Elana Kutz

Director, Sports Business Program
University Staff
TEMPE Campus
Mailcode
4106

Biography

Elana is Director of Student Experience and External Relations for ASU’s Sports Business undergraduate degree program at the W. P. Carey School of Business.  In this role, Elana advises all sports business organizations, oversees sports business relations with the sports business community, serves as a faculty adjunct, and directs our Sports Business Advisory Board.  Elana has taught MKT 421 Fan Behavior and Sports Marketing, MKT 494 Final Four Experience, and WPC 101 to sports business students.  As an Advisor for the Sports Business Association and Sports Business Scholars, she develops programming, outreach trips, career fairs, and an annual symposium for members.  In addition, Elana manages ASU’s Sports Business Advisory Board, which is made up of local sports executives who offer insight to the program.  Elana also coaches students in sports career development, networking, and personal branding.  Previously, Elana was an Assistant Director for ASU’s Graduate Career Management Center, where she served as a career consultant coaching MBA marketing and sports business students. 

Prior to ASU, Elana spent over ten years in the sports industry.  She led market research projects and development for Turnkey Sports & Entertainment, managed marketing and promotions for Madison Square Garden’s Sports Properties, and managed concept development for ARAMARK’s Sports & Entertainment division.  Additionally, she held marketing roles at FOX Sports Arizona and Radio City Entertainment.  In her spare time, Elana volunteers for Junior Achievement, local community theatres, and previously served on the Marketing Committee of the 2017 Phoenix Final Four.  She received her undergraduate degree in Communications with a minor in Marketing from the University of Michigan and earned an MBA in Sports Business from the W. P. Carey School of Business at Arizona State. Elana was named the Student Organization Advisor of the Year for Sports Business Scholars in 2019-2020 and for Sports Business Association in 2014-2015 by the W. P. Carey School of Business.

Education

MBA, Sports Business - Arizona State University, 2004

BA, Communications, - University of Michigan, 1998

Courses

Fall 2018
Course NumberCourse Title
WPC 101Student Success in Business
Spring 2017
Course NumberCourse Title
MKT 494Special Topics
Spring 2016
Course NumberCourse Title
MKT 421Fan Behavior and Sports Mktg

Honors/Awards

  • Employee of the Month, Arizona State University, 2011
  • Team Award, MBA Career Management Center, Arizona State University, 2011
  • Member, American Marketing Association, Phoenix Chapter, 2010-2012
  • Certification in Hospitality Training, Philadelphia, Pennsylvania, 2005
  • First Place Team Recipient, MBA Case Competition, Arizona State University, 2004
  • Recipient, MBA Council Scholarship for Leadership & Service, Arizona State University, 2003-2004
  • Recipient, Ed Carson Outstanding MBA Sports Business Scholarship, Arizona State University, 2003-2004
  • Recipient, Bobby Beynon Memorial MBA Sports Business Scholarship, Arizona State University, 2002-03 & 2003-04
  • Founder & President, MBA Sports Business Association, Arizona State University, 2002-2004
  • Junior Board Member, NYC Inner-City Games, New York, New York, 2000-2002
  • First Female Manager, Mens Basketball Team, University of Michigan, 1997-1998
  • Marketing Intern, University of Michigan Department of Athletics, 1997-1998
  • Communications Intern, National Basketball Association, New York, New York, 1997
  • Marketing Intern, National Basketball Association, London, England, 1997
  • Marketing & Sports Production Intern, NBC, Phoenix, Arizona, 1996