Christian Kim

Associate Center Director & Associate Professor
Faculty w/Admin Appointment
TEMPE Campus
Associate Center Director & Associate Professor
Faculty w/Admin Appointment
TEMPE Campus


Hyeongmin Christian Kim is Associate Professor of Marketing at the W.P. Carey School of Business. He holds a PhD in Marketing from the Ross School of Business, the University of Michigan and an MBA from the Graduate School of Business, Columbia University. His research interests include issues surrounding self-control, materialism, branding, social perception and behavioral pricing. He has extensively published at top journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Behavioral Decision Making, and Journal of Consumer Psychology among others. His major research recognitions include the 2015 Marketing Science Institute Young Scholar, the Emerald Citation Excellence Award, and the Frank Nicosia Best Paper Award by the Association for Consumer Research. His research has been widely covered by the media including Time, New York Times Magazine, The Independent, to name a few. He has been a faculty member at Johns Hopkins University and Baruch College.


  • Ph.D. University of Michigan, Ann Arbor
  • M.B.A. Columbia University, New York
  • B.B.A. Seoul National University

Research Interests

I use behavioral research methods to investigate managerially relevant issues. 

-Self Control
-Social Perception
-Behavioral Pricing


[Selected Peer-Reviewed Journal Publications]

  • Sunyee Yoon & H. Christian Kim (2018), “Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking, Journal of Consumer Research, 44 (February), 1141-56.
  • Sunyee Yoon & H. Christian Kim (2016), “Keeping the American Dream Alive: The Interactive Effect of Perceived Economic Mobility and Materialism on Impulsive Spending, Journal of Marketing Research, 53 (October), 759-72.
  • Kim, H. Christian & Thomas Kramer (2015), “Do Materialists Want to Be the Masters of Brand? The Interactive Effect of Brand Anthropomorphism and Materialism, Journal of Consumer Research, 42 (August), 284–99.
  • Kim, H. Christian, Katina Kulow & Thomas Kramer (2014), “The Interactive Effect of Beliefs in Malleable Fate and Fateful Predictions on Choice,” Journal of Consumer Research, 41 (April), 1139–48.
  • Kachersky, Luke, Sankar Sen, H. Christian Kim & Marina Carnevale (2014), “Buyer Beware of Your Shadow: How Price Moderates the Effect of Incidental Similarity on Buyer Behavior,” Journal of Applied Social Psychology, 44, 643–49.
  • Kim, H. Christian (2013), “Situational Materialism: How Entering Lotteries May Undermine Self-Control,” Journal of Consumer Research, 40 (December), 756–72.
  • Kim, H. Christian (2013), “How Variety-Seeking versus Inertial Tendency Influences the Effectiveness of Immediate versus Delayed Promotions,” Journal of Marketing Research, 50 (June), 416–26.
  • Luna, David & H. Christian Kim (2009), “How Much Was Your Shopping Basket? Working Memory Processes in Total Basket Price Estimation,” Journal of Consumer Psychology, 19 (July), 346–55.
  • Wilcox, Keith, H. Christian Kim & Sankar Sen (2009), “Why Do Consumers Buy Counterfeit Luxury Brand?” Journal of Marketing Research, 46 (April), 247–59.



Fall 2020
Course NumberCourse Title
MKT 502Marketing Management