Department of Marketing - Undergraduate Program Overview

Undergraduate Program Overview

Introduction

Marketing is dynamic, pervasive and exciting. It steers innovation, strategy, revenue generation and profitability and, ultimately, marketing drives economic development and corporate performance. At ASU, we cultivate cutting-edge marketing knowledge and deliver engaging educational experiences that change the lives of our students and partners.

Marketing at W. P. Carey

The Marketing program at the W. P. Carey School of Business is fully accredited by the Association to Advance Collegiate Schools of Business (AACSB). It is consistently ranked among the top programs in the nation. We believe in balancing fundamentals with innovative ideas and practices, and in building practical skills in market analysis, decision-making and communication.

The Marketing program is designed to enable you to understand all elements of marketing and how these elements help drive successful companies. All students begin by completing MKT 302, Applied Marketing Management and Leadership. This course is designed to develop strategic thinking abilities, enabling you to better understand the application of marketing concepts to business development issues pertinent to marketing managers.

As a future marketing leader, it is important to have a strong applied knowledge of the marketing function, as well as an understanding of how to employ marketing tools to work effectively and efficiently to achieve overall organizational goals. MKT 302 helps you affect informed marketing decisions supported by logical, in-depth analysis.

After completion of MKT 302, all undergraduate students pursue courses in marketing research, consumer behavior, marketing strategy and electives such as advertising, sales, global marketing management, and entrepreneurship and marketing.

Marketing Careers

A marketing degree from the W. P. Carey School of Business prepares you to become a successful marketing professional, with wide-ranging career possibilities. Because of the student experience at the W. P. Carey School, recruiters find our graduates to be energetic, motivated and prepared.

Marketing

Energize companies and products with bold thinking.

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