ASU Sync classes for Fall 2020

Classes for on-campus students will be taught across three environments for the fall semester: in person, via Zoom, and 100% online.
See how ASU Sync will support your learning.

Undergraduate degree programs

Sports business

Sports business

Deepen your knowledge across the exciting universe of sports business, as well as the marketing and sales strategies that maintain momentum in an already fast-moving arena. The W. P. Carey certificate in sports business empowers Bachelor of Science-seeking business students to do all of that and more.

Sports business certificate curriculum

Bachelor of Science students in the W. P. Carey School will take five courses to complete the certificate in sports business — including one required sports business course, two of three other courses in sports business, and two approved electives related to marketing and professional sales.

Required courses

  • Sports Business

And choose at least two of the following:

  • Sports Revenue Generation
  • Sports Business Analytics
  • Internship or Honors Thesis

Depending on your undergraduate program of study, prerequisite courses may be needed to complete the requirements of this certificate. View detailed course requirements.

Related electives

Choose no more than two of the following:

  • Professional Sales and Relationship Management
  • Sales Management
  • Sports Events and Facility Management
  • Entrepreneurial Marketing
  • Services Marketing Strategy
  • Internship or Honors Thesis
  • Special Topics

How to enroll

The certificate in sports business is open to Bachelor of Science-seeking students enrolled in the W. P. Carey School of Business at Arizona State University — with a 2.50 cumulative ASU GPA and 56 earned hours. Students must have completed MKT 300, MKT 302, or MKT 303 with a grade of "C" (2.00 on a 4.00 scale) or better.

Learn more about course requirements and prerequisites. To enroll in the certificate in sports business, complete your application through W. P. Carey Advising SOS.