Lonnie Ostrom

Professor
Faculty
TEMPE Campus
Mailcode
4106
Professor
Faculty
TEMPE Campus
Mailcode
4106

Education

  • PhD - University of Alabama, 1969
  • MS - Southern Illinois University, 1965
  • BA - University of Wisconsin, 1964

Research Interests

  • Marketing for Nonprofit Organizations

Publications

  • "Leveraging Customers' Multiple Identities: Identity Synergy as a Driver of Organizational Identity" Journal of the Academy of Marketing Science, 1-18, May 2011

Research Activity

  • Longitudinal Upgrade Decisions, with Chadwick Miller and Laszlo Sajtos

Courses

Spring 2017
Course NumberCourse Title
MKT 494Special Topics
MKT 598Special Topics
Fall 2016
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
Spring 2016
Course NumberCourse Title
MKT 494Special Topics
MKT 598Special Topics
Fall 2015
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
Spring 2015
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
MKT 494Special Topics
MKT 598Special Topics
Fall 2014
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
Spring 2014
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
MKT 494Special Topics
MKT 598Special Topics
Fall 2013
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
Spring 2013
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
MKT 494Special Topics
MKT 598Special Topics

Honors/Awards

  • John W. Teets Outstanding Undergraduate Teaching Award, 2014
  • Huizingh Outstanding Undergraduate Professor, 2011

Work History

Arizona State University: 1973-present