Detra Montoya

Detra.Montoya@asu.edu
480-965-6325
BUSINESS COLLEGE C WING

Center for Services Leadership

Clinical Assoc Prof, MY
Faculty
TEMPE Campus
Mailcode
2106

W. P. Carey Marketing

Clinical Assoc Prof, MY
Faculty
TEMPE Campus
Mailcode
4106

WPC Marketing

Clinical Assoc Prof, MY
Faculty
TEMPE Campus
Mailcode
4106

Biography

 

 

CV

pro_Montoya_1032770.doc

Education

  • PhD - Arizona State University, 2006
  • MBA - Arizona State University, 2000
  • BS - University of Arizona, 1996

Research Interests

  • Consumer Behavior
  • Multicultural Marketing

Publications

  • Aguirre-Rodriguez, Alexandra, Adriana Boveda-Lambie, and Detra Y. Montoya (2014), “Ethnic consumer response to ethnic crossover brand extensions,” Journal of Business Research,67 (4), 457–463. 
  • Montoya, Detra Y. and Maura Scott (2013), “The Effect of Lifestyle-based Depletion on Teen Consumption Behavior,” Journal of Public Policy & Marketing, 32 (1), 82-96.
  • Lum, Leslie, Detra Y. Montoya, Thaddeus Spratlen, and Michael P. Verchot (2013), Multicultural Marketing and Business Consulting, UW Press.
  • Montoya, Detra Y. and Elten Briggs (2013), “Shared ethnicity effects on service encounters: A study across three U.S. subcultures,” Journal of Business Research, 66 (3), 314–320.
  • Montoya, Detra Y. (2011), “Your Customers’ Expectations: Managing them is Essential to their Satisfaction,” American Pharmacist, (May), 27-31.
  • Bolton, Ruth N., Venkatesh Shankar, and Detra Y. Montoya (2009), “Recent Trends and Emerging Practices in Retail Pricing,” in Retailing in the 21st Century: Current & Future Trends, 2nd Edition, Manfred Krafft and Murali Mantrala, Eds., Germany, METRO.
  • Rosenbaum, Mark S. and Detra Y. Montoya (2007), “Am I welcomed here? Exploring how ethnic consumers assess their place identity,” Journal of Business Research, 60 (3), 206-214.

Courses

Fall 2017
Course NumberCourse Title
MKT 455Brand Management
MKT 484Internship
MKT 540Branding and Consumer Markets
Summer 2017
Course NumberCourse Title
MKT 484Internship
Spring 2017
Course NumberCourse Title
MKT 455Brand Management
MKT 484Internship
MKT 502Marketing Management
Fall 2016
Course NumberCourse Title
MKT 455Brand Management
MKT 484Internship
MKT 540Consumer Mkts & Brand Strategy
Spring 2016
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 455Brand Management
MKT 484Internship
MKT 502Marketing Management
Fall 2015
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 455Brand Management
MKT 484Internship
Spring 2015
Course NumberCourse Title
MKT 455Brand Management
MKT 484Internship
MKT 502Marketing Management
Fall 2014
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 455Brand Management
MKT 484Internship
Spring 2014
Course NumberCourse Title
MKT 455Brand Management
MKT 484Internship
MKT 502Marketing Management
Fall 2013
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 302Applied Mrktng Mgmt & Ldrship
MKT 455Brand Management
MKT 484Internship
Spring 2013
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 484Internship
MKT 494Special Topics
MKT 502Marketing Management

Professional Associations

Project Manager, Account Executive, Account Manager, Shelf Technology Manager, Procter & Gamble

Work History

Arizona State University: 2003-present. Previous appointments: University of Washington: 2006-2012

Expertise Areas