Master of Science in Business Analytics MS-BA
Be on the forefront of Big Data with a master's degree in business analytics from the W. P. Carey School of Business at Arizona State University. The explosion of Big Data impacts every part of the global economy, making business analytics specialists one of the fastest-growing careers in our economy. You'll learn to derive value from data and modeling, lead data-driven analyses, and create a critical business advantage.
Through an innovative curriculum designed for where industry, economies, and the world is headed, you’ll become a leader who sees the big picture and embraces change. Tracks in cloud computing and tech consulting, fintech, marketing analytics, and supply chain analytics deepen your focus in one specific area, and prepare you to hit the ground running in your chosen industry.
Academics
Meet the demand: From smartphones to social media to the emerging "Internet of Things," companies need to manage more and more complex data every day. Impacting every part of the global economy, careers in business analytics are projected to expand — including 36% growth in data scientist roles by 2031, much faster than the average for all occupations. The demand should remain high as technology advances and companies seek efficiency and cost savings.
Five tracks explore emerging areas of analytics and data science. Regardless of which MS-BA degree track you choose, you’ll learn more about how big data is changing every sector of the economy, and you’ll be better equipped to lead in the years ahead.
Five distinct tracks for your degree
MS-BA
Big data
The explosion of big data impacts every part of the global economy, keeping demand high for business analytics specialists. Through the big data track, you’ll learn how to speak the language of data and create a critical business advantage.
9-month program
30 credit hours
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MS-BA
Cloud computing and tech consulting
Explore the intersection of big data and the cloud and be on the forefront of business and technology. Adding a third semester to your degree, the cloud computing and tech consulting track will prepare you for an exciting, emerging field.
16-month program
Summer internship opportunity
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MS-BA
Fintech
Discover the disruptive technologies and methods driving modern financial institutions, tech firms, and more. The MS-BA track in fintech adds a critical focus to your ASU master’s degree, unlocking new skills for your career.
16-month program
Summer internship opportunity
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MS-BA
Marketing analytics
Learn to make data-driven marketing decisions by adding a third-semester track to your MS-BA degree. The marketing analytics track examines digital marketing and brand management, providing you the ultimate toolkit for success.
16-month program
Summer internship opportunity
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MS-BA fast facts
Amazon, Dell, Deloitte hired MS-BA graduates in 2020
Experience
Enjoy life on the ASU Tempe campus — in the middle of a vibrant metropolis, with access to major hiring companies, year-round activities, and the beautiful desert southwest.
How to apply
Start your journey on the right foot: Join us for an upcoming event to learn more about the W. P. Carey MS-BA, and take note of application deadlines and application materials.
Attend an event
>> Check out our complete calendar of events
Fall 2025 application deadlines
Round I
Dec. 1, 2024
Round II (International priority)
Feb. 1, 2025
Round III (International final)
April 1, 2025
Round IV (Final)
July 1, 2025
All required application documents must be on file by the date of each deadline, or your application may be moved to the next round. Applications for Fall 2025 admission will be accepted on a rolling basis until July 15, 2025. Decision notifications will be made within three weeks of a completed application, and an enrollment deposit will be due following program admission.
Cost and financial aid
With multiple tracks to customize your master’s in business analytics degree to your career goals, the W. P. Carey MS-BA at ASU will prepare you to become a leader in where business is heading next.
Minimum estimated total program cost
Program cost for the MS-BA may vary due to length and curriculum. The MS-BA with a big data track will be completed in 9 months, while the other tracks require an extra semester (16 months) plus a built-in summer internship opportunity.
MS-BA (Big data)
Estimated tuition and fees
Resident
$40,000
Nonresident
$64,000
International
$67,000
MS-BA (All other tracks)
Estimated tuition and fees
Resident
$57,000
Nonresident
$89,000
International
$93,000
Paying for your degree is one of the most critical steps in your decision to go to business school. Work with us to find the right solution for you, whether it’s scholarships, graduate assistantships, or loans.
Learn more about how to pay for your degree
Career management
The W. P. Carey Career Services Center provides innovative resources and career programming you can access throughout your time at ASU — and also after you graduate. More than 650 organizations in over 35 industries partner with W. P. Carey to recruit talent.