Sports Business

Undergraduate Degree Programs

Sports Business
Certificate

Sports Business

The certificate in sports business invites W. P. Carey students majoring in accountancy, business data analytics, business entrepreneurship, computer information systems, economics, finance, management, marketing, and supply chain management to deepen their knowledge in the exciting universe of sports business. Through a real-world project, thesis, or internship, you’ll build skills necessary to implement marketing and business strategies in the sports industry.

Sports Business Certificate Courses

Students will take five courses (15 credit hours) to complete the W. P. Carey certificate in sports business — including a required course in sports business, and four additional courses in areas such as entrepreneurial marketing, sales and sales management, services marketing strategy, projects in sports business, sports revenue generation and more.

You’ll gain comprehensive understanding of the complex dynamics related to sports business. You’ll learn to develop and evaluate marketing and business strategies in the sports business context. And through a real-world project, thesis, or internship, you’ll obtain the requisite skills and knowledge to implement effective marketing and business strategies in the sports industry.

Career Opportunities

The W. P. Carey Department of Marketing offers sports business students many important opportunities to engage with respected leaders in the field, through the Sports Business Association, leadership panels, professional seminars and networking events, and more. Students who earn this certificate emerge with the skills, knowledge, and connections necessary to thrive — and stand out — in the highly competitive sports industry.

How to Enroll

The certificate in sports business is only available to W. P. Carey students majoring in accountancy, business data analytics, business entrepreneurship, computer information systems, economics, finance, management, marketing, and supply chain management. Interested students may review detailed certificate requirements, and submit an application to add this certificate to their academic program.