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Michael Wiles is an associate professor in the W. P. Carey School of Business. His studies center on dynamic capabilities, resources, and brand competitive advantage; organizational learning and innovation; and the marketing-finance interface. He joined ASU in 2008. He is a member of the American Marketing Association and the Marketing Science Institute.
Shareholder Returns to Marketing Resource Deployments, Recovery from Negative Firm Actions, Marketing-Finance Interface
Spring 2021 | |
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Course Number | Course Title |
MKT 462 | Competitive Marketing Strategy |
MKT 791 | Seminar |
Fall 2020 | |
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Course Number | Course Title |
MKT 580 | Practicum |
Spring 2020 | |
---|---|
Course Number | Course Title |
MKT 462 | Competitive Marketing Strategy |
MKT 580 | Practicum |
BUS 593 | Applied Project |
HED 598 | Special Topics |
Fall 2019 | |
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Course Number | Course Title |
BUS 593 | Applied Project |
SOS 594 | Conference and Workshop |
FSE 598 | Special Topics |
SEC 598 | Special Topics |
Spring 2019 | |
---|---|
Course Number | Course Title |
MKT 462 | Competitive Marketing Strategy |
MKT 580 | Practicum |
Fall 2018 | |
---|---|
Course Number | Course Title |
BUS 593 | Applied Project |
SOS 594 | Conference and Workshop |
FSE 598 | Special Topics |
SEC 598 | Special Topics |
Spring 2018 | |
---|---|
Course Number | Course Title |
MKT 462 | Competitive Marketing Strategy |
MKT 580 | Practicum |
Fall 2017 | |
---|---|
Course Number | Course Title |
MKT 791 | Seminar |
Spring 2017 | |
---|---|
Course Number | Course Title |
MKT 462 | Competitive Marketing Strategy |
MKT 580 | Practicum |
Fall 2016 | |
---|---|
Course Number | Course Title |
MKT 462 | Competitive Marketing Strategy |
MKT 791 | Seminar |
American Marketing Association
Marketing Science Institute
MONITOR COMPANY, Cambridge, Massachusetts.