Marketing
Home of the Center for Services Leadership, the Department of Marketing supports the B.S. major and Ph.D. concentration in Marketing, and hosts the W. P. Carey MBA specialization: Strategic Marketing and Services Leadership.
Contact
Office: BAC 460
Mailing Address:
Main Campus PO BOX 874106 Tempe, AZ 85287-4106
Phone: 480-965-3621
Fax: 480-965-8000
Email: wpcareymkt@asu.edu
Mail Code: 4106
Kate Eaton's research interests include product and service design and transformative services research.
Charles (Bret) Giles is a professor of practice focused in digital, data-driven and social media marketing.
Gray blends business knowledge, technology, aesthetics, and creativity into product and service experiences that benefit people, society, the planet, brands and their stakeholders.
Mark Hass is a professor of practice and a member of the Barrett Honors faculty at the W. P. Carey School of Business and the Walter Cronkite School of Journalism and Mass Communications.
Hong's research interests include quantitative marketing, innovation and crowdfunding.
Ajith Kumar joined ASU in 1991. He is on the editorial board of the Journal of Business Research, since 1996. He teaches courses in global marketing, among others.
Pages
Cialdini's research interests include persuasion and compliance, altruism, and the tactics of favorable self-presentation.
John Dietrich has spent nearly 20 years in sales, marketing, and business-to-business roles.
Dutton's research addresses how consumers engage in experiences, consumer promotions and branding.
Kate Eaton's research interests include product and service design and transformative services research.
Charles (Bret) Giles is a professor of practice focused in digital, data-driven and social media marketing.