Department of Marketing - About the Department of Marketing

About the Department of Marketing

Overview

The Marketing program at the W. P. Carey School of Business provides students with a focused knowledge of marketing and its role in society, as well as the ability to engage in sophisticated marketing practice. The Marketing program of study is designed to balance fundamentals with innovative ideas and practices and to build practical skills in market analysis, decision-making and communication.

We generate cutting-edge marketing knowledge and deliver engaging educational experiences that change the lives of our students and partners.

Mission

The Department of Marketing strives to:

  1. Prepare students for entry-level marketing positions in all types of organizations
  2. Provide the capabilities necessary to advance to higher-level marketing positions
  3. Develop leadership skills critical for success in business and not-for-profit organizations