Undergraduate - Sports and Media Studies – Bachelor’s Degree Program (BA)

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Sports and Media Studies – Bachelor’s Degree Program (BA)

Sports and media are exciting, growing industries where strategic communications – including social media – are key to increasing fan loyalty and revenue. As these industries continue to interact in a mutual, complex manner, there is an increasing need for business savvy individuals who understand and can capitalize on the relationship between the sports and media.   

With a bachelor degree in sports and media studies from the W. P. Carey School at Arizona State University, you’ll become fluent in the sports-media relationship, as well as the ways in which strategic business processes are developed and implemented in and around that association. The sports and media studies degree delivers operational understanding of the sports and media industries while developing your business acumen and knowledge.

Career Opportunities in Sports and Media Studies

Sports, media, and business are more intertwined than ever before. Yet, few individuals possess the multidisciplinary skillset to navigate an evolving sports media culture and landscape. The sports and media studies degree will set you apart from the competition, giving you a flexible yet functional foundation in major aspects of the sports and media industries.

Whether you’re more interested in mass communication or the game behind the game in sports, a bachelor degree in sports and media studies opens the door to television, social networks, major sports organizations, and more. You’ll be prepared for career paths in advertising and sponsorship sales, social media, event planning, management analysis, operations, market research, and sports relationship management, among other fast-paced fields.

Sports and Media Studies Degree Courses

The bachelor degree in sports and media studies covers a range of trends at the intersection of sports, media, and business. Courses include:

  • Sports Administration
  • Fan Behavior and Sports Communication
  • Sports Facility Operations
  • Sports Relationship Management
  • Strategic Sports Communication
  • Marketing and Business Performance
  • Global Supply Operations

Sports and media studies degree courses are provided by both the highly ranked W. P. Carey School of Business and ASU’s world-renowned Walter Cronkite School of Journalism and Mass Communication.

Admission Requirements for the Bachelor Degree in Sports and Media Studies (BA)

Deadlines and specific requirements for the sports and media studies degree vary. Learn more about how to apply to ASU:

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Sports and Media Studies

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