Ajith Kumar

Professor
Faculty
TEMPE Campus
Mailcode
4106
Professor
Faculty
TEMPE Campus
Mailcode
4106

Education

  • Ph.D. University of Massachusetts 1986
  • M.B.A. Indian Institute of Management 1979
  • B.S. Indian Institute of Technology 1976

Publications

  • Noble, Charles H., Rajiv K. Sinha, and Ajith Kumar (2002) "Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications," Journal of Marketing, Vol. 66 (October), 25-39.
  • Kiang, Melody, and Ajith Kumar (2001), "An Evaluation of Self-Organizing Map Networks as a Robust Alternative to Factor Analysis in Data Mining Applications," Information Systems Research.
  • Sharma, Arun, Michael Levy, and Ajith Kumar (2001), "Knowledge Structures and Retail Sales Performance: An Empirical Examination," Journal of Retailing, Vol. 76 (1), 53-70.

Editorships

Editorial Board

  • Journal of Marketing Research, 1996-2003
  • Journal of Business Research, 1996-present

Service

  • Management Trainee, Shaw Wallace & Company, Ltd., 1979-1981

Work History

<p>Arizona State University: 1991-present Previous Appointments University of South Carolina, State University of New York at Albany, University of Massachusetts</p>

Expertise Areas