Adriana Samper

Assoc Professor
Faculty
TEMPE Campus
Mailcode
4106
Assoc Professor
Faculty
TEMPE Campus
Mailcode
4106

Biography

Adriana Samper is Associate Professor of Marketing. She joined the W.P. Carey School of Business in 2011.

Professor Samper's research explores how consumers’ assumptions and intuitions about their preferences can shape their happiness and satisfaction after consumption, as well as when consumers mispredict the choices that will make them the happiest. She examines these questions in areas of aesthetics, decision making, effort-related outcomes, experiential consumption, and health. Her work has appeared in the Journal of Consumer Research, the Journal of Marketing Management and Psychological Science.

Professor Samper received the Huizingh Outstanding Undergraduate Teaching Award at the W.P. Carey School of Business in 2014. She is currently on the editorial review board for the Journal of Consumer Research. 

Education

  • Ph.D. Duke University 2011
  • B.A. University of Pennsylvania 2002

Research Interests

  • Consumer Behavior
  • Lay Theories
  • Health and Risk Perceptions
  • Effort and Attribution
  • Post-Consumption Outcomes

Publications

Please see my website research page for full pdfs of my publications.

Brannon, Daniel, and Adriana Samper (forthcoming), "“Maybe I Just Got (Un)lucky: One-on-One Conversations and the Malleability of Negative and Positive Consumer Judgments in the Face of a Contrasting Experience," Journal of Consumer Research

Samper, Adriana, Linyun Yang, and Michelle Daniels (forthcoming), “How Beauty Work Affects Judgments of Moral Character and Consumer Preferences.” Journal of Consumer Research

Wu, Freeman, Adriana Samper, Andrea C. Morales and Gavan Fitzsimons (2017). “It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment.” Journal of Consumer Research (October).

Shrum, L.J., Tina M. Lowrey, Mario Pandelaere, Ayalla A. Ruvio, Elodie Gentina, Pia Furchheim, Maud Herbert, Liselot Hudders, Inge Lens, Naomi Mandel, Agnes Nairn, Adriana Samper, Isabella Soscia & Laurel Steinfield (2014), “Materialism: The Good, the Bad and the Ugly.” Journal of Marketing Management, 30, 17-18, Special Issue:  Transformative Consumer Research

Cutright, Keisha M. and Adriana Samper (2014). “Doing it the Hard Way: How Low Control Drives Preferences for High Effort Products and Services.” Journal of Consumer Research, 41 (October), 730-745.

Samper, Adriana and Janet A. Schwartz (2013), “Price Inferences for Sacred versus Secular Goods:  Changing the Price of Medicine Influences Perceived Health Risk.” Journal of Consumer Research, 39 (April), 1343-1358.

Cutright, Keisha, Adriana Samper and Gavan Fitzsimons (2013), "We Are What We Buy?" In The Routledge Companion to Identity and Consumption,” ed. Ayalla Ruvio and Russell Belk. New York: Routledge, 91-98.

Payne, John W., Adriana Samper, James R. Bettman and Mary Frances Luce (2008), “Boundary Conditions on Unconscious Thought in Complex Decision Making,” Psychological Science, 19 (November), 1117-1122.  

Courses

Fall 2018
Course NumberCourse Title
MKT 402Consumer Behavior
MKT 791Seminar
Fall 2017
Course NumberCourse Title
MKT 402Consumer Behavior
Fall 2016
Course NumberCourse Title
MKT 402Consumer Behavior
Spring 2016
Course NumberCourse Title
MKT 402Consumer Behavior
Fall 2014
Course NumberCourse Title
MKT 402Consumer Behavior
Spring 2014
Course NumberCourse Title
MKT 402Consumer Behavior

Honors/Awards

Huizingh Outstanding Undergraduate Teaching Award 2014

SCP Dissertation Proposal Competition, Honorable Mention, 2010

AMA Foundation, Valuing Diversity Scholarship Recipient, 2010

Editorships

Editorial Review Board Member; Journal of Consumer Research

Professional Associations

Association for Consumer Research Society for Consumer Psychology

Work History

Arizona State University: 2011-present Previous appointments Duke University, Lecturer, 2010