Detra Montoya

BUSINESS COLLEGE C WING
Clinical Assoc Prof, MY
Faculty
TEMPE Campus
Mailcode
2106
Clinical Assoc Prof, MY
Faculty
TEMPE Campus
Mailcode
4106
Clinical Assoc Prof, MY
Faculty
TEMPE Campus
Mailcode
4106

Biography

 

 

Education

  • PhD  Arizona State University, 2006
  • MBA  Arizona State University, 2000
  • BS  University of Arizona, 1996

Research Interests

  • Consumer Behavior
  • Multicultural Marketing

Publications

  • Aguirre-Rodriguez, Alexandra, Adriana Boveda-Lambie, and Detra Y. Montoya (2014), “Ethnic consumer response to ethnic crossover brand extensions,” Journal of Business Research,67 (4), 457–463. 
  • Montoya, Detra Y. and Maura Scott (2013), “The Effect of Lifestyle-based Depletion on Teen Consumption Behavior,” Journal of Public Policy & Marketing, 32 (1), 82-96.
  • Lum, Leslie, Detra Y. Montoya, Thaddeus Spratlen, and Michael P. Verchot (2013), Multicultural Marketing and Business Consulting, UW Press.
  • Montoya, Detra Y. and Elten Briggs (2013), “Shared ethnicity effects on service encounters: A study across three U.S. subcultures,” Journal of Business Research, 66 (3), 314–320.
  • Montoya, Detra Y. (2011), “Your Customers’ Expectations: Managing them is Essential to their Satisfaction,” American Pharmacist, (May), 27-31.
  • Bolton, Ruth N., Venkatesh Shankar, and Detra Y. Montoya (2009), “Recent Trends and Emerging Practices in Retail Pricing,” in Retailing in the 21st Century: Current & Future Trends, 2nd Edition, Manfred Krafft and Murali Mantrala, Eds., Germany, METRO.
  • Rosenbaum, Mark S. and Detra Y. Montoya (2007), “Am I welcomed here? Exploring how ethnic consumers assess their place identity,” Journal of Business Research, 60 (3), 206-214.

Courses

Spring 2017
Course NumberCourse Title
MKT 455Brand Management
MKT 484Internship
MKT 502Marketing Management
Fall 2016
Course NumberCourse Title
MKT 455Brand Management
MKT 484Internship
MKT 540Consumer Mkts & Brand Strategy
Spring 2016
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 455Brand Management
MKT 484Internship
MKT 502Marketing Management
Fall 2015
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 455Brand Management
MKT 484Internship
Spring 2015
Course NumberCourse Title
MKT 455Brand Management
MKT 484Internship
MKT 502Marketing Management
Fall 2014
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 455Brand Management
MKT 484Internship
Spring 2014
Course NumberCourse Title
MKT 455Brand Management
MKT 484Internship
MKT 502Marketing Management
Fall 2013
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 302Applied Mrktng Mgmt & Ldrship
MKT 455Brand Management
MKT 484Internship
Spring 2013
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 484Internship
MKT 494Special Topics
MKT 502Marketing Management
Fall 2012
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 302Applied Mrktng Mgmt & Ldrship
MKT 484Internship
MKT 494Special Topics

Professional Associations

Project Manager, Account Executive, Account Manager, Shelf Technology Manager, Procter & Gamble

Work History

Arizona State University: 2003-present. Previous appointments: University of Washington: 2006-2012