Evan Weingarten

Assistant Professor
TEMPE Campus


Evan Weingarten joined the W. P. Carey School of Business in the Department of Marketing in 2019. Prior to joining, he was a postdoctoral scholar at the University of California, San Diego Rady School of Management. He completed his undergraduate studies at the University of Chicago, and he received his doctorate in marketing and psychology from the University of Pennsylvania’s Wharton School of Business. He studies how (sometimes biased) consumer attention influences consumer decision-making, including how consumers evaluate their experiences, and how new developments in technology affect consumers.


Ph.D. Marketing and Psychology, Wharton School of Business, University of Pennsylvania


Weingarten, Evan, Sudeep Bhatia, and Barbara A. Mellers (Forthcoming), "Multiple Goals as Reference Points: One Failure Makes Everything Else Feel Worse," Management Science.

Weingarten, Evan and J. Wesley Hutchinson (2018), "Does Ease Mediate the Ease-of-Retrieval Effect? A Meta-Analysis," Psychological Bulletin, 144 (3), 227-283.

Weingarten, Evan and Jonah Berger (2017), "Fired Up for the Future: How Time Shapes Sharing," Journal of Consumer Research, 44 (2), 432-47.

Weingarten, Evan, Qijia Chen, Maxwell McAdams, Jessica Yi, Justin Hepler, and Dolores Albarracin (2016), "From Primed Concepts to Action: A Meta-Analysis of the Behavioral Effects of Incidentally-Presented Words," Psychological Bulletin, 142 (5), 472-497. 

Hutchinson, J. Wesley, Tong Lu, and Evan Weingarten (2016), "Visual Attention in Consumer Settings," In International Handbook of Consumer Psychology, eds. Cathrine Janssen-Boyd and Magdaelna Zawisza.

Park, Gregory H., Andrew Schwartz, Maarten Sap, Margaret L. Kern, Evan Weingarten, Johannes C. Eichstaedt, Jonah Berger, David J. Stillwell, Michal Kosinski, Lyle H. Ungar, and Martin E. P. Seligman (2016), "Living in the Past, Present, and Future: Measuring Temporal Orientation with Language," Journal of Personality.

Kahn, Barbara E., Evan Weingarten, and Claudia Townsend (2013), "Assortment Variety: Too Much of a Good Thing?" In Review of Marketing Research, ed. Naresh K. Malhotra, 10, 1-23. 


Spring 2021
Course NumberCourse Title
MKT 352Marketing Research
Spring 2020
Course NumberCourse Title
MKT 352Marketing Research