Heewon Chae

Assistant Professor
TEMPE Campus
Assistant Professor
TEMPE Campus


Heewon Chae joined the W. P. Carey School of Business as an assistant professor in 2016.

Chae's research interests lie in the area of strategy, organizational theory, and international business, with a specific focus on organizational identity, market categorization, and reputation spillover. Taking sociocognitive perspecitives, she examines how organizatioanl audiences such as investors, analysts, and consumers influence firms' strategies and their consequences. Using various research methods including computational text analysis, big data utilization, and experiments, Chae has investigated various phenomena in the hedge fund, international automotive, and retaurant industries, as well as venture startup companies. 

Her research won the Flamholtz Award for excellent academic progress and the Rackham Centennial Fellowship Award for excellence in research. In 2012 she received the Leabo Teaching Award for Outstanding Doctoral Student. Prior to pursuing her doctorate, Chae worked in equity research at Merrill Lynch and Cazenove, and in financial mangement at Samsung Electronics.

Chae received her Bachelor's and Master's degree in business administration from Seoul National University and her Ph.D. degree from the University of Michigan. 


  • PhD  University of Michigan
  • MS  Seoul National University
  • BBA  Seoul National University

Research Interests

  • Market Categorization
  • Organizational Identity
  • Reputation Spillover
  • Influence of Local Communities on Organizations
  • Reference Group Selection
  • Big Data Analysis


  • Smith, E.B. & H. Chae. 2016. "We do what we must, and call it by the best names": Can Deliberate Names Offset the Consequences of Organizational Atypicality? Strategic Management Journal, 37: 1021-1033.
  • Smith, E.B. & H. Chae. (Authors contributed equally). Forthcoming. The Effect of Organizational Atypicality on Reference Group Selection and Performance Evaluation. Organization Science


Fall 2017
Course NumberCourse Title
WPC 480Capstone Course
MGT 792Research
Summer 2017
Course NumberCourse Title
MGT 792Research
Spring 2017
Course NumberCourse Title
MGT 792Research
Fall 2016
Course NumberCourse Title
WPC 480Capstone Course


  • 2014            Flamholtz Award for Research Excellence, Ross School of Business
  • 2013            Rackham Centennial Fellowship Award, University of Michigan 
  • 2012            Leabo Award for Teaching Excellence, Ross School of Business
  • 2012            Early Candidacy Grant, Ross School of Business
  • 2010-2016  Graduate Feloowship, Ross School of Business
  • 2010-2015  Samsung Scholarship, Samsung Foundation of Culture
  • 2009            Best Paper Proceedings, Academy of Management BPS Division
  • 2008-2009  Brain Korea 21 Scholarship, Korean Ministry of Education
  • 2007            Summa Cum Laude, Seoul National University
  • 2004-2007  Academic Merit Scholarship, Seoul National University


Ad hoc reviewer:

  • Organization Science

Work History

<p>2012 Instructor. Ross School of Business, University of Michigan</p>

Industry Positions

  • Equity Research Department, Merrill Lynch Inc.
  • LCD Business, Financial Management Department, Samsung Electronics Co., Ltd.
  • Equity Research Department, Cazenove Ltd.
  • Co-founder, Jazz Concert Organizer, Creative Ncool Co.