James Ward

Biography


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Education

Ph.D., University of Minnesota, 1987; MBA, University of Minnesota, 1981; B.A., University of Minnesota, 1979.

Research Areas

Social influences on consumption; e-commerce; perception of service environments; market research methodology.

Academic Positions

Arizona State University: 1986-present.

Career and Recent Professional Awards; Teaching Awards

Journal of Consumer Research Best Paper Award, Journal of Consumer Research, 1999; Nominated for College of Business Undergraduate Teaching Award, College of Business, 1998

Ferber Award for best article based on a dissertation, Sirsi, Ajay K., James C. Ward, and Peter H. Reingen. "Microcultural Analysis of Variation in Sharing of Causal Reasoning About Behavior," Lead article, Journal of

Consumer Research
Best Paper Award, 1996.

Professional Leadership

Editorial Review Board Member, Journal of Consumer Research, 2002; Reviewer, Journal of Consumer Research, 1997-2002; Reviewer, Association for Consumer Research Conference, 1997-2002.

Representative Publications

Ward, James, Peter Reingen and Beth Walker (with M. Chandrashekaran), "Modeling Individual Preference Evolution and Choice in a Group Setting," Journal of Marketing Research, (1996).

Ward, James and Peter Reingen (with A. Sirsi), "Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior," Journal of Consumer Research, (1996).

Ward, James and Peter Reingen, "A Network Perspective on Crossing the Micro-Macro Divide in Consumer Behavior Research," in Networks in Marketing, D. Iacobucci, editor, (1996).

Courses

Spring 2013
Course NumberCourse Title
MKT 502Marketing Management
Fall 2012
Course NumberCourse Title
MKT 502Marketing Management
MKT 591Seminar