Ni Huang

Assistant Professor
TEMPE Campus
Assistant Professor
TEMPE Campus


Nina (Ni) Huang joins the W. P. Carey School faculty having earned her doctorate at Temple University's Fox School of Business. She also holds master's degrees in both business research and advertising from Michigan State University. Her research encompasses information systems, marketing, psychology, and economics. Specifically, her work focuses on the behavioral and economic aspects of information technology. 

Professor Huang's research has been published in Management ScienceMIS Quarterly, Information Systems Research, Journal of Management Information Systems, Journal of the Association for Information Systems, and Journal of Consumer Psychology. She has also served as a consultant to multiple organizations, including,, and Meishi Inc., among others. 


  • Ph.D. Business Administration, Temple University 2017
  • M.S. Business Research, Michigan State University 2013
  • M.A. Advertising, Michigan State University 2011
  • B.A. English Literature, Huazhong University of Science and Technology 2009
  • B.A. Advertising, Wuhan University of Technology 2009

Research Interests

  • Field Experimentation
  • Econometric Modeling
  • Online User Behavior
  • IT Artifact Design


N. Huang, G. Burtch, Y. Hong, & P. Pavlou, Unemployment and Worker Participation in the Gig Economy: Evidence from an Online Labor Platform, Information Systems Research, forthcoming.

N. Huang, T. Sun, P. Chen, & J. Golden (2019). Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment, Information Systems Research (30:3), pp. 711–1105. 

L. Kuang, N. Huang, Y. Hong & Z. Yan (2019). Spillover Effects of Financial Incentives on User Engagement: Evidence from an Online Knowledge Exchange Platform, Journal of Management Information Systems (36:1), pp. 289–320.

N. Huang, G. Burtch, B. Gu, Y. Hong, C. Liang, K. Wang, D. Fu, & B. Yang (2019). Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments, Management Science (65:1), pp. 327–345.

N. Huang, Y. Hong, & G. Burtch (2017). Social Media Integration and User Content Generation: Evidence from Natural Experiments, MIS Quarterly (41:4), pp. 1035–1058.

Y. Hong, N. Huang, G. Burtch, & C. Li (2016). Culture, Conformity and Emotional Suppression in Online Reviews, Journal of the Association for Information Systems (17:11), pp. 308–329. 

N. Huang, G. Burtch, Y. Hong, & E. Polman (2016). Effects of Multiple Psychological Distances on Construal and Consumer Evaluation: A Field Study of Online Reviews, Journal of Consumer Psychology (26:4), pp. 474–482. 


Spring 2019
Course NumberCourse Title
CIS 360Business Database Concepts
Spring 2018
Course NumberCourse Title
CIS 360Business Database Concepts


  • Best Paper Award in eBiz Track (Winner)  International Conference on Information Systems, 2017
  • Best Reviewer Nomination  International Conference on Information Systems, 2017
  • Best Conference Paper Nomination  International Conference on Information Systems, 2017
  • Best Paper Nomination  Hawaii International Conference on System Sciences, 2017
  • High Achievement Award  Temple University, 2017
  • Dean's Publication Award  Temple University, 2016
  • Department of Education CIBER Grant, 2016
  • NET Institute Grant, 2015
  • Graduate Scholar Award  Michigan State University, 2011


  • Associate Editor  International Conference on Information Systems (ICIS), Economics of IS Track, 2019.

  • Associate Editor  European Conference on Information Systems (ECIS), Business Analytics and Big Data Track, 2019.

Professional Associations

Association for Information Systems and INFORMS

Work History

2017 - now: W. P. Carey School of Business, Arizona State University