Undergraduate degree programs

Sports business
Business degree

Sports business

The W. P. Carey sports business degree provides a foundation in major aspects of the evolving sports business landscape. Sports business students are exposed to principles such as consumer behavior, design, and analytics — providing the well-rounded skills and knowledge necessary to succeed in the industry. You'll learn how to increase fan loyalty and revenue, and build strong critical thinking and communication skills, while becoming fluent in the trends at the intersection of sports and business.

Sports business degree courses

Students will also take coursework to learn how to interact with a variety of stakeholders in the expanding domain of sports. These stakeholders may include sports leagues, teams, mega-events, collegiate athletics, media, sponsorship, retailers and venues among others that support and facilitate sports-related activities. Example courses include the following:

  • Sports Business
  • Fan Behavior and Sports Marketing
  • Sports Revenue Generation
  • Sports Events and Facility Management
  • Sports Analytics
  • Digital Sports Strategy
  • The Business of Esports
  • Special Topics in Sports
  • Strategic Sports Communication
  • Sports and Media
  • Fundamentals of Finance
  • Global Marketing Management
  • Global Supply Chain Management
  • Global Supply Operations
  • Marketing and Business Performance
  • Organization and Management Leadership
  • Principles of International Business

Customize your experience 

There are many ways to apply and diversify your skills through undergraduate research, internships, targeted career programs, and 35+ business clubs and organizations — including the Sports Business Association and a number of other groups that focus on interests related to your degree. Explore additional opportunities to customize your experience at W. P. Carey:

Careers in sports business

Given the broad nature of sports and how it spans multiple business disciplines, the sports business degree prepares students for many of the following careers.

Career Growth* Median Salary*

*Data obtained from the Occupational Information network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

  •  Bright Outlook
  •  Green Occupation
Advertising Sales Representative   $49,680
Fitness and Wellness Coordinator 10.6% $81,630
General Manager 9.1% $100,410
Market Research Analyst 23.2% $63,230
Marketing Associate 5.5% $106,130
Marketing Manager 10.1% $132,230
Public Relations Manager 10.4% $111,280
Public Relations Specialist 8.8% $59,300
Sales Manager 7.5% $121,060
Talent Agent 4.7% $64,940

What is a major map? 

A major map outlines a major’s critical requirements, elective and required courses, and optimal course sequencing to help you stay on the right track to graduation.

Explore major map

Application requirements 

All students are required to meet general university and W. P. Carey admission requirements.

First-year student | Transfer | International | Readmission

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