W. P. Carey School of Business

Education
Ph.D., Indiana University, 2008; B.A., Dartmouth College, 1996

Research Areas
Dynamic capabilities, resources, and brand competitive advantage; organizational learning and innovation; marketing-finance interface

Current Projects

Wiles, Michael A., Neil A. Morgan, and Lopo L. Rego (2009), "The Effect of Brand Acquisition and Disposal on Stock Returns," MSI Working Paper Series, No. 09-103.

Academic Positions
Arizona State University: 2008-present

Career and Professional Awards; Teaching Awards
Indiana University Associate Instructor Teaching Award, 2006

Professional Leadership
Ad Hoc Reviewer, Journal of Marketing; Member: American Marketing Association, Marketing Science Institute

Corporate and Public Sector Leadership
Case Team Leader and Module Leader/Analyst, Monitor Company, 1996-2001

Representative Publications

Wiles, Michael A., Neil A. Morgan, and Lopo L. Rego (2012), "The Effect of Brand Acquisition and Disposal on Stock Returns," Journal of Marketing, 76 (1), 38-58.

Wiles, Michael A., Shailendra P. Jain, Saurabh Mishra, and Charles Lindsey (2010), "Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation," Marketing Science, 29 (5), 828-845.

Wiles, Michael A. and Anna Danielova (2009), "The Worth of Product Placement in Successful Films: An Event Study Analysis," Journal of Marketing, 73 (4), 44-63.

Wiles, Michael A. (2007), "The Effect of Customer Service on Retailers' Shareholder Wealth: The Role of Availability and Reputation Cues", Journal of Retailing, 83 (1), 19-31.