Monika Lisjak

Assistant Professor
Tempe Campus
Asst Professor
TEMPE Campus


  • PhD  Northwestern University, 2012

Research Interests

  • Consumer Behavior
  • Goals and Motivation
  • Symbolic Consumption
  • Rewards in Marketing


  • Lisjak, Monika, Andrea Bonezzi, Soo Kim, and Derek D. Rucker (2015), “Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation,” Journal of Consumer Research 41 (February), 1186-203. [Media Coverage: Chicago Tribune, Forbes, TIME magazine, New York Magazine, Psychology Today, etc.]
  • Lisjak, Monika and Angela Y. Lee (2014), “The Bright Side of Impulse: Depletion Heightens Self-Protective Behavior in the Face of Danger,” Journal of Consumer Research, 41 (June), 55-70. [Media Coverage: ABC News Radio, Science Daily, Shape magazine, The Huffington Post, etc.]
  • Lisjak, Monika, Angela Y. Lee, and Wendi L. Gardner (2012), “When a Threat to the Brand Is a Threat to the Self: The Importance of Brand Identification and Implicit Self-Esteem in Predicting Defensiveness,” Personality and Social Psychology Bulletin, 38 (September), 1120-1132. [Media Coverage: Business Insider, Business News Daily, The Economist, etc.]
  • Lisjak, Monika, Daniel C. Molden, and Angela Y. Lee (2012), “Primed Interference: The Cognitive and Behavioral Costs of an Incongruity between Chronic and Primed Motivational Orientations,” Journal of Personality and Social Psychology, 102 (May), 889-909. [Lead Article]


Spring 2017
Course NumberCourse Title
MKT 402Consumer Behavior
Fall 2015
Course NumberCourse Title
MKT 402Consumer Behavior


  • Netherlands Organization for Scientific Research VENI grant (� 250,000), 2014
  • Erasmus Research Institute of Managements Early Career Talent Program, 2012
  • SCP Doctoral Dissertation Competition, Honorable Mention, 2011
  • AMA Doctoral Consortium Fellow, 2011

Work History

Arizona State University: 2015-present. Previous appointments: Erasmus University; Assistant Professor of Marketing, 2012-2015; Stanford University; Visiting Scholar, Spring 2013, 2014 and 2015