ASU Sync classes for Fall 2020

Classes for on-campus students will be taught across three environments for the fall semester: in person, via Zoom, and 100% online.
See how ASU Sync will support your learning.

Rui Yin

Associate Professor
TEMPE Campus


Rui Yin is an Associate Professor in the Department of Supply Chain Management in the W.P. Carey School of Business at Arizona State University. Professor Yin joined ASU in 2007 after receiving her PhD degree in Operations Management from UCLA. Her research focuses on downstream demand management issues in retail operations, including pricing, inventory management and consume behavior; as well as upstream supply management issues such as sourcing and procurement strategies for firms to manage their multi-tier supply chains. Professor Yin has published research papers in Management Science, Production and Operations Management, Decision Sciences, European Journal of Operational Research, and International Journal of Production Economics, and she also serves on the editorial board of Journal of Business Logistics.


  • Ph.D. University of California-Los Angeles 2007
  • M.S. National University of Singapore 2002
  • B.S. Peking University, China 2000

Research Interests

  • Consumer-Driven Operations Models
  • Pricing and Revenue Management
  • Inventory Management
  • Operations-Marketing Interface


  • Xu, K., R. Yin, Y. Dong. 2016. Stockout Recovery under Consignment: The Role of Inventory Ownership in Supply Chains. Decision Sciences. 47(1), 94-124.
  • Lee, C-Y, C. S. Tang, R. Yin, J. An. 2015. Fractional Price Matching Policies Arising from the Ocean Freight Service Industry. Production and Operations Management. 24(7), 1118-1134.
  • Yin, R., H. Li, C. S. Tang. 2015. Optimal Pricing of Two Successive-Generation Products with Trade-in Options under Uncertainty. Decision Sciences. 46(3), 565-595.
  • Yin, R., C. S. Tang. 2014. Optimal Temporal Customer Purchasing Decisions Under Trade-in Programs with Upfront Fees. Decision Sciences. 45(3), 373-400.
  • Li, H., Y. Wang, R. Yin, T. J. Kull, T. Y. Choi. 2012. Target Pricing: Demand-side versus Supply-side Approaches. International Journal of Production Economics 136 (1), 172-184.
  • Tang, C. S., R. Yin. 2010. The Implications of Costs, Capacity, and Competition on Product Line Selection. European Journal of Operational Research 200, 439-450.
  • Yin, R., Y. Aviv, A. Pazgal, C. S. Tang. 2009. Optimal Markdown Pricing: Implications of Inventory Display Formats in the Presence of Strategic Customers. Management Science 55 (8), 1391-1408.
  • Elmaghraby, W., S. A. Lippman, C. S. Tang, R. Yin. 2009. Will More Purchasing Options Benefit Customers? Production and Operations Management 18 (4), 381-401.
  • Yin, R., K. Rajaram. 2007. Joint Pricing and Inventory Control with a Markovian Demand Model. European Journal of Operational Research 182, 113-126.
  • Tang, C. S., R. Yin. 2007. Joint Ordering and Pricing Strategies for Managing Substitutable Products. Production and Operations Management 16 (1), 138-153.
  • Tang, C. S., R. Yin. 2007. Responsive Pricing under Supply Uncertainty. European Journal of Operational Research 182, 239-255.

Research Activity

  • Procurement and sourcing strategies in multi-tier supply chain management


Spring 2020
Course NumberCourse Title
SCM 791Seminar
Fall 2019
Course NumberCourse Title
SCM 517Data-Driven Quality Management
Spring 2019
Course NumberCourse Title
SCM 440Quality Management/Measurement
Spring 2018
Course NumberCourse Title
SCM 791Seminar
Fall 2017
Course NumberCourse Title
SCM 517Data-Driven Quality Management
Fall 2015
Course NumberCourse Title
SCM 517Data-Driven Quality Management

Work History

Arizona State University: 2007-present