Area of Emphasis in Marketing
A W. P. Carey Custom Corporate MBA makes your organization more knowledgeable, prepared, and competitive. Through core courses and an area of emphasis in marketing, your employees will gain a stronger foundation and your company will have a greater edge in a fast-paced 21st century economy.
Business-to-Business (B2B) Marketing
Provides you with the tools and specialized knowledge for developing and executing marketing strategy in the B2B market. In the business market, the customers are organizations (businesses, governments, and institutions) and these customers (large and small) represent a huge market opportunity. Companies like Procter & Gamble, Sony, and Ford are buyers as well as sellers, each spending billions of dollars annually on products and services sold by other businesses. In order to build and maintain close customer relationships, organizations must maintain excellent attention to detail, meet promises, and swiftly respond to new requirements.
Development and Pricing of New Products
Focuses on the front end of the new product design process. Firms that could achieve cost and quality advantages in well-defined, existing markets dominated the last decade. Today, the advent of information technologies has changed the very nature of the marketplace. Firms that build and capture new markets with radical products and services define the competitive arena.
Introduces the concepts of globalization in markets and the differences between marketing in your home country and marketing globally. The rapid adoption of technology has fundamentally changed the dynamics of marketing and created new competitive paradigms whose comprehension is essential for success, making the study of emerging major economies a necessity.
Develops critical skills and knowledge needed to implement quality service and services strategies for a competitive advantage across industries. Services dominate the U.S. economy and are critical for a competitive advantage in companies across the globe and in all industry sectors. Students will learn critical skills and gain knowledge needed to implement quality service and services strategies for a competitive advantage across industries.