Executive Education

Winning the Next Cycle and Beyond:
Strategic Advantage in Senior Living

Senior living is entering a new era shaped by demographic shifts, labor constraints, capital pressures, and rapid technological change. This premium executive education program is designed for senior leaders — operators, capital partners, and industry stakeholders — who need to move beyond insight to execution in a rapidly shifting senior living landscape.

Over 2.5 immersive days, participants will engage in a rigorous, forward-looking curriculum that blends thought leadership with practical application. Through expert-led sessions, case discussions, and peer exchange, you will build a clear roadmap to navigate the next cycle and position your organization for sustained advantage.

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Program details

This live in-person program combines strategic frameworks with real-world application across three focused days. Each session is designed to translate industry shifts into actionable decisions across operations, pricing, workforce, technology, and capital strategy.

Participants will engage in a mix of lecture, case examples, panel discussions, and interactive workshop breakouts — culminating in a capstone experience where you develop your own strategic execution playbook.

Day 1: Industry reset and operating model reinvention - 8 a.m. to 5 p.m.
Day 2: Technology, pricing, and workforce transformation - 8 a.m. to 5 p.m.
Day 3: Execution, capital strategy, and capstone - 8 a.m. to 12:30 p.m.

Upcoming dates

September 28-30, 2026

Location

McCord Hall, Tempe campus

Agenda

20 contact hours

Cost

$3,450

Alumni scholarships and partner pricing options are available — Contact us for more information.

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Who is this program for?

This program is designed for senior-level professionals across the senior living ecosystem who are responsible for strategic decision-making and organizational performance.

Operators and management company leaders in senior living and seniors housing
Capital partners, owners, and investment professionals
Community executive directors and regional operations leaders

Corporate executives across operations, finance, and strategy
Solutions providers, including age tech and service vendors
Leaders from industry associations and professional organizations

What will I learn?

You will gain a comprehensive, strategic perspective on the forces reshaping the senior living industry — and the tools to respond with clarity and confidence. By the end of the program, participants will leave with a strategic execution playbook tailored to their organization, enabling immediate application.

Analyze the 3-5 year megatrends defining the senior living landscape
Design a data-driven operating model aligned to labor scarcity and cost pressures
Build an integrated technology strategy across EHR, AI, and data systems
Develop pricing and revenue optimization strategies, including peak-care pricing
Strengthen regulatory readiness and quality assurance frameworks
Create a capital deployment and partnership strategy for long-term growth

Workshop Faculty

Jeff Baum

Assistant Teaching Professor, Department of Information Systems

Jeff Baum has over 25 years of technology development and management consulting experience, in addition to 13+ years as the family member advocate for both parents residing in multiple senior living communities. He earned his MBA at University of California Berkeley, MS Electrical Engineering at University of Arizona, and Electrical Engineering at University of Illinois.

Eric Gruber

COO and Co-Founder of Acanthus Senior Living

Eric Gruber has 40 years’ experience in CEO, CFO, COO, and CDO roles within Seniors Housing. Before Acanthus, he was the Co-Founder of a top management company operator, Cadence Living, where he continued growing his “new build” development portfolio to nearly $1 Billion of Class A communities across the United States. He holds degrees in Economics and Political Science from Stanford University.

Guest speakers

David Schless – CEO, ASHA
Jaime Roberts – CEO, AZ LeadingAge
John Shafaee – CEO, Medtelligent/ALIS

Stephanie Harris – CEO, Arrow Senior Living
Eric Knott – Associate Teaching Professor, Department of Management and Entrepreneurship

Contact W. P. Carey Executive Education

Transform your career with business education for the new economy. Complete this form to start a conversation with the W. P. Carey Executive Education team. We are happy to answer any questions as you explore our offerings and prepare to attend. You can also email us at [email protected] for more information.