Ajith Kumar

Professor
Faculty
TEMPE Campus
Mailcode
4106
Professor
Faculty
TEMPE Campus
Mailcode
4106

Biography

  • PhD - University of Massachusetts, 1986
  • MBA - Indian Institute of Management, 1979
  • BS - Indian Institute of Technology, 1976

 

Publications

  • Noble, Charles H., Rajiv K. Sinha, and Ajith Kumar (2002) "Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications," Journal of Marketing, Vol. 66 (October), 25-39.
  • Kiang, Melody, and Ajith Kumar (2001), "An Evaluation of Self-Organizing Map Networks as a Robust Alternative to Factor Analysis in Data Mining Applications," Information Systems Research.
  • Sharma, Arun, Michael Levy, and Ajith Kumar (2001), "Knowledge Structures and Retail Sales Performance: An Empirical Examination," Journal of Retailing, Vol. 76 (1), 53-70.

Courses

Fall 2017
Course NumberCourse Title
MKT 397Essentials of Global Marketing
MKT 425Global Marketing Management
Spring 2017
Course NumberCourse Title
MKT 425Global Marketing Management
Fall 2016
Course NumberCourse Title
MKT 397Essentials of Global Marketing
MKT 425Global Marketing Management
Spring 2016
Course NumberCourse Title
MKT 425Global Marketing Management
Fall 2015
Course NumberCourse Title
MKT 397Essentials of Global Marketing
MKT 425Global Marketing Management
Spring 2015
Course NumberCourse Title
MKT 425Global Marketing Management
Fall 2014
Course NumberCourse Title
MKT 397Essentials of Global Marketing
MKT 425Global Marketing Management
Spring 2014
Course NumberCourse Title
MKT 397Essentials of Global Marketing
MKT 425Global Marketing Management
Fall 2013
Course NumberCourse Title
MKT 425Global Marketing Management
Spring 2013
Course NumberCourse Title
MKT 352Marketing Research
MKT 425Global Marketing Management

Editorships

Editorial Board

  • Journal of Marketing Research, 1996-2003
  • Journal of Business Research, 1996-present

Service

  • Management Trainee, Shaw Wallace & Company, Ltd., 1979-1981

Work History

Arizona State University: 1991-present Previous Appointments University of South Carolina, State University of New York at Albany, University of Massachusetts

Expertise Areas