A W. P. Carey Custom Corporate MBA makes your organization more knowledgeable, prepared, and competitive. Through core courses and an area of emphasis in finance, marketing, or supply chain management, your employees will gain a stronger foundation and your company will have a greater edge in a fast-paced 21st century economy.
Area of Emphasis in Finance
Advanced Corporate Finance
Covers advanced issues that a senior financial manager might face. A solid understanding of introductory corporate finance is required. Major topics include: business valuation, residual income based metrics for ongoing financial performance evaluation, mergers and acquisitions, real options, principal-agent problems and compensation approaches to alleviate those problems, and corporate finance in international markets.
Financial Statement Analysis
Explores utilizing valuation and strategy perspective for making business investment decisions. The primary focus is on equity (share) valuation, with some attention given to credit analysis and the valuation of debt. The methods of fundamental analysis will be examined in detail and applied in cases and projects involving listed companies.
International Financial Management
Introduces the basic tools and concepts of International Financial Management, providing a conceptual and analytical framework that outlines how international financial conditions influence managerial decisions in the corporate and capital markets arenas. Topics covered include the major characteristics and institutions of the exchange rate markets; how interactions between cross-border trade, capital flows, interest rates, inflation, monetary and fiscal policies, and economic growth impact investment and decision-making; and exchange rate regimes and currency crises.
Investment Funds/Portfolio Management
Provides an overview of the theory and practice of investment management in highly competitive capital markets, and presents the fundamental principles of risk and return, portfolio diversification, asset allocation, efficient markets, active portfolio management and delegated portfolio performance evaluation. Integrated throughout the course is discussion of theory, empirical evidence and applications, focusing on how each concept relates to the practice of portfolio management.
Area of Emphasis in Marketing
Business-to-Business (B2B) Marketing
Provides you with the tools and specialized knowledge for developing and executing marketing strategy in the business-to-business market.In the business market, the customers are organizations (businesses, governments, and institutions) and these customers (large and small) represent a huge market opportunity. Companies like Procter & Gamble, Sony, and Ford are buyers as well as sellers, annually spending billions of dollars each on products and services sold to them by other businesses. In order to build and maintain close customer relationships, organizations must maintain excellent attention to detail, meet promises and swiftly respond to new requirements.
Development and Pricing of New Products
Focuses on the front end of the new product design process. Firms that could achieve cost and quality advantages in well-defined, existing markets dominated the last decade. Today, the advent of information technologies has changed the very nature of the marketplace. Firms that build and capture new markets with radical products and services define the competitive arena.
Introduces the concepts of globalization in markets and the differences between marketing in your home country and marketing globally. The rapid adoption of technology has fundamentally changed the dynamics of marketing and created new competitive paradigms whose comprehension is essential for success, making the study of emerging major economies a necessity.
Develops critical skills and knowledge needed to implement quality service and services strategies for a competitive advantage across industries. Services dominate the U.S. economy and are critical for a competitive advantage in companies across the globe in all industry sectors. Students will learn critical skills and gain knowledge needed to implement quality service and services strategies for a competitive advantage across industries.
Area of Emphasis in Supply Chain Management
Develops the ability to apply the principles, philosophies and processes of supply chain management to purchasing management on a global basis, in order to facilitate the continuous improvement of purchasing management systems.
Supplier Management and Negotiation
Focuses on how to select, develop and execute appropriate sourcing strategies and processes.
Logistics in the Supply Chain
Explores theories and practices of modern logistics management within a market-driven supply chain-oriented framework and developing analytical skills for sound decision-making by studying inventory management, forecasting, warehouse management, outsourcing, third party logistics and service providers, and performance measurement.
Supply Chain Design and Cost Management
Examines organizing models for supply chain management, sourcing strategy and commodity/supplier classification, supplier pricing and pricing strategies, and understanding supplier costs and total cost of ownership models.