In-person | Executive Education

Principles of Persuasion (POP)^® Workshop

For the first time ever, the W. P. Carey School of Business has partnered with Influence At Work to bring this exceptional opportunity to learners: the Principles of Persuasion (POP)^® Workshop. Join us to make every communication count.

This interactive workshop on the ethical applications of influence and persuasion is based on the renowned, groundbreaking scientific research of the titan, Dr. Robert Cialdini. Cialdini is the New York Times award-winning author of Influence, with over 7 million copies sold worldwide. Now, you can learn how and when to leverage these powerful principles for maximum results. These principles may seem deceptively simple, but it is the in-depth exploration in the POP® Workshop that reveals their extraordinary power.

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Program details

The Influence at Work team has teamed up with ASU to host this special offering of the POP^® Workshop. This exclusive event is a rare opportunity to learn directly from a select group of experts, using methods grounded in decades of research. This limited offering makes it a truly one-of-a-kind experience for those ready to elevate their ability to influence and lead.

Only Cialdini Method Certified Trainers (CMCT) are endorsed to facilitate this workshop. Each CMCT has been personally trained by Dr. Cialdini and Dr. Neidert, and has passed rigorous requirements to earn and maintain the CMCT designation.

This version of the POP^® Workshop will impose limited seating to carefully balance important insights, memorable stories, and interactive exercises. As a special bonus, Dr. Cialdini will provide a lunchtime address to introduce some of his latest insights to enhance our learning results. Join us at the end of your first day for a networking reception hour.

Register now to ensure your seat in this invaluable event that will have lifelong outcomes on you, your business, and your career.

Upcoming dates

March 3 - 4, 2025

Location

McCord Hall, Tempe campus

Agenda

7:45 a.m. to 5 p.m.

Day one networking reception: 5 to 6 p.m.

Cost*

Early bird: $2,025
(through Feb. 3)

Standard pricing: $2,500
(through Feb. 23)

Late enrollment: $2,900

*While space is available (only 30 spots available for this program)

Alumni scholarships and partner pricing options are available — contact us for more information.

Check out our tips for securing employer funding

Who is this program for?

The POP^® Workshop is for those who want to accelerate in all business aspects, including:

Leadership
Marketing

Sales
Management

Communications
Negotiations

Learner perspectives

"The information presented is grounded in a sound body of evidence and can be seamlessly integrated into sales and marketing strategies. In today’s competitive environment, anyone who has not mastered these principles will find themselves at a significant disadvantage."

"The workshop gives the attendee a systematic framework to understand and apply the persuasion principles. Research hot off the press was presented as well as years of peer-reviewed social psychological scientific studies."

"This POP Workshop is a valuable investment in time, money and effort. It will certainly achieve successful financial, personal, and business goals. It’s a very powerful and sensible approach to achieving future superior results."

Hear what world-renowned companies like Motorola, Pfizer, Cigna Healthcare, Enterprise Rent A Car, Best Western International, the San Antonio Spurs and more, have to say about Influence at Work’s past workshops.

What will I learn?

Ever wondered how some people effortlessly command respect, trust, and authority? The secret lies in mastering key moments of interaction that define leadership and influence. Using the right word at the right time can lead people to be liked, trusted, helped, and followed by others — and open others up to new ideas, suggestions, and proposals. Learners will discover the surprising power of contrast, and understand why and how to only use the ethical approach to persuasion.

This workshop will give you tools to:

Get to “Yes” sooner
Get to “Yes” more often
Motivate others to action
Improve morale
Develop and deepen relationships

Gain consent
Find consensus
Increase business
Establish commonalities
Reduce uncertainties in others

Decrease expensive turnover
Reduce expensive business losses
Develop a persuasion language in your team
Be more effective inside and outside your organization

You will know when to best use these powerful principles, understanding what activates and amplifies them:

Reciprocity Principle
Liking Principle

Scarcity Principle
Authority Principle

Consistency Principle
Social Proof Principle

Faculty

Dr. Gregory Neidert

Dr. Gregory Neidert is the Director of Training, Consulting and Certification for INFLUENCE AT WORK. Dr. Neidert specializes in applied research, identifying solutions to remedy large-scale social and organizational problems. Additionally, he developed the Core Motives Model of Social Influence. This model helps individuals understand how and when to employ the Principles of Influence most effectively.

Dr. Neidert has helped hundreds of client organizations, from corporations to governments. He was a faculty member in the Department of Psychology at Arizona State University for over 35 years, receiving numerous honors and awards, including Outstanding Professor, Outstanding Faculty, Promoter of Excellence Award, and Research Fellow at the Lincoln Center for Private and Public Sector Ethics.

Dr. Christopher Phelps

Dr. Christopher Phelps is a highly accomplished entrepreneur. He is trained as a board-certified general dentist and an Amazon best-selling author. He is a certified KolbeTrainer, and is also an expert in the science of ethical influence and persuasion having received his Cialdini Method Certified Trainer (CMCT) certification under Robert Cialdini.

Combining his skills as a dentist, entrepreneur, and expert in ethical persuasion, Chris founded and built multiple successful companies. His ability to put the Principles of Influence into action has resulted in measurable, meaningful, and palpable business achievements for himself and for others. His current passion is growing the Cialdini Institute as US Chief Executive Officer.

Contact W. P. Carey Executive Education

Get ready for business education for the new economy. Complete this form to start a conversation with the W. P. Carey Executive Education team. We are happy to answer any questions as you explore our offerings and prepare to attend. You can also email us at wpcareyexeced@asu.edu for more information.