful Possessions to Strangers," Journal of Consumer Research, Vol. 31, No 4 (March), pp 813-823.
  • John L. Lastovicka, Lance A. Bettencourt, Renée Hughner-Shaw and Ronald J. Kuntze (1999),"Lifestyle of the Tight and Frugal: Theory and Measurement," Journal of Consumer Research, Vol. 26, No. 1, pp 85-98.
  • John P. Murry, Jr., Atonie Stam and John L. Lastovicka (1996), "Paid versus Donated Media Stategies for Public Service Announcement Campaigns," Public Opinion Quarterly, Vol. 60, No. 1 (March), pp. 1-29.
  • John P. Murry, Jr., Atonie Stam, and John L. Lastovicka (1994), "Evaluating an Anti-Drinking and Driving Advertising Campaign: A Rejoinder to MacKinnon," Journal of the American Statistical Association, Vol. 89, No. 424 (June), pp. 724-725. 
  • John P. Murry, Jr., Atonie Stam, and John L. Lastovicka (1993), "Evaluating an Anti Drinking and Driving Advertising Campaign with a Sample Survey and Time Series Intervention Analysis," Journal of the American Statistical Association, Vol. 88, No. 421 (March), pp. 42 48.
  • John P. Murry, Jr., John L. Lastovicka, and Surendra N. Singh (1992), "Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media Context Effects," Journal of Consumer Research, Vol. 18, No. 4, pp. 441 451.
  • John L. Lastovicka and Kanchana Thamodaran (1991), "Common Factor Score Estimates in Multiple Regression Problems," Journal of Marketing Research, Vol. 28, No. 1, pp. 105 112.
  • John L. Lastovicka, John P. Murry, Jr., and Erich A. Joachimsthaler (1990), “Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring," Journal of Marketing Research, Vol. 27, No. 1, pp. 11 23.
  • John L. Lastovicka and Erich A. Joachimsthaler (1988), "Improving the Detection of Personality Behavior Relationships in Consumer Research," Journal of Consumer Research, Vol. 14, No. 4, pp. 583 588.
  • John L. Lastovicka, John P. Murry, Jr., Erich A. Joachimsthaler, Gaurav Bhalla and Jim Scheurich (1987), "A Lifestyle Typology to Model Young Male Drinking and Driving," Journal of Consumer Research, Vol. 14, No. 2, pp. 257 263. 
  • Erich A. Joachimsthaler and John L. Lastovicka (1985), "4MODE1 and 4MODE2: Programs to Estimate the Four Mode Component Model," Journal of Marketing Research, Vol. 22, No. 2, pp. 222 223.
  • Erich A. Joachimsthaler and John L. Lastovicka (1984), "Optimal Stimulation Level Exploratory Behavior Models," Journal of Consumer Research, Vol. 11, No. 3, pp. 830 835.
  • John L. Lastovicka (1982), "On the Validation of Life Style Traits: A Review and Illustration," Journal of Marketing Research, Vol. 19, No. 1, pp. 126 138.
  • John L. Lastovicka (1981), "The Extension of Component Analysis to Four Mode Matrices," Psychometrika, Vol. 46, No. 1, pp. 47 57.

Courses

Spring 2017
Course NumberCourse Title
MKT 402Consumer Behavior
Spring 2016
Course NumberCourse Title
MKT 402Consumer Behavior
Spring 2015
Course NumberCourse Title
MKT 402Consumer Behavior
Spring 2014
Course NumberCourse Title
MKT 402Consumer Behavior
Fall 2013
Course NumberCourse Title
MKT 402Consumer Behavior
Spring 2013
Course NumberCourse Title
MKT 402Consumer Behavior
Fall 2012
Course NumberCourse Title
MKT 402Consumer Behavior

Honors/Awards

  • Principal Investigator: Mass Media Youth Project. National Highway Traffic Safety Administration/U.S. Department of Transportation ($523,000), 1985-87
  • Fulbright Award for study in Japan and Korea, 1989

Editorships

Editorial Board Member 

  • Consumption, Markets & Culture
  • Journal of Advertising 
  • Journal of Current Issues
  • Research in Advertising 

Former Editorial Board Member 

  • Journal of Consumer Research 
  • Journal of Public Policy and Marketing 
  • Academy of Marketing Science Review 

Former Consulting Editor

  • Psychology & Marketing 

Work History

Arizona State University: 1992-present. Previous Appointments: University of Kansas, Temple University