Lonnie Ostrom

Professor
Faculty
TEMPE Campus
Mailcode
4106
Professor
Faculty
TEMPE Campus
Mailcode
4106

Education

  • PhD - University of Alabama, 1969
  • MS - Southern Illinois University, 1965
  • BA - University of Wisconsin, 1964

Research Interests

  • Marketing for Nonprofit Organizations

Publications

  • "Leveraging Customers' Multiple Identities: Identity Synergy as a Driver of Organizational Identity" Journal of the Academy of Marketing Science, 1-18, May 2011

Research Activity

  • Longitudinal Upgrade Decisions, with Chadwick Miller and Laszlo Sajtos

Courses

Spring 2018
Course NumberCourse Title
MKT 494Special Topics
MKT 598Special Topics
Spring 2017
Course NumberCourse Title
MKT 494Special Topics
MKT 598Special Topics
Fall 2016
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
Spring 2016
Course NumberCourse Title
MKT 494Special Topics
MKT 598Special Topics
Fall 2015
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
Spring 2015
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
MKT 494Special Topics
MKT 598Special Topics
Fall 2014
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
Spring 2014
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
MKT 494Special Topics
MKT 598Special Topics
Fall 2013
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship

Honors/Awards

  • John W. Teets Outstanding Undergraduate Teaching Award, 2014
  • Huizingh Outstanding Undergraduate Professor, 2011

Work History

<p>Arizona State University: 1973-present</p>