Ni Huang

300 E Lemon St
BA304E
Asst Professor
Faculty
TEMPE Campus
Mailcode
4606

Biography

Nina (Ni) Huang joins the W. P. Carey School faculty having earned her PhD at Temple University's Fox School of Business. She also holds master's degrees in both business research and advertising from Michigan State University. Her research encompasses information systems, marketing, psychology, and economics. Specifically, her work focuses on the behavioral and economic aspects of information technology. 

Huang's research has been published in Management Science, MIS QuarterlyJournal of the Association for Information Systems, and Journal of Consumer Psychology. She has also served as a consultant to multiple organizations, including Collage.com, Xuetangx.com, and Meishi Inc., among others. 

Education

  • PhD Business Administration  Temple University, 2017
  • MS Business Research  Michigan State University, 2013
  • MA Advertising  Michigan State University, 2011
  • BA English Literature  Huazhong University of Science and Technology, 2009
  • BA Advertising  Wuhan University of Technology, 2009

Research Interests

  • Econometric Modeling
  • Field Experimentation
  • Online User Behavior

Publications

N. Huang, N., G. Burtch., B. Gu, Y. Hong, C. Liang, K. Wang, D. Fu, and B. Yang (2017). "Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments," Management Science, forthcoming.

N. Huang, Y. Hong, & G. Burtch, (2017) Social Media Integration and User Content Generation: Evidence from Natural Experiments, MIS Quarterly, forthcoming.

Y. Hong, N. Huang, G. Burtch, & C. Li (2016), Culture, Conformity and Emotional Suppression in Online Reviews, Journal of the Association for Information Systems (17:11), pp. 308–329. 

N. Huang, G. Burtch, Y. Hong, & E. Polman (2016), Effects of Multiple Psychological Distances on Construal and Consumer Evaluation: A Field Study of Online Reviews, Journal of Consumer Psychology (26:4), pp. 474–482. 

Honors/Awards

  • High Achievement Award  Temple University, 2017
  • Best Reviewer Nomination  International Conference on Information Systems, 2017
  • Best Paper Nomination  International Conference on Information Systems, 2017
  • Best Paper Nomination  Hawaii International Conference on System Sciences, 2017
  • Dean's Publication Award  Temple University, 2016
  • Department of Education CIBER Grant, 2016
  • NET Institute Grant, 2015
  • Graduate Scholar Award  Michigan State University, 2011

Professional Associations

Association for Information Systems and INFORMS

Work History

2017 - now: W. P. Carey School of Business, Arizona State University