Lonnie Ostrom

Professor
Faculty
TEMPE Campus
Mailcode
4106
Professor
Faculty
TEMPE Campus
Mailcode
4106

Education

  • Ph.D. University of Alabama 1969
  • M.S. Southern Illinois University 1965
  • B.A. University of Wisconsin 1964

Research Interests

  • Marketing for Nonprofit Organizations

Publications

  • "Leveraging Customers' Multiple Identities: Identity Synergy as a Driver of Organizational Identity" Journal of the Academy of Marketing Science, 1-18, May 2011

Research Activity

  • Longitudinal Upgrade Decisions, with Chadwick Miller and Laszlo Sajtos

Courses

Fall 2020
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
Spring 2020
Course NumberCourse Title
MKT 494Special Topics
Fall 2019
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
Spring 2018
Course NumberCourse Title
MKT 494Special Topics
MKT 598Special Topics
Spring 2017
Course NumberCourse Title
MKT 494Special Topics
MKT 598Special Topics
Fall 2016
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
Spring 2016
Course NumberCourse Title
MKT 494Special Topics
MKT 598Special Topics

Honors/Awards

  • John W. Teets Outstanding Undergraduate Teaching Award, 2014
  • Huizingh Outstanding Undergraduate Professor, 2011

Work History

Arizona State University: 1973-present