Undergraduate degree programs

Sports business
Business degree

Sports business

Offered in partnership with ASU’s Walter Cronkite School of Journalism and Mass Communication, the W. P. Carey sports business degree provides a foundation in major aspects of the evolving sports and media industries. You’ll learn how to increase fan loyalty and revenue, build strong critical thinking and communication skills, and become fluent in trends at the intersection of sports, media, and business.

Sports business degree courses

The sports business degree prepares you for careers in sports business, sports marketing, and mass communication — among other fast-paced fields — through courses like:

  • Sports Business
  • Fan Behavior and Sports Marketing
  • Sports Revenue Generation
  • Sports Events and Facility Management
  • Sports Analytics
  • Digital Sports Strategy
  • The Business of Esports
  • Special Topics in Sports
  • Strategic Sports Communication
  • Sports and Media
  • Fundamentals of Finance
  • Global Marketing Management
  • Global Supply Chain Management
  • Global Supply Operations
  • Marketing and Business Performance
  • Organization and Management Leadership
  • Principles of International Business

Customize your experience 

There are many ways to apply and diversify your skills through undergraduate research, internships, targeted career programs, and 45+ business clubs and organizations — including the Sports Business Association, a student-run advertising agency, and a number of other groups that focus on interests related to your degree. Explore additional opportunities to customize your experience at W. P. Carey:

Careers in sports business and media

Whether you’re more interested in mass communication or the game behind the game in sports, the sports business degree can prepare you for any of the following careers.

Career Growth* Median Salary*

*Data obtained from the Occupational Information network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

  •  Bright Outlook
  •  Green Occupation
Advertising Sales Agents 7.23% $46,290
Agents and Business Managers of Artists, Performers, and Athletes 22.44% $63,370
Broadcast News Analysts 4.12% $55,380
Computer Systems Analysts   $79,680
Database Administrators   $77,080
Editors   $53,880
First-Line Supervisors of Landscaping, Lawn Service, and Groundskeeping Workers 14.88% $42,160
First-Line Supervisors of Production and Operating Workers   $54,040
Fitness Trainers and Aerobics Instructors 29.41% $31,720
Fitness and Wellness Coordinators 23.88% $76,860
General and Operations Managers     $95,440
Information Technology Project Managers   $81,140
Lawyers 12.98% $113,530
Market Research Analysts and Marketing Specialists   $60,300
Marketing Managers 12.48% $119,480
Program Directors 9.79% $71,350
Public Address System and Other Announcers 8.21% $26,230
Public Relations Specialists   24.04% $54,170
Radio and Television Announcers   $28,020
Reporters and Correspondents   $35,870
Search Marketing Strategists   $81,140
Statisticians 13.07% $75,560
Web Administrators   $81,140
Web Developers   $62,500

What is a major map? 

A major map outlines a major’s critical requirements, elective and required courses, and optimal course sequencing to help you stay on the right track to graduation.

Explore major map

Application requirements 

All students are required to meet general university and W. P. Carey admission requirements.

First-year student | Transfer | International | Readmission

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